- PetSmart, Arizona Diamondbacks Team For Dog-Friendly Ballpark
Marketing Daily, Tanya Gazdik - Monday, February 29, 2016
"We are seeing more and more establishments open up their facilities ...
- 'Sports Illustrated,' Bloomberg Eye Asia
Publishers Daily, Erik Sass - Friday, February 26, 2016
SI revealed plans for a major sports broadcasting and digital content netwo ...
- Post-Grantland, Simmons Takes Sports Reporting To Medium
The Daily Blog, Erik Sass - Thursday, February 25, 2016
One of America's best-known sportswriters, Bill Simmons, is joining forces with publishi ...
- NEW! Under Armour Launches 90-Second Tribute To US Women's Gymnastic Team
Out to Launch, Amy Corr - Tuesday, February 23, 2016
Photoshop of horrors in SI's Swimsuit issue. Captain Obvious to run f ...
- Pepsi's New 'Blue Card' Soccer Ad Debuts Online
Around the Net in Video, P.J. Bednarski - Tuesday, February 23, 2016
Pepsi launched a global TV ad as it completes its first ye ...
- Near-Term Value Of Sports TV -- For Advertisers, For Viewers?
TV Watch, Wayne Friedman - Tuesday, February 23, 2016
Look at TV metrics, and everything points to sports TV programming maintaini ...
- Fox Sports, AllRecipes Launch NASCAR Food Community
Publishers Daily, Sara Guaglione - Friday, February 19, 2016
Meredith Corporation announced Thursday a partnership with Fox Sports and Allrecipes.com ...
- 'SB Nation' Removes Holtzclaw Article, Apologizes
The Daily Blog, Erik Sass - Friday, February 19, 2016
Sports site SB Nation was forced to remove an article just ...
- Discovery's Eurosport Signs BBC's Jonathan Edwards
Around the Net In MAD London, Sean Hargrave - Thursday, February 18, 2016
BBC presenter Jonathan Edwards is to make the jump to Eurosport ...
- ESPN Headed For Amazon-Like Service, With Strings
Around the Net in Video, P.J. Bednarski - Thursday, February 18, 2016
ESPN President Jonn Skipper said the cable sports giant will be offer ...
- Cars Win Loyalty With Technology, Connectivity
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2016
While Hyundai and Ford are still tied for first place, and Je ...
- Yahoo Inc. Partners With PGA Tour To Deliver Free Video Content
Publishers Daily, Sara Guaglione - Thursday, February 11, 2016
The partnership will kick off today, with live video content of t ...
- Daily Fantasy Sports Ads: Quick Rise, Fast Fall
TV Watch, Wayne Friedman - Thursday, February 11, 2016
DraftKings was supposed to spend $500 million in advertising on ESPN throu ...
- Sports Brands Rethink Strategy Around Wearables
Around the Net In MAD London, Sean Hargrave - Wednesday, February 10, 2016
With smartwatch and fitness band sales more than doubling in the U. ...
- Doritos Named Most Mentioned Brand During The Super Bowl
Around the Net In MAD London, Sean Hargrave - Tuesday, February 9, 2016
Doritos was the most mentioned brand on social media during the Sup ...
- ITV 6 Nations Coverage Gives Brands Access To Rugby Fans
Around the Net In MAD London, Sean Hargrave - Monday, February 8, 2016
With the RBS 6 Nations having kicked off this weekend, brands includi ...
- Premier League Planning Illegal Streams Clampdown
Around the Net In MAD London, Sean Hargrave - Monday, February 8, 2016
Officials from the Premier League are in talks with cyber-security companies ...
- Assembly, CP+B Help Hotels.com Score With Sports Marketing Platform
MAD, Larissa Faw - Friday, February 5, 2016
The effort includes exclusive integrations on weekly ESPN sports segments, along wi ...
- Super Bowl, NFL Out-Of-Home Viewing Rises
MediaDailyNews, Wayne Friedman - Friday, February 5, 2016
Super Bowl viewing from consumers who do not live in the prima ...
- The Trump-ification Of 2016: The Super Bowl Implodes
Mobile Insider, Steve Smith - Monday, February 8, 2016
Like our politics this year, the advertising around Super Bowl 50 m ...
- O2 Brings BAck 'Wear The Rose' For 6 Nations
Around the Net In MAD London, Sean Hargrave - Friday, February 5, 2016
O2 is bringing back its 'Wear the Rose' campaign for this year ...
- Commonwealth Games England Seeking First Brand Sponsor
Around the Net In MAD London, Sean Hargrave - Friday, February 5, 2016
Commonwealth Games England (CGE) is on the hunt for the first-ever bra ...
- Streaming Super Bowl Probably Not Best Option
Around the Net in Video, P.J. Bednarski - Friday, February 5, 2016
Although Super Bowl 50 will be very easy to stream, from sever ...
- Adidas Is 'Here To Create' With New Global Push
Marketing Daily, Karl Greenberg - Thursday, February 4, 2016
Says Lia Vakoutis, Adidas' senior director of global communications: "Our goal ...
- The Wrongest Yard: NFL 2016 Streaming Package
VidBlog, P.J. Bednarski - Friday, February 5, 2016
The NFL will soon name streaming partners for a batch of Thursd ...
- Peugeot Sponsors ITV's Six Nations Rugby Coverage
Around the Net In MAD London, Sean Hargrave - Thursday, February 4, 2016
ITV has signed a two-year sponsorship deal with Peugeot for its S ...
- Spalding To Recruit 'True Believers' In New Campaign
MAD, Steve McClellan - Wednesday, February 3, 2016
The campaign is called #TrueBelievers, which the brand created with its ...
- 'ESPN Magazine' Hires Overholt, First Female EIC
Publishers Daily, Sara Guaglione - Wednesday, February 3, 2016
Alison Overholt will become the first female editor-in-chief of ESPN The Magazin ...
- Super Bowl Almost Here: Where Are Ads For Draftkings And Fan Duel?
TV Watch, Wayne Friedman - Thursday, February 4, 2016
Fantasy sports companies DraftKings and Fan Duel bought a lot of airti ...
- Super Bowl 50 Expecting Record $220M In Visitor Spend
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 3, 2016
This week, direct spending by the NFL, businesses, visitors and media ...