- Armenians To Turkish Airlines: No On Kobe
Marketing Daily, - Monday, December 20, 2010
Armenian Americans are protesting L.A. Lakers star Kobe Bryant signing as spokespers ...
- NHL's Alex Ovechkin Joins Gillette Brand Ambassador Roster
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
Procter & Gamble has signed the ice hockey star who plays f ...
- Under Armour Signs Tom Brady To Multi-Year Deal
Marketing Daily, - Monday, November 8, 2010
The three-time Super Bowl champion will appear in various in-store and advertisi ...
- A Forthright Q&A With Subway CMO Tony Pace
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
Barry Janoff sat down with Subway CMO Tony Pace in one ...
- The Good Brand Spokesperson
Marketing Daily, Robert Passikoff - Thursday, October 14, 2010
Just because it's predictable, doesn't mean it isn't practicable, and there a ...
- Go Daddy's Newest Girl: Jillian Michaels
Marketing Daily, - Tuesday, September 14, 2010
Internet hosting company and domain registrar Go Daddy has signed Jillian Michael ...
- With Underwood, Gen Y Gets First Wrinkle Cream
Marketing Daily, Sarah Mahoney - Thursday, September 9, 2010
Looks like it's time for Gen Y to start thinking about crow ...
- 'Miss Coors Light' To Be NASCAR Brand Presence
Marketing Daily, - Thursday, September 9, 2010
According to the company, the winner, Rachel Rupert, is a lifelong NASC ...
- Lindt Ads Serve Up Tennis Star Federer
Marketing Daily, Karlene Lukovitz - Monday, August 30, 2010
The 30-second spot, initially airing in a two-week national flight corresponding wi ...
- 'Mad Men' Stars Shill For Real Brands, Blurring Boundaries
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
...
- ESPN Blocks Anchor As Beer Spokeswoman
Around the Net In Media, Fern Siegel - Wednesday, August 25, 2010
ESPN has decided to prohibit Jenn Brown, who serves as a report ...
- Jockey Int'l. Inks Deal With Tim Tebow
Marketing Daily, - Tuesday, July 27, 2010
Tebow will work with several of Jockey's lines, including the "Staycool" collectio ...
- Levi's Chooses Levi's Girl
Marketing Daily, - Monday, July 26, 2010
Smith will get an immersion course in Levi's marketing with a foc ...
- Captain Morgan Taps Marisa Miller as 'First Mate'
Marketing Daily, - Wednesday, June 30, 2010
Miller will be in digital, point of sale, advertising, social responsibility communicati ...
- Nintendo Takes On World Cup With Wii Summer Games
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Barry Janoff writes that Nintendo is going up against the World C ...
- Strasburg Makes Mark On Field, Now Comes The Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
Pitcher Stephen Strasburg struck out 14 players, won the game in h ...
- Detroit Tigers' Galarraga: Pitch Perfect Or Not?
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
"I think the guy has more PR potential now that this uniq ...
- Stork Gets New Look In Vlasic's Biggest Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2010
The campaign features a redesigned stork, considerably slimmer and now three-dimensional. ...
- Oscar Mayer Auctions Wienermobile Adventure
Marketing Daily, Karlene Lukovitz - Wednesday, May 26, 2010
Now through June 4, the Kraft Foods brand is giving everyone t ...
- World Cup Mascots: Borderline Offensive, Oddly Mincing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
...
- Progressive's Flo Pushes Brand To 2nd From 5th
Marketing Daily, Aaron Baar - Friday, May 21, 2010
"We generally say the decision process for most categories is 70/30 emotional/ration ...
- Ronald McDonald Is Here To Stay, CEO Skinner Tells Shareholders
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
"Ronald McDonald is not retiring," McDonald's CEO Jim Skinner told a recepti ...
- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- Almay Names Kate Hudson Global Brand Ambassador
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
...
- Revlon Taps Kate Hudson For Its Almay Brand
Marketing Daily, - Thursday, May 13, 2010
Her first print and TV campaign is scheduled to break later th ...
- Sports B.O. Is The Sweet Smell Of Success
Marketing: Sports, Barry Janoff - Tuesday, April 27, 2010
The men's grooming category has long been dominated by shaving cream a ...
- Gillette To Sponsor Nascar Sprint Cup Series
MediaDailyNews, - Friday, April 23, 2010
Gillette will sponsor the Nascar Sprint Cup Series race at Pocono Racew ...
- For Weight Watchers, Jennifer Hudson Wins A Losing Battle
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
...
- Your New Spokesperson: The Tech-Savvy Fashionista
Engage:Teens, Doug Akin - Thursday, April 1, 2010
Forget about hitting teens with circulars and brochures, and start thinking abo ...
- M&M's Top List As America's Most Loved Spokescreatures
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
Those leggy, if somewhat anonymous, creatures who have populated M&M advertising sin ...