- Making Social Matter
Marketing Daily, Jason Hoch - Wednesday, February 27, 2013
Broadcast networks and programs cannot simply put out one-way programming anymore a ...
- Google Apps Free To Nonprofits
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 26, 2013
Google has made all its apps free to nonprofits with less th ...
- How Twitter Hacking Puts Pressure On Brand Reputation
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 25, 2013
Hacking into Twitter and other social media accounts continues to be ...
- Next Era Of Data-Driven Search Marketing
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 21, 2013
Peter Da Vanzo cites Mark Jeffrey, who delivered the keynote of t ...
- Search Marketers Begin Optimizing For Mobile NFC Apps
SearchBlog, Laurie Sullivan - Tuesday, February 19, 2013
Search marketers need to consider optimizing landing pages for near field communication-enabl ...
- Paid Search, Social: Don't Bury The Message
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
A few tweaks in the headline of an ad can make a differen ...
- SEMPO L.A. Panel Explores Facebook Retargeting
SearchBlog, Laurie Sullivan - Friday, February 15, 2013
Facebook opened Exchange in September. Why is there so much buzz? Sear ...
- How Social Delivers Real-Time Marketing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 13, 2013
An eMarketer report shows how social signals fuel real-time marketing. The repo ...
- Marin: Google To Gain 20% On Paid-Search Tablet Clicks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 13, 2013
Google will gain 20% of clicks from paid-search ads in the U.S. th ...
- Marin Software Files IPO Docs With SEC
Raw, Laurie Sullivan - Thursday, February 14, 2013
Marin Software, founded in 2006 and now one of the biggest independe ...
- AOL Boosts Ad Growth, Businesses Managed By Segment
Online Media Daily, Gavin O'Malley - Friday, February 8, 2013
Continuing a bold turnaround, AOL on Friday said fourth-quarter revenues were ...
- What Google Enhanced Campaigns Changes Mean For Sophisticated Marketers
Marketing Daily, Roger Barnette - Thursday, February 7, 2013
Wednesday's announcement from Google promises to make a real impact on advertiser ...
- Yahoo Japan, AdTruth Sign Targeting Deal
Online Media Daily, Laurie Sullivan - Wednesday, February 6, 2013
Supporting the rise of mobile marketing and the decline of browser cookie ...
- The Long And Short Of Yahoo And Google: Wall Street Flips Ratings For Internet Giants
Online Media Daily, Joe Mandese - Thursday, February 7, 2013
The Wall Street equity gods giveth and they taketh away. This mornin ...
- Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge
Online Media Daily, Laurie Sullivan - Tuesday, February 5, 2013
Some 54% of companies participating in the Marketing Budgets Report expect ...
- Would Google Change-Up Mobile, Desktop By Combining AdWords?
SearchBlog, Laurie Sullivan - Wednesday, February 6, 2013
After hearing Google cofounder Larry Page during the Q4 2012 earnings ca ...