- Chevrolet Wears A Tux For Impala
Marketing Daily, Karl Greenberg - Friday, March 29, 2013
Chevrolet is launching a campaign for the 2014 Chevrolet Impala beginning th ...
- Werner Promotes CBS' 'Coaching Spotlight'
MediaDailyNews, David Goetzl - Friday, March 29, 2013
Werner Co., which annually gets prime exposure as players and coaches cli ...
- Miller High Life Redeems Bowling Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 28, 2013
The multi-tiered sponsorship contract includes specialized POS merchandise, prominent brand exposure ...
- Park City Mountain Resort Taps Marketing Chief
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 28, 2013
Park City Mountain Resort has tapped Matt Gebo as director of marketi ...
- March Madness Sweet 16: Your Email Testing Brackets
Email Insider, Kara Trivunovic - Thursday, March 28, 2013
March Madness is in full swing for all those college basketball fa ...
- Nike In The Rough Over Tiger Ad
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 27, 2013
When Vince Lombardi told us winning was "the only thing," it w ...
- Jumptap's App Traffic Share Reaches 84%
Online Media Daily, Mark Walsh - Tuesday, March 26, 2013
In the last two years, the share of traffic coming from mobi ...
- Brand Keys: Local Loyalty Drives Major Leagues
Marketing Daily, Karl Greenberg - Monday, March 25, 2013
Professional sports teams compete with national rivals on the field, rink, a ...
- Walking The Line Between Remembering And Marketing Jackie Robinson
Marketing: Sports, Barry Janoff - Tuesday, March 26, 2013
Hollywood could not have scripted Mariano Rivera's retirement any better. ...
- CBS, Turner Boast Best March Madness Numbers
MediaDailyNews, Wayne Friedman - Monday, March 25, 2013
CBS and Turner cable networks collectively tout the best March Madness ...
- MotoGP Races On Fox Sports
MediaDailyNews, David Goetzl - Monday, March 25, 2013
A motorcycle racing series, which is a longtime part of the Spe ...
- AT&T Users Can Access WatchESPN, Disney
MediaDailyNews, David Goetzl - Monday, March 25, 2013
AT&T U-verse subscribers will have access to multiple ESPN networks live onli ...
- Is Levi Strauss Getting Into Stadium Business?
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 25, 2013
A lot of stadiums now have corporate names, for better or wors ...
- All, Snuggle Hit Homer For Little League
Marketing Daily, Karl Greenberg - Friday, March 22, 2013
Teresa Bello, VP cleaning strategy and VP of the All brand, sa ...
- It's A Happy Dance: NCAA Ad Spots Practically Sold Out
Around the Net In Media, Phyllis Fine - Friday, March 22, 2013
Ads for the 67 games of the 2013 NCAA basketball tourney "a ...
- Sports Fans Like Tech
Marketing Daily, Aaron Baar - Thursday, March 21, 2013
Sports and technology go hand in hand. According to a study fr ...
- Mobile Madness: College Basketball's Digital Experience Grows
Marketing: Sports, Bryan House - Friday, March 22, 2013
Nothing brings passionate and casual sports fans together quite like March Madnes ...
- Super Sports Fans Engage On Mobile
Online Media Daily, Aaron Baar - Thursday, March 21, 2013
Sports and technology go hand in hand. Nearly two-thirds of self-described spor ...
- From Coke Zero To Final Four Marketing Madness
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 21, 2013
Coca-Cola is ready for the Big Dance, even if your brackets fa ...
- Fox Sports Signs Deal With Big East Basketball
Around the Net In Media, Phyllis Fine - Thursday, March 21, 2013
News Corp.'s Fox Sports has closed a deal to carry the n ...
- Pay-per-view Sky Sports Up On NOW TV
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 20, 2013
The Sky backed internet TV service, has announced the introduction of pay-as-you- ...
- Hyundai Goes To Bat For The Mets
Marketing Daily, Karl Greenberg - Tuesday, March 19, 2013
Hyundai Motor America has just signed a multi-year partnership for naming righ ...
- Southwest Airlines Takes New Approach
Marketing Daily, Tanya Gazdik - Wednesday, March 20, 2013
Southwest Airlines is taking a more serious tack with a campaign th ...
- Enterprise Drives Into March Madness
Marketing Daily, Karl Greenberg - Monday, March 18, 2013
Enterprise Rent-A-Car, the official rental car of the NCAA, is extending i ...
- Athlete Activation: Batter Up?
Marketing: Sports, Matt Dzamba - Tuesday, March 19, 2013
While Jay Z's bold comment may seem, to many, as run-of-the-mill, h ...
- Mobile Driving More ESPN Traffic
MediaDailyNews, David Goetzl - Monday, March 18, 2013
There is at least some evidence showing ESPN is starting to deri ...
- The Maddest Money: NCAA Ad Revs Top $1B
Around the Net In Media, Phyllis Fine - Monday, March 18, 2013
"Total TV ad revenue for the National Collegiate Athletic Association's men's basketba ...
- Charles Barkley Hits The Road For CDW
Marketing Daily, Aaron Baar - Saturday, March 16, 2013
CDW, which provides IT services for different sectors of the business worl ...
- Regional Sports Networks Score Big Affiliate Dollars
MediaDailyNews, David Goetzl - Friday, March 15, 2013
The YES Network is projected to once again lead all regional spor ...
- Q&A: March Madness World
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 15, 2013
March is said to come in like a lion and go o ...