- NBC's Olympic Coverage: A Peak Into The Future
Marketing: Sports, Gordon Plutsky - Tuesday, July 31, 2012
After a few days of action, we are getting a glimpse in ...
- Garber (MLS), Hainer (Adidas) Talk Technology
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
The 2012 Major League Soccer All-Star Game on July 25 featured t ...
- Nike Skirts Olympic Rules, Others Fall Through
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
Did Nike bend the rules on Olympic advertising? The ad shows peop ...
- Reebok Reunites Peyton, Eli For ZigLite Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
NFL quarterback siblings Peyton (Denver Broncos) and Eli (New York Giants) Manni ...
- FCC: Tennis Channel Wins Comcast Battle
MediaDailyNews, Wayne Friedman - Wednesday, July 25, 2012
The FCC upheld an early ruling against Comcast Corp. in favor ...
- NBC Sports To Debut 'Lights'
MediaDailyNews, Wayne Friedman - Tuesday, July 24, 2012
The NBC Sports Network is now looking to push into basic spor ...
- Buffalo Wild Wings Takes On Bowl
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
Football and Buffalo wings go together like, well, football and wings. Followi ...
- PepsiCo Bumps Coke In Steelers Deal
Marketing Daily, Karlene Lukovitz - Monday, July 23, 2012
PepsiCo won with a deal that opens opportunities across the whole Pepsi ...
- Tiger Woods Flies Emirates Airline But Can't Land An Endorsement Deal
Marketing: Sports, Barry Janoff - Tuesday, July 24, 2012
Emirates Airline is a major player in the global carrier industry a ...
- "Meet The Superhumans" Ideally Promotes Upcoming Paralympic Games
Video Critique, Larry Dobrow - Tuesday, July 24, 2012
Forget the hoops, gymnastics, swimming, chasing of steeples and Vegas bombast ...
- ACC Launches YouTube Sports Channel
Online Media Daily, Gavin O'Malley - Friday, July 20, 2012
Score another one for live, premium Web content. The Atlantic Coast Conference ...
- NBA's Brand Logos On Uniforms Squeeze More Sports Marketing Into The Mix
TV Watch, Wayne Friedman - Monday, July 23, 2012
NBA owners have voted to break new advertising ground by approving messagi ...
- Alcohol Brands Face UK Government Pressure
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
Alcohol brands are big sponsors of UK sports events, and teams. ...
- Ogilvy & Mather Tapped To Grow NASCAR Fan Base
Marketing Daily, Karl Greenberg - Thursday, July 19, 2012
The Daytona Beach, Fla.-based organization has charged the agency with target segmentatio ...
- Linsanity To Finsanity: Only In New York
Marketing Daily - Top of the News, Thom Forbes - Friday, July 20, 2012
We were among to first to note the outbreak of Linsanity ...
- Layoffs, Exits At Time Inc. Sports Mags Expected
MediaDailyNews, Fern Siegel - Thursday, July 19, 2012
The Time Inc. Sports Group, which includes 'Sports Illustrated,' 'Golf' and ' ...
- Paterno's Fake Branding
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
While one might argue that all college football is fake (in th ...
- Kill College Football?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Josh Barro writes that NCAA possibly killing Penn State's football program ...
- Buick Taps Manning For OnStar Audibles
Marketing Daily, Karl Greenberg - Friday, July 13, 2012
The ad, which broke during this year's ESPY Awards on ESPN ...
- Report: Yahoo Names Marissa Mayer to CEO Post
Online Video Daily, Ross Fadner - Monday, July 16, 2012
In a surprising twist, Marissa Mayer, one of the top executives ...
- Under Armour, U.S. Brands Play English Soccer
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
A five-year, $70 million deal with Tottenham Hotspur is among a be ...
- Visa Ad Celebrates Michael Phelps
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
The financial firm and credit services firm's newest ad in its " ...
- NBC & Adobe Make Olympics Mobile
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 13, 2012
NBC Sports and Adobe Systems are working together on two apps th ...
- College Board In Partnership With WNBA
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The WNBA team New York Liberty and the College Board have launch ...
- Adidas Wins Euro 2012
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
Adidas is the real winner of Euro 2012. YouGov BrandIndex says ...
- SiriusXM Title Sponsor Of Hockeytown
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
SiriusXM has title sponsorship of the Hockeytown Winter Festival, which will n ...
- IMG Invests In Bloomberg Sports
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
In a sort of private-equity realm, IMG has made an investment ...
- NYT Hosts Google+ Hangouts with Olympic Athletes
The Social Graf, Erik Sass - Wednesday, July 11, 2012
In a move that could raise the profile of Google+ and highlig ...
- Q&A: Home Run Derby Powers State Farm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 10, 2012
State Farm is adding to its Home Run Derby presence with elemen ...
- Aberdeen Supports Scottish Open Sponsorship
Marketing Daily, Tanya Gazdik - Monday, July 9, 2012
The 30-second commercial opens with beautiful aerial photography of the Castle Stua ...