- Reality TV Shows' Best Cocktail Of Ingredients: Sex And Advertising
TV Watch, Wayne Friedman - Monday, December 21, 2009
Fascination with all things advertising has hit new heights. There's AMC's "M ...
- T-Mobile Taps NBA Players For New MyTouch Ads
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
In what it calls its largest campaign to date, T-Mobile is airi ...
- Seeing Recovery, Cars.com Pulls Out The Stops For '10
Marketing Daily, - Thursday, December 17, 2009
Cars.com says it will accelerate its marketing efforts in the final wee ...
- Discovery Debuts Season 2 Of 'Green Magazine TV'
MediaDailyNews, - Thursday, December 17, 2009
"Green Magazine TV," produced by Worldwide Digital Communications, is kicking off i ...
- Strong Movie Marketing During Recession; Better Marketing In Good Times?
TV Watch, Wayne Friedman - Friday, December 18, 2009
The movie business seems to have found the right script this yea ...
- George Clooney At Center Of Italian Coffee Ad Dispute
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Coffee marketer Lavazza is charging Nestle Group's Nespresso with copying its advertisi ...
- Americans to TV Advertisers: Turn It Down!
Marketing Daily, - Wednesday, December 16, 2009
Most U.S. television viewers are so annoyed by loud TV commercials th ...
- Subway, MTV Team To Buzz Up Emerging Artists
Marketing Daily, Aaron Baar - Wednesday, December 16, 2009
The program, which will feature profiles, performances and exclusive content from ...
- NRF: Americans Still Have Shopping To Do
Marketing Daily, Sarah Mahoney - Wednesday, December 16, 2009
Separately, the NRF's Retail Advertising and Marketing Association reports that Wal-Mart Stores ...
- Nielsen Bows To Agency Pressure, Will Continue 'Live' Local Data
MediaDailyNews, Wayne Friedman, Joe Mandese - Wednesday, December 16, 2009
Yielding to pressure from Madison Avenue, Nielsen Co. Wednesday announced a pl ...
- Most TV Viewers Don't Know What To Watch
Online Spin, Dave Morgan - Thursday, December 17, 2009
Most TV viewers are lost when it comes to deciding what ...
- Time Warner & Fox Should Give Viewers The Real Bottom-Line, A-La-Carte Score
TV Watch, Wayne Friedman - Thursday, December 17, 2009
Concerned about the ratings for "American Idol"'s new season, starting this Januar ...
- May The Best Ad Win Doesn't Necessarily Apply
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 16, 2009
Natalie Zmuda reports on a Retail Advertising and Marketing Association survey, conduct ...
- 10 Most Sexually Suggestive Car Commercials
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 16, 2009
Maybe straight women don't buy cars? ...
- With Electronics A Bright Spot, Best Buy Shines
Marketing Daily, Sarah Mahoney - Tuesday, December 15, 2009
The new survey, from America's Research Group and UBS, reports that ...
- Text Answer Firm, Warner Bros. In Promo Deal
Marketing Daily, Aaron Baar - Tuesday, December 15, 2009
Text answer company kgb542542 has entered into a cross-marketing deal with t ...
- Recession's Silver Lining: TV Usage On The Upswing
MediaDailyNews, Wayne Friedman - Tuesday, December 15, 2009
A research study from business consultant/researcher Deloitte says there has been ...
- TV Ads, WOM Top Sources For Video Viewing Choice
Research Brief, Jack Loechner - Wednesday, December 16, 2009
According to the findings of a new Knowledge Networks report, How Peop ...
- Media Insights Q&A With Beth Rockwood
TV Board, Charlene Weisler - Wednesday, December 16, 2009
Beth Rockwood is the senior vice president, market resources, at Discovery Communication ...
- Who Will Show Up When Tiger Woods Takes Another TV Swing?
TV Watch, Wayne Friedman - Wednesday, December 16, 2009
TV executives might ask a next logical Tiger Woods question: Where wi ...
- Burger King Intros Funnel Cake Sticks
Marketing Daily, - Monday, December 14, 2009
Burger King has introduced Funnel Cake Sticks at participating restaurants nationwide. ...
- Editorial: What In The World Are Local TV Stations Thinking?
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Interestingly, this is the first explicit editorial I've written since joining MediaPo ...
- Rentrak Launches Local TV Ratings Service, Acquires Part Of Nielsen
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Rentrak, one of the potential rivals to Nielsen's dominance over the ...
- Cablevision Delays MSG Network Spinoff
MediaDailyNews, David Goetzl - Monday, December 14, 2009
Cablevision has bumped its spinoff of its MSG unit into the fir ...
- MTV Nets Tap Arrix As Digital Ad Chief
Online Media Daily, - Tuesday, December 15, 2009
MTV Networks Monday named Kevin Arrix executive vice president-digital advertising sales, maki ...
- VideoEgg, comScore Partner On Tracking Ad Impact Offline
Online Media Daily, Mark Walsh - Tuesday, December 15, 2009
For consumer packaged goods companies, linking online advertising to offline sales h ...
- The Comcast/ NBC Universal Merger: Addressing The Addressable
TV Board, Mitch Oscar - Tuesday, December 15, 2009
A couple of weeks ago, as the Comcast and NBC Universal propos ...
- CBS Interactive Starts Own Ad Network
TV Watch, Wayne Friedman - Tuesday, December 15, 2009
It would seem logical for a major media content provider, CBS Interactiv ...
- Q&A: Ford To Hit Ground Running In 2010
Marketing Daily, Karl Greenberg - Friday, December 11, 2009
John Felice, general marketing manager for the Ford division, was in N ...
- Model Citizens: Magazines, Radio Mix It Up With TV, Hope To Overcome Bias
MediaDailyNews, Joe Mandese - Monday, December 14, 2009
In an effort to upgrade the role magazines have in Madison Avenue ...