- Knicks Sign Boost Mobile As Official Team Telcom
Marketing Daily, - Friday, October 29, 2010
Boost Mobile will be new on the roster of team sponsors ...
- Knicks Call Boost Mobile Official Telcom
MediaDailyNews, Karl Greenberg - Friday, October 29, 2010
Boost Mobile will be new on the roster of team sponsors ...
- Why Marketers Love To Run The ING NYC Marathon
Marketing: Sports, Barry Janoff - Tuesday, October 26, 2010
For title sponsor ING; principal sponsors including Asics, Continental Airlines, Foot Locke ...
- NBA Season Starts; Brands Already At Play
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
Emilio Collins, SVP global marketing and partnerships for the league, says: " ...
- Buick Backs The #140 Conference
Marketing Daily, - Friday, October 22, 2010
Buick was sole automotive sponsor for the 140 Character Conference at t ...
- Vizio Tackles Rose Bowl Sponsorship
Marketing Daily, David Goetzl - Thursday, October 21, 2010
ESPN has cut a second deal that changes the lineup for t ...
- Vizio Tackles Rose Bowl Sponsorship
MediaDailyNews, David Goetzl - Wednesday, October 20, 2010
ESPN has cut a second deal that changes the lineup for t ...
- Q&A: Kia's Tim Chaney Eyes 4-Point Play
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
"In the beginning of our relationship with the NBA a few yea ...
- Kia Extends Its Sponsorship Of The NBA
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
The company's activities start with the Kia NBA Tip-Off '10, where t ...
- How Sponsorships Rise To The Top Of The Digital Media Selling Process
Marketing: Sports, Brian Grey - Tuesday, October 19, 2010
Ultimately, the success of the collaboration between a brand and publisher ...
- UPS Is Lead Sponsor For Nat Geo's 'Migrations'
MediaDailyNews, - Monday, October 18, 2010
UPS has signed on as a lead sponsor of National Geographic Channel ...
- Visa Launches New TV, Digital Media
Marketing Daily, Tanya Gazdik - Friday, October 15, 2010
The spots feature the "Never Miss a Super Bowl Club," a gro ...
- Lawsuit Stops Red Bull's Space-Dive Event
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
Red Bull is suspending a plan to sponsor a 20-mile-plus leap fr ...
- Nike Takes Away Reebok's NFL Apparel Contract
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
Nike is replacing Adidas AG's Reebok as the official uniform supplier f ...
- Marcal Small Steps Declares Itself Official Sponsor Of Fall Foliage
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
...
- Buick Extends Lifestyle Focus With '40-Under-40'
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
The program makes Buick the sponsor of "40 Under 40," a cross-tit ...
- HP Has 'School Pride' In Sponsorship
Marketing Daily, - Monday, October 11, 2010
As the exclusive computer provider, HP will provide a wide range ...
- AT&T Gives N.Y. Red Bulls Wings
Marketing Daily, - Friday, October 8, 2010
As part of a multi-year agreement, the company will have its lo ...
- Stoli Signs With New Brooklyn Arena
Marketing Daily, - Friday, October 8, 2010
In addition to NETS Basketball, the Barclays Center, scheduled to open ...
- Honda Backs Austin City Limits Music Fest
Marketing Daily, - Friday, October 1, 2010
The three-day event brings in 130 bands on eight stages and dra ...
- BMW, Guggenheim Ink Global Culture Tour Deal
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
A spokesperson says BMW won't use the program as a marketing platfor ...
- Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previous ...