- DoubleClick Tech Guru Jumps To HookLogic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 30, 2015
HookLogic has appointed a new chief technology officer. Fran Ryan ran DoubleClick ...
- Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
MAD, Steve McClellan - Thursday, January 29, 2015
The consumer goods giant conducted a separate review for SEO and S ...
- What The Mobile Tipping Point In Search Means For Marketers
MAD, Larissa Faw - Wednesday, January 28, 2015
In 2015, search as a whole will cross the "mobile tipping poin ...
- What Are UTMs And How Do I Use Them?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 27, 2015
The better marketers understand the campaigns that work on a specific d ...
- Google Slips In Q4, Gives Up Search Market Share To Bing, Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 22, 2015
Google continues to lose search market share to Bing and Yahoo, albe ...
- Facebook Desperately Tries To Prove Itself To Search Marketers
SearchBlog, Laurie Sullivan - Friday, January 23, 2015
Marketers have a love/hate relationship with Facebook. Some search marketers say t ...
- comScore Brings Pre-Bid Data To Programmatic Marketplace
Real-Time Daily, Tyler Loechner - Thursday, January 22, 2015
The quality of inventory has been the Achilles heel of programmatic advertisin ...
- Lover.ly Wedding Site Capitalizes On Data To Serve Native Ads
Data and Targeting Insider, Laurie Sullivan - Tuesday, January 20, 2015
Practically every company innovates, but few wedding sites think about first-party da ...
- Think Google Will Just Get A Slap On The Wrist From The EU? Think Again
London Blog, Sean Hargrave - Wednesday, January 21, 2015
Right now you probably think the EU will give Google a lig ...
- BrightRoll Streamlines Analytics Reporting
Real-Time Daily, Tyler Loechner - Tuesday, January 20, 2015
Yahoo's BrightRoll, a programmatic video ad platform, on Tuesday announced the laun ...
- Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
RTBlog, Tyler Loechner - Wednesday, January 14, 2015
If "programmatic" is the father and umbrella term under which real-time biddin ...
- Sideswipes: Embodied Media
MediaDailyNews, Katie Meier - Tuesday, January 13, 2015
Meet Sensorium, a research center for cross-disciplinary innovation in everything from wearabl ...
- Technology Marketing Chart Shows Exploding Landscape
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 12, 2015
The explosion of tech companies in the marketing space continues to diz ...
- Click-To-Call Volume Rising With Mobile Use
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 8, 2015
As the use of mobile phones continues to climb, so will t ...
- Why Marketers Need Content Analytics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 7, 2015
As marketers continue to get more comfortable with content marketing strategy a ...
- SapientNitro, R/GA, frog Lead In Innovation, Forrester Reports
MAD, Larissa Faw - Tuesday, January 6, 2015
The research firm recently released Forrester Wave: Innovation Agencies, Q4 2014 ...
- AH Belo Buys 3 Marketing Cos.
MediaDailyNews, Erik Sass - Monday, January 5, 2015
The owner of "The Dallas Morning News" announced that it has acquir ...
- Google Says Treating Broadband As Utility Will Boost Fiber Rollout
Online Media Daily, Wendy Davis - Tuesday, January 6, 2015
Google is telling the Federal Communications Commission that reclassifying broadband service ...
- Confronting Goliath To Find Marketing's Emotional Triggers
SearchBlog, Laurie Sullivan - Monday, January 5, 2015
Don't forget that basic online advertising and marketing skills provide the platfo ...
- Qwant Rides Anti-Google Sentiment Abroad
Around the Net in Search Marketing, Gavin O'Malley - Friday, January 2, 2015
With consumer sentiment seemingly on its side, French start-up Qwant is tryi ...