- Aramark To Serve It Up In Philly
Marketing Daily, Karl Greenberg - Thursday, December 29, 2011
Half the fun, okay, all the fun of going to a spor ...
- Is Sun Setting On Sun Life Naming Rights?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 28, 2011
Sun Life Stadium, home to the NFL's Miami Dolphins, University of Mia ...
- Sports Sponsorships Predicted To Outpace Gate Revs
MediaDailyNews, Steve McClellan - Tuesday, December 27, 2011
Sports sponsorships, which took a financial hit during the recession as markete ...
- TEP Games, Conduit Partner On Apps
Online Media Daily, Fern Siegel - Tuesday, December 27, 2011
TEP Games and Conduit, a network of mobile and browser app publisher ...
- NFL Sacks NBA On Opening Day
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 27, 2011
Good news for Sprint, Nike, Adidas, Taco Bell, Kia, AutoTrader.com and oth ...
- NBA Lockout Over: Games On, Partners Activate
Marketing: Sports, Barry Janoff - Tuesday, December 27, 2011
Earlier this year, prior to the settlement of the CBA situation betwe ...
- Sirius XM To Carry All College Bowl Games
MediaDailyNews, Erik Sass - Saturday, December 24, 2011
College football fans, rejoice. Those who want to hear the live play-by-pl ...
- StubHub: Chris Paul, L.A. Clippers Are Hot
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 23, 2011
According to StubHub, "The top-selling team so far is the New Yo ...
- Jockey Bets $1 Million On Tebow, Super Bowl
Marketing Daily, Sarah Mahoney - Wednesday, December 21, 2011
"We are big fans of Tim Tebow and wanted to leverage h ...
- GEICO Partners With MLF, Outdoor Channel
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2011
Major League Fishing offers made-for-television events that aim to be more exciti ...
- ESPN Revamps Hawaii Bowl
MediaDailyNews, David Goetzl - Wednesday, December 21, 2011
ESPN has reached a deal to turn the Sheraton Hawaii Bowl in ...
- Digitaria Wins LPGA, Rebuilds Site
Online Media Daily, Fern Siegel - Wednesday, December 21, 2011
The LPGA, the leading golf organization for women, has engaged Digitaria ...
- NBA Sponsors Rush The Basket
Marketing Daily, Karl Greenberg - Tuesday, December 20, 2011
Emilio Collins, SVP of global marketing partnerships for the NBA, says th ...
- 'USA Today' Taps Kortekaas For Digital Post
Online Media Daily, Mark Walsh - Tuesday, December 20, 2011
Mark Kortekaas has been named SVP of digital for USA Today's spor ...
- 2012 Trends: Sports Sponsorship Meets Digital Media And Entertainment
Marketing: Sports, Brian Grey - Tuesday, December 20, 2011
This may be jumping the gun a bit - typically these annu ...
- ESPN, NCAA To Remain Teammates Through 2023-24
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 19, 2011
ESPN and the NCAA have signed a new deal through 2023-24 f ...
- LeBron James: Take A Sheet
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 16, 2011
LeBron James, in the midst of an extended effort to revive h ...
- Justin Timberlake: Callaway Golf's Creative Director
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 16, 2011
Justin Timberlake has made his mark in many categories: boy bands ( ...
- Sprint Gets Top Billing At NBA
Marketing Daily, Karl Greenberg - Wednesday, December 14, 2011
The National Basketball Association (NBA) and Sprint have signed a multiyear marketi ...
- NHL Winter Classic: Brands On Ice
Marketing Daily, Karl Greenberg - Wednesday, December 14, 2011
The ice may have a tough time staying below the freezing poi ...
- NBA's Stocking Full Of New Sponsors
Marketing Daily, Karl Greenberg - Monday, December 12, 2011
The National Basketball Association will be hitting the court with new sponsorsh ...
- NHL Brings Sponsors To Winter Classic
Marketing Daily, Karl Greenberg - Monday, December 12, 2011
The National Hockey League (NHL) in conjunction with the City of Philadelph ...
- Here's To A 'Fearless Forecast' For 2012
Marketing: Sports, Jon Last - Tuesday, December 13, 2011
Last year at this time, I put together my list of t ...
- Site Specific: Novus Scores $10M Season Ad Deal
Online Media Daily, Steve McClellan - Monday, December 12, 2011
Omnicom print and digital shop Novus has struck a deal with vid ...
- Local TV Revenues Help Explain NBA's Out-Of-The-Blue Decisions
TV Watch, Wayne Friedman - Monday, December 12, 2011
Imagine when that New Orleans-area car dealership initially heard of the tra ...
- Under Armour To Take On Nike, Adidas
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 9, 2011
In the world of collegiate and professional sports, it's usually difficult ...
- Jersey Byes: Nets Look Ahead To Brooklyn
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 9, 2011
The Nets joined the NBA in 1976 and set up shop ...
- Chick-fil-A, MillerCoors, UPS Go To College
Marketing Daily, Karl Greenberg - Wednesday, December 7, 2011
A panel on sports sponsorship and marketing at the IMG Intercollegiate Athleti ...
- Mercury Offers Free Tickets To UCLA Bruins Games For Quotes
Marketing Daily, Karl Greenberg - Wednesday, December 7, 2011
Mercury Insurance is backing UCLA Bruins basketball with a promotion offering fa ...
- MLB Fan Cave '12 Gets 'Survivor' Reality Show Incarnation
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 7, 2011
Major League Baseball unveiled plans for the second version of its F ...