Is Web Personalization Driving Mass Discrimination?

Forbes, Tuesday, December 3, 2013 1:02 PM
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Forbes thinks some Princeton researchers have proven that ad tracking and Web “personalization” efforts are contributing to discrimination on a grand scale. “As algorithms make predictions about people based on their web behavior, they can inadvertently deepen existing disparities on aspects like culture, race or gender,” Forbes writes. “In a few years you could ... be looking at a richer or poorer version of the Internet depending on … your credit score or where you live, and not even know it.”
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