- The Power Of The Urban Youth Demographic - And How To Target It
Marketing Daily, Shawn Prez - Tuesday, December 31, 2013
As you reevaluate your budgets this year, consider the spending power ...
- Tools To Target The Right Leads
Marketing Daily, Peter Mollins - Friday, December 27, 2013
Sales and marketing professionals have a finite set of resources and shou ...
- The New Era Of Data-Driven Video Ad Creative
Marketing Daily, Oren Harnevo - Monday, December 23, 2013
As video moves beyond TV and has become an essential tool ...
- BlueKai, Visual IQ Partner, Enhance Brands' Ability To Target Audiences
Online Media Daily, Laurie Sullivan - Wednesday, December 18, 2013
Visual IQ, which supports analytics and attribution modeling to understand how med ...
- Inventory Discovery Is The Key To 'Programmatic Waste' Management
Programmatic Insider, Joshua Koran - Wednesday, December 18, 2013
The "new" programmatic direct transaction model follows the same pricing mechanism ...
- Sailthru Raises Another $20 Million
Raw, Mark Walsh - Tuesday, December 17, 2013
Marketing technology firm Sailthru on Tuesday
announced receiving $20 million ...
- 2013: The Year In Review And A Look Ahead For Mobile
Mobile Marketing Daily, Anna Bager - Monday, December 16, 2013
Social media found its monetization paths in 2013, while both ad creati ...
- 77% of Shoppers OK with Sharing Location for Targeting, IF...
MobileShopTalk, Chuck Martin - Friday, December 13, 2013
As mobile technology for in-store shopper targeting becomes more refined, the questi ...
- DataPoint Media Adds New Targeting Data, More Bad News For Cookies
Real-Time Daily, Tyler Loechner - Thursday, December 12, 2013
DataPoint Media, an audience targeting company with a focus on exchange-based tradin ...
- VisualDNA Strikes Data, Ad Technology Partnerships
Real-Time Daily, Tyler Loechner - Thursday, December 12, 2013
VisualDNA, an audience insights company, today announced it has completed integrations wi ...
- Twitter Taps Pitney Bowes Location Data For Mobile
Online Media Daily, Laurie Sullivan - Tuesday, December 10, 2013
Twitter has entered into a multi-year licensing agreement with Pitney Bowes ...
- Drawbridge Taps Ex-Google Exec Bafna As Product Head
Online Media Daily, Mark Walsh - Wednesday, December 11, 2013
Cross-device targeting firm Drawbridge has brought on another ex-Googler, Rahul Bafna, ...
- Dispop Takes On Google Display Ads
SearchBlog, Laurie Sullivan - Wednesday, December 11, 2013
The fledgling display and retargeting company Dispop thinks its technology can out ...
- Weather FX To Support 3 Million Data Points For Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 9, 2013
Weather FX will make available more than 3 million data points relat ...
- Is Web Personalization Driving Mass Discrimination?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 3, 2013
Forbes thinks some Princeton researchers have proven that ad tracking and W ...
- Big-Box Retailers Prepare To Face Off With Small Business This Holiday Season
Marketing Daily, Debora Lance - Tuesday, December 3, 2013
National retailers generally do not consider small businesses to be major competito ...
- Apple Continues Acquisitions Spree, Acquires Topsy
Online Media Daily, Laurie Sullivan - Monday, December 2, 2013
Apple has acquired Topsy, a company that develops tools for analyzing Twitt ...
- Varick Partners With Semcasting For Location Targeting Tech
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
Varick Media Management is expected to today announce a partnership with Semcastin ...
- Smaato Adds Location Data To Mobile RTB Exchange Via Partnership
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
Smaato, a mobile real-time bidding (RTB) exchange, and Factual, a location da ...
- Trading Places: WPP Merges Xaxis, 24/7
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
WPP has announced the merging of its largest trading desk, Xaxis, a ...