- There's No Such Thing As Bad Data
Metrics Insider, Joe Lavan - Tuesday, December 31, 2013
While missed KPIs are never a goal, they should be far fr ...
- Phablet & Programmatic Will Win In 2014
Programmatic Insider, Skip Brand - Tuesday, December 31, 2013
2014 will be a big and exciting year for marketers and the ...
- The Dark Side Of The Apple
RTBlog, Tyler Loechner - Friday, December 27, 2013
Adweek recently reported that Apple is building a real-time bidding (RTB) platfo ...
- 2014 Predictions: The Year Of Programmatic Video Advertising
Video Insider, Tod Sacerdoti - Friday, December 27, 2013
It's that time of year again -- when I make predictions f ...
- Ex-Airpush CTO To Launch Mobile RTB Platform
Around the Net in Real-Time, Tyler Loechner - Tuesday, December 24, 2013
Exchange4Media has reported that Vaibhav Gupta, who recently resigned as CTO ...
- Smarten Up, It's Not All About Speed
RTBlog, Tyler Loechner - Friday, December 20, 2013
The advertising technology space would be well served in learning a less ...
- Inventory Discovery Is The Key To 'Programmatic Waste' Management
Programmatic Insider, Joshua Koran - Wednesday, December 18, 2013
The "new" programmatic direct transaction model follows the same pricing mechanism ...
- Rumble Brings Mobile-First Thinking To Premium Programmatic
Programmatic Insider, Skip Brand - Tuesday, December 17, 2013
"Mobile-first" is a term we started hearing in 2013, and one we' ...
- Taste Testers: What RTB Can Learn From RTM
RTBlog, Tyler Loechner - Tuesday, December 17, 2013
One of the more interesting topics raised in the real-time marketing repo ...
- Apple To Build RTB Exchange For In-App Ads
Around the Net in Real-Time, Tyler Loechner - Monday, December 16, 2013
Adweek has reported that Apple is building a real-time bidding (RTB) exchan ...
- What RTB Questions To Ask Your Agency
Around the Net in Real-Time, Tyler Loechner - Monday, December 16, 2013
Econsultancy has posted an article listing "10 questions to ask your prospecti ...
- Competition For Biddable Mobile Inventory Triples, Interest In Private Exchanges Rises
Real-Time Daily, Tyler Loechner - Monday, December 16, 2013
Competition for mobile advertising space available for real-time bidding (RTB) has increas ...
- The Catalyst(s) Behind Mobile Private Exchanges
RTBlog, Tyler Loechner - Monday, December 16, 2013
Private exchanges have very publicly become a strategy of note this ye ...
- How RTB Is Progressing In Latin America
Around the Net in Real-Time, Tyler Loechner - Friday, December 13, 2013
Portada Online has posted a Q&A with Mariano Tesler, CEO of MetaNetwork ...
- Brands Taking Advantage Of FBX TV-Synched Offering
Around the Net in Real-Time, Tyler Loechner - Friday, December 13, 2013
Digital Market Asia has reported that early results of a Facebook Exchan ...
- Google's VanDerzee On Programmatic, Online Video
Around the Net in Real-Time, Tyler Loechner - Thursday, December 12, 2013
Beet.TV interviewed Jay VanDerzee, media platform sales head at Google, about wh ...
- What Marketers Need to Know Before They Onboard
Programmatic Insider, Jeff Sporn - Thursday, December 12, 2013
Big data is a big deal, both in and outside the advertisi ...
- How Ad Networks Can Remain Relevant In Online Video
Video Insider, Gal Topaz - Thursday, December 12, 2013
In order to tap into the unlocked growth of programmatic video, ...
- Adaptive Media To Adopt OneScreen? Companies Sign Letter Of Intent
Real-Time Daily, Tyler Loechner - Wednesday, December 11, 2013
Supply-side platform (SSP) Adaptive Media on Wednesday announced it has signed ...
- MediaCom Taps Mobile Industry Vet Phillips For Global Role
MAD, Joe Mandese - Tuesday, December 10, 2013
WPP's MediaCom unit has tapped mobile industry veteran Ben Phillips as i ...
- Transparency Can Solidify Blurred Lines -- No Need To Regulate
Programmatic Insider, Skip Brand - Tuesday, December 10, 2013
As reported in Online Media Daily, last week, the IAB released i ...
- TapSense Launches Tech For Mobile Private Exchanges, Says RTB Will Account For 80% Of Its Transactions
Real-Time Daily, Tyler Loechner - Tuesday, December 10, 2013
Mobile marketing platform TapSense today announced the launch of its private real-ti ...
- Conversions On RTB Exchanges Up 20% On Black Friday, 32% On Cyber Monday
Real-Time Daily, Tyler Loechner - Tuesday, December 10, 2013
Netmining has released data comparing traffic volume from Thanksgiving through Cyber Mond ...
- Xaxis' 24/7 Acquires Semantic Engine: Will Target Ads Programmatically Based On Language, Not Cookies
Real-Time Daily, Joe Mandese - Monday, December 9, 2013
In a move that could have some interesting implications for programmatic ...
- Adaptive Media Completes Acquisition Of RTB Platform Ember
Real-Time Daily, Tyler Loechner - Monday, December 9, 2013
Adaptive Media, a supply-side platform (SSP) for publishers and content developers, tod ...
- Twitter Still Needs An RTB Exchange
Around the Net in Real-Time, Tyler Loechner - Friday, December 6, 2013
Adweek notes that while Twitter "stepped up its ad game yesterday" wi ...
- What SEM Can Teach RTB
Around the Net in Real-Time, Tyler Loechner - Friday, December 6, 2013
Search Engine Land has posted an article listing 10 things SEM (sear ...
- TubeMogul Hits $100 Million Milestone, Eyeing IPO Next?
Around the Net in Real-Time, Tyler Loechner - Friday, December 6, 2013
Video ad technology provider TubeMogul is eyeing a 2014 IPO, according ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Friday, December 6, 2013
"'[Company's] [New Product] combines scalable video production services, enhanced video marketing player ...
- What Click Rates, Price Might Be Telling Us
RTBlog, Tyler Loechner - Friday, December 6, 2013
How much better are above the fold impressions than below the fol ...