- Breville Makes Coffee Personal
Marketing Daily, Aaron Baar - Friday, November 30, 2012
The personal pod coffeemakers are nice, but when it comes to personalizatio ...
- Live Nation Deal: Just Press 'Play' For Chevy Sonic
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
The site is focused almost entirely on fan content culled from soci ...
- 'CNN Heroes' Adds New Sponsors, Marketers
MediaDailyNews, Wayne Friedman - Wednesday, November 28, 2012
The annual "CNN Heroes: An All-Star Tribute" has signed up three n ...
- Pepsi Sponsors Global Latin Music-Star Concert
Marketing Daily, Karlene Lukovitz - Monday, November 26, 2012
The event will mark the first time that Pepsi's U.S. Hispanic a ...
- Endurance Sports Sponsorship To Reach $102 Million
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
According to research from IEG, North American sponsorship spending on marathons, triathlo ...
- IFC Reality Shows Retain, Add Sponsors
MediaDailyNews, Wayne Friedman - Wednesday, November 21, 2012
Two IFC shows -- "Whisker Wars" and "Trapped in the Closet," starri ...
- Bay Area Zeppelin: 'Save Me'
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
The Eureka, a modern-day Zeppelin that has run tours above the B ...
- Who Will Sponsor Giant Staten Island Wheel?
Marketing Daily, Karl Greenberg - Thursday, November 15, 2012
Pretty soon, the New York City island will have a major touri ...
- BMW Designing Bobsled For USOC
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2012
BMW of North America, the Official Mobility Partner of the United Stat ...
- TWC Sponsors Concerts In Madison Square Garden
MediaDailyNews, David Goetzl - Tuesday, November 13, 2012
Time Warner Cable, which has a heavy presence in Manhattan, has ink ...
- Cabler BabyFirst Transitions To Limited Ad-Supported Channel
MediaDailyNews, Wayne Friedman - Monday, November 12, 2012
The 35-million-subscriber channel BabyFirst -- which has been around for six yea ...
- Axe Sponsors Comedy Tour
Marketing Daily, Tanya Gazdik - Friday, November 9, 2012
Axw Hair has teamed up with young comedians to create the "Splitti ...
- Russell Brands Partners With Australian Baseball
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Russell Brands, LLC, has signed on as the Australian Baseball League (AB ...
- Analyze Your Sponsorship Portfolio Frequently
Marketing: Sports, Dan Eisenberg - Tuesday, November 6, 2012
Maintenance and monitoring are two things that we all need in o ...
- Hyundai Santa Fe Backs Kimmel In Brooklyn
Marketing Daily, Karl Greenberg - Saturday, November 3, 2012
"With the buzz about [the borough's new sports and entertainment venue] T ...