Hoop It Up: NBA To End Lockout With Xmas Game

Advertising Age, Monday, November 28, 2011 4:05 PM
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The National Basketball Association has ended its nearly six-month-long work stoppage  and should be playing its first three games on Dec. 25.

That's a nice Christmas present for such advertisers as Kia, Miller Coors and American Express, along with "TV outlets such as Disney's ABC Sports/ESPN and Time Warner's  Turner Networks, the latter being particularly exposed to a prolonged lockout because it lacks lots of substitutable sports programming," according to Advertising Age.

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