- Bargain-Bin Ad Pricing? The Cost Of Wannabee Reality Stars' Antics
TV Watch, Wayne Friedman - Monday, December 14, 2009
Now, almost 10 years after a new program genre hit TV airwav ...
- Bankruptcy Of Restaurants 'Not An Option' For TV Chef Ramsay
Around the Net In Brand Marketing, Thom Forbes - Friday, December 11, 2009
A year ago this month, KPMG recommended that celebrity chef Gordon Rams ...
- Nielsen: U.S. Ad Spend Falls 11.5%
MediaDailyNews, Wayne Friedman - Thursday, December 10, 2009
Only three media advertising areas have shown growth through the first three-quarte ...
- Learning TV's Real Educational Lessons From Mostly Fictional Content
TV Watch, Wayne Friedman - Friday, December 11, 2009
I've learned everything I need to know in life by watching ...
- Public Eager For Mobile TV
Around the Net In Media, Fern Siegel - Thursday, December 10, 2009
Nearly half of U.S. consumers are ready to watch live broadcast ...
- Liberty Examines MGM Assets
Around the Net In Media, Fern Siegel - Thursday, December 10, 2009
Liberty Media CEO Greg Maffei says his company will look at t ...
- Subway Using 'Biggest Loser' Show Integration
Marketing Daily, Karlene Lukovitz - Wednesday, December 9, 2009
The new spokesperson deal with Shay Sorrells commences officially in 2010, b ...
- Microsoft and Initiative Strive For Better Advertising Through Neuroscience
Online Media Daily, John Capone - Wednesday, December 9, 2009
Microsoft and Mediabrands' Initiative today released research seeking to get into consumer ...
- My UBS Media Conference Scorecard
Online Spin, Dave Morgan - Thursday, December 10, 2009
A lot of media forecasting was going on this week in N ...
- Media Insights Q&A With Dave Morgan
TV Board, Charlene Weisler - Thursday, December 10, 2009
This week I interview Dave Morgan, the CEO of Simulmedia. Simulmedia ...
- Will Addressable Ads Change World Of Scandal-Silenced Spokespeople?
TV Watch, Wayne Friedman - Thursday, December 10, 2009
This one was easy to see coming. Lately Tiger Woods has n ...
- CBS 4Q Scatter: Some Like It Hot
MediaDailyNews, Wayne Friedman - Tuesday, December 8, 2009
CBS confirms again what other senior network executives have said recently: T ...
- Teaming up Research + Buying
TV Board, Courtenay Harry - Wednesday, December 9, 2009
There's no question that television is on a steady trajectory of becomi ...
- In TV Business, Honesty Comes Easiest When Changing Owners
TV Watch, Wayne Friedman - Wednesday, December 9, 2009
Some TV business honesty seems too good, too hard to believe, a ...
- 2010 Web Trends To Watch
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 8, 2009
Real-time search, location-based applications, augmented reality, mobile payments and Internet TV a ...
- Hasbro To Create 'Sesame Street' Toys
MediaDailyNews, - Monday, December 7, 2009
Hasbro and Sesame Workshop, the nonprofit behind "Sesame Street," signed a 10-ye ...
- MTV Taps Shore As Head Strategist
MediaDailyNews, Wayne Friedman - Monday, December 7, 2009
Veteran media and brand researcher Nick Shore has been named senior vi ...
- Online, Mobile Video Usage Soar, But TV Remains Dominant Screen
MediaDailyNews, Joe Mandese - Monday, December 7, 2009
Americans have dramatically increased the amount of time- and place-shifting of vid ...
- ADFLATION
TV Board, Mitch Oscar - Tuesday, December 8, 2009
I'm a double play broadband and telephony cable customer. My cable operato ...
- Comcast-NBC Integration To Come Long After Other Marketplace Changes
TV Watch, Wayne Friedman - Tuesday, December 8, 2009
Get ready to do business with the biggest new name in med ...
- Woods and Lambert: Still Swinging And Singing For Higher Ratings
TV Watch, Wayne Friedman - Monday, December 7, 2009
Tiger Woods takes another break -- and TV golf programming executives ho ...
- 2010: The Year of TV Everywhere
Video Insider, Ben Weinberger - Monday, December 7, 2009
2009 was a rough year for the wider economy, but it w ...
- Will NBC's 'Sports Czar For Life' Get New Wind From Comcast Deal?
TV Watch, David Goetzl - Friday, December 4, 2009
There's been some occasional criticism of Dick Ebersol. There were Olympic broadcas ...
- KFC Is Now Competing On Calories
Marketing Daily, Karlene Lukovitz - Wednesday, December 2, 2009
Kentucky Grilled Chicken is a permanent addition to KFC's menu (although prici ...
- Digital TV Data Initiative Raises More Questions Than It Answers
MediaDailyNews, Joe Mandese - Thursday, December 3, 2009
Top industry executives got their first public look at some rarely se ...
- Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach
MediaDailyNews, Joe Mandese - Thursday, December 3, 2009
The merger of Comcast and NBC Universal is one of those me ...
- The Negroponte Switch, And Bait
TV Watch, Joe Mandese - Thursday, December 3, 2009
So this is one of those fill-in-while-Wayne-Friedman-is-out TV Watch columns in whi ...
- Dockers Backs Khakis In New Global Push
Marketing Daily, - Tuesday, December 1, 2009
Dockers is launching a new global campaign for khakis, "Wear the Pants ...
- Life After Death: Agency To Meet With Stations To Overturn Nielsen Local Ratings Decision
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2009
Rebuffed in its attempts to persuade Nielsen to overturn its decision ...
- Nielsen 'Extends' The Screen, Officially Integrates TV And Online Viewing
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2009
Nielsen Tuesday announced a decision and a plan to formally integrate viewi ...