Tag results for "rtb" for July 2013
- JellyFish To Invest In RTB Trading Desk After Loan From BarclaysThe Drum has reported that the JellyFish Group is set to inve ...
- For Publishers, Is the Programmatic Wall Finally Crumbling? A marketplace is a system of buyers and sellers trading a commodi ...
- Defining Deal ID; LiveRail Adds The Method For Private MarketplacesOnline video ad exchange LiveRail this morning announced the addition of De ...
- Reaching Affluent Audiences With Programmatic Premium: Talking With RUN's Hittman And SchwartzProgrammatic may not be top of mind with most luxury advertisers, b ...
- Getting Real With RTB: 23% Of Advertising Now Using ItRTB accounts for almost a quarter of online ads from the t ...
- Big Differences In RTB MarketersBig differences are evident when it comes to the type of advertise ...
- Nine Benefits Of RTB For Buyers, Publishers, And ExchangesAdotas today spelled out nine benefits of real-time bidding (RTB) - thr ...
- IAB Releases Quality GuidelinesThe Interactive Advertising Bureau (IAB) has released the final version of t ...
- YieldMetrics Rebrands To Adomic, Reflects Rising RTB Ad SpendingYieldMetrics will rebrand to Adomic next week, emphasizing the company's focus ...
- RTB's 23/77 Rule (Of Thumb)On average, the top 1,000 brands are buying 23% of their onli ...
- "Sex, Drugs, and RTB""Sex, drugs, and RTB," baby. That's how MediaPost editor-in-chief Joe Mandese pitch ...
- Lenovo: Tech Perfection Takes TimeDon't underestimate the power of technology in the long term, according ...
- Making The Most Of Premium Content BuysIf they're sacrificing scale and paying premium fees, how do brands li ...
- RTB Finds The Audience FasterInteresting: Sarah Bachman, Director, Mobile Strategy, Horizon Media, said during OMMA R ...
- Programmatic Buying Rises, But Display Ads DeclineThe rise in programmatic buying continues to drive the decline in premi ...
- Dealer.com Unveils Unified Advertising ExchangeDealer.com, a provider of marketing and operations software for the automotive industr ...
- Search Retargeting Brings Intent To Facebook News FeedChango, which built a programmatic platform for real-time data-driven marketing, rolled o ...
- Efficiencies Will Happen In RTB FirstSpeaking at OMMA DDM in LA today, Andy Terentjev, senior director, comScor ...
- Audience Or Intent? A Talk With Vertical Data Guru Eric Roza Last week, I had a great talk with Eric Roza, CEO ...
- SiteScout Launches Open API For RTB MarketplacesIn an effort to make the real-time bidding (RTB) exchanges more accessib ...
- Nativize The Ad, Not The PageThe current trend toward native advertising has introduced an academic forum ...
- Consolidated Demand: Here's How Europe Can Leapfrog The U.S. In RTBI wouldn't be writing this if I wasn't so confident in t ...
- Introducing A New RTB Platform (It's Not The Kind You Are Thinking Of)I've done real-time online auctions myself at QuiBids (warning, you will spe ...
- Over 50% Of Money Traded On Mobile Ad Exchange Nexage Is Via RTBIn recent months, two of the hottest topics in the world ...
- [x+1] Steps Up Mobile Game, Acquires WDAMore and more advertisers are stepping into the mobile arena, and ...
- RTB Q2 Marked Phase Of Quality Over QuantityAccordant Media is expected to release their Q2 report this morning, a ...
- Simplified RTB LandscapeAt the IAB Advertising Technology Marketplace event in New York yesterday, Youss ...
- Mojiva's Mocean Launches Mobile RTB ExchangeMojiva's Mocean Mobile unit has entered the mobile exchange fray, launching i ...
- Why FBX Isn't Just Display Advertising Anymore Once upon a time, many people saw Facebook's Ad Exchange, FBX, ...
- In Time, RTB Will Handle Everything"Any ad unit, traded at scale, we believe is ripe for automation... ...
