- Why Display Ads Will Become More Important To Search Marketers
SearchBlog, Laurie Sullivan - Wednesday, November 21, 2012
Don't discount the impact of display advertising on paid-search ads or sear ...
- Facebook Exchange Adopts Ad Verification, Intent Retargeting
Online Media Daily, Laurie Sullivan - Monday, October 15, 2012
Marketers have learned to integrate intent signals from search engine marketing in ...
- Search Retargeting to Conquest Competitor's Customers
Research Brief, Jack Loechner - Thursday, September 13, 2012
According to Chango's new "Search Retargeting Barometer, Q3 2012," search Retargeting' ...
- Breaking Down The Search Market
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 11, 2012
Peter Da Vanzo explains how to break down markets through segments, nich ...
- Retarget Strategy Guidelines
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 17, 2012
Retargeting reaches consumers, some of whom abandon shopping carts. In fact, Virgin ...
- Magnetic Taps McGoran From comScore
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 9, 2012
Search retargeting firm Magnetic appointed Hugh McGoran as chief revenue officer ...
- Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data
Online Media Daily, Laurie Sullivan - Friday, July 27, 2012
Ad agencies need quality third-party data to mix with their clients' da ...
- Mobile Opportunities Missed Without Stronger Multichannel Integration
Online Media Daily, Laurie Sullivan - Friday, July 20, 2012
Platforms continue to create a fairly easy process to buy mobile medi ...
- Data Behind Day- And Time-Parting Mobile Campaigns
SearchBlog, Laurie Sullivan - Monday, July 23, 2012
Similar to targeting search and display ads based on the time ...
- Attribution Requires Marketers To Understand Display Ad Impact
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Drilling into media paths to determine what drives consumers to purchase ...
- Search Marketing's Influence On Mobile Commerce
SearchBlog, Laurie Sullivan - Thursday, July 12, 2012
Can't help it, but I keep coming back to this multibillion mobi ...
- Google, Bing, Yahoo Find Data (Not Paid-Search Ads And SEO) Profitable
SearchBlog, Laurie Sullivan - Monday, July 9, 2012
Holidays are a good time for companies to disclose huge fiscal ye ...
- 'History-Sniffing' Lawsuit Against Interclick Withdrawn
Online Media Daily, Wendy Davis - Friday, June 29, 2012
A consumer who sued Yahoo's Interclick ad network for allegedly using "history-sniffin ...
- Google Releases Video Streaming Gadget
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 27, 2012
Google has released a new tool allowing Web sites to customize a streami ...
- Lexity Adds Retargeting Tool For Small Businesses
Online Media Daily, Mark Walsh - Monday, June 25, 2012
Simplifying online advertising for small e-commerce business is the aim of three-year-o ...
- Search Marketing Opportunities Some Might Forget
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 12, 2012
People perform one-third of U.S. searches -- about 33 million -- on alternative sear ...
- Magnetic Gains Added Monies, Considers Mobile Search Retargeting
Online Media Daily, Laurie Sullivan - Thursday, June 7, 2012
Venture capitalists have infused $10 million in Magnetic, enabling the search retargeti ...
- How Digital Impacts Local Neighborhood Searches
SearchBlog, Laurie Sullivan - Tuesday, June 5, 2012
Perception counts for both world and local views. The Internet gave consume ...
- Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform
Online Media Daily, Laurie Sullivan - Wednesday, May 23, 2012
Yahoo on Thursday unveils a browser with search functions dubbed Axis f ...
- How Google's Organic Search Changes Could Influence Paid-Search Ads
SearchBlog, Laurie Sullivan - Thursday, May 17, 2012
Think of Google's Knowledge Graph as an infant, growing and learning ...
- Answers Expands Social, Ad Services
Online Media Daily, Laurie Sullivan - Monday, April 23, 2012
Answers, a network of Q&A sites, will build out social, personalized a ...
- How Semantic Search Impacts Ad Targeting
SearchBlog, Laurie Sullivan - Monday, March 19, 2012
Paid-search marketers should see far better ad targeting once Google and Bi ...
- SEO Best Practices
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 7, 2012
Use multilingual markup tags, implement geographic specific schema tags, create webmaster accoun ...
- What About Mobile Ad Targeting Inaccuracies?
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 29, 2012
I'm wondering: As more people use smartphones for business-related searches that mig ...
- Simpli.fi Adds Keyword Contextual Targeting To DSP Platform
SearchBlog, Laurie Sullivan - Tuesday, February 28, 2012
Familiarity breeds use -- especially when it comes to technology. Apple d ...
- How To Save Kodak Through Search Retargeting
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 23, 2012
Can search retargeting save a more-than-100-year-old iconic company from its demise? B ...
- Trada Secures $9M From Google Ventures And Foundry Group
Online Media Daily, Laurie Sullivan - Thursday, January 5, 2012
Trada has secured a $9 million Series C funding round from Goog ...