- MLB Players Group Taps Brand Affinity Technologies
Marketing Daily, Karl Greenberg - Tuesday, December 6, 2011
Endorsement and celebrity marketing firm Brand Affinity Technologies, Inc. (BAT) has sign ...
- NHL, NBC Heating Up Activation For Outdoor Winter Classic
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 6, 2011
The NHL and NBC Sports continue to put resources behind the Bridgesto ...
- NFL Asking Players To Face The Music At Boot Camp
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 6, 2011
The NFL is accepting applications from current and former players to participa ...
- Q&A: Felix Palau Talks Tecate
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
On fight night, "Marketing Daily" caught up with Felix Palau, VP marketi ...
- NHL Launches Campaign With NBC
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
The National Hockey League and NBC Sports are producing a national ...
- Keeping Golf Relevant
Marketing: Sports, Susan Murphy - Tuesday, December 6, 2011
How will be golf be remembered in 2011? Was it Rory McIlroy ...
- Arnold Palmer Brands For The Future
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 5, 2011
Golfing great Arnold Palmer has global licensing and endorsement deals that a ...
- TrueCar.com Gets Into Women's Auto Racing
Marketing Daily, Karl Greenberg - Friday, December 2, 2011
Online auto marketplace TrueCar, Inc., has launched a multi-year commitment to suppo ...
- NBA Broadcasters Courting Advertisers Again
Around the Net In Media, Phyllis Fine - Wednesday, November 30, 2011
NBA broadcasters are attempting to recoup the loss of roughly $100 milli ...
- NHL/Paramount Partnership Is Mission: Possible
Marketing Daily, Karl Greenberg - Tuesday, November 29, 2011
The National Hockey League (NHL) and Paramount Pictures have entered into ...
- Visa Canada Remains NHL Sponsor
Marketing Daily, Tanya Gazdik - Tuesday, November 29, 2011
Visa Canada announced it will remain as a sponsor of the Nation ...
- IOC Makes Noise With Campaign Targeting London Olympics
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 29, 2011
Usain Bolt, Michael Phelps, Kerri Strug, the U.S. Men's Olympic Basketball Tea ...
- The NBA Winners Never Stopped Shooting
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 29, 2011
We've all read the stories about how long it took Major Leag ...
- NHL's 'Mission' To Promote IMAX Film
MediaDailyNews, David Goetzl - Monday, November 28, 2011
Paramount is incorporating NHL game footage in spots for an upcoming IM ...
- Hoop It Up: NBA To End Lockout With Xmas Game
Around the Net In Media, Phyllis Fine - Monday, November 28, 2011
The National Basketball Association has ended its nearly six-month-long work stoppage a ...
- Japan Tobacco Takes Heat For Volleyball Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 25, 2011
Anti-smoking campaigners in Japan are accusing one of the world's leading tobac ...
- Tiger Woods Sets Two Sponsorship Deals
Around the Net In Media, Phyllis Fine - Friday, November 25, 2011
Showing "hints of a comeback," Tigers Woods has signed two new sponsorsh ...
- Russell Sponsors Semper Fidelis All-American Bowl
Marketing Daily, Karl Greenberg - Tuesday, November 22, 2011
Russell has signed on as sponsor of the first Semper Fidelis All-Americ ...
- NBC Heavily Promotes NHL Black Friday Broadcast
MediaDailyNews, Fern Siegel - Tuesday, November 22, 2011
NBC is pulling out all the stops in support of its inaugur ...
- Nike, Adidas Deal With NBA Lockout
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 22, 2011
Nike rolled out Kevin Durant's Zoom KD IV last Tuesday. But t ...
- Chrysler Picks Older Poet This Time
Marketing Daily, Karl Greenberg - Monday, November 21, 2011
Chrysler is once again importing Detroit into an NFL ad buy. ...
- Has MMA Put Boxing Down For The Count?
Marketing: Sports, Barry Janoff - Tuesday, November 22, 2011
The passing of former heavyweight boxing champion Joe Frazier on Nov. ...
- Virtual Fan Net Connects Brands WIth Athletes
Online Media Daily, Gavin O'Malley - Monday, November 21, 2011
Blending digital media and sports marketing, Amplify Social's new network teams bran ...
- Skipper To Succeed Bodenheimer As ESPN/ABC Sports Chief
Raw, Joe Mandese - Tuesday, November 22, 2011
George Bodenheimer will step down as president of ESPN and ABC Spor ...
- 3 From Barry Janoff: First, Suh Talks NFL Opponents, NBA Lockout
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Ndamukong Suh is a defensive tackle for the NFL's Detroit Lions, b ...
- Then: Ortiz Signs New Deal With Tiger's Team
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Fuse Science, which recently signed Tiger Woods to its roster of spor ...
- Finally: Hankook Hits Road With Men's College Hoops Push
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Hankook Tire America Corp. wants its name to roll right off consumer ...
- NHL, Discover To Have Float In Macy's Parade
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
NHL and Discover will have a "Frozen Fall Fun" float in t ...
- Spike To Push Martial Arts With 'MMA Junkie'
MediaDailyNews, David Goetzl - Wednesday, November 16, 2011
As it looks to keep itself in the mixed martial arts rin ...
- Politics, Paterno and L'Affaire Romenesko Dominate News Business
TVBlog, Steve McClellan - Thursday, November 17, 2011
Scandals of epic and not-so-epic proportions have fascinated the news business ov ...