- UTexas - Austin Ads Feature 3D Projections
Marketing Daily, Karl Greenberg - Wednesday, August 31, 2011
The campaign promoting the university on the new Longhorn Network and ...
- Cable Experiences Little 'Breakage,' Advertisers Not Cutting Cords
MediaDailyNews, David Goetzl - Wednesday, August 31, 2011
A Wall Street report Wednesday says that even with a bumpy econom ...
- CNBC's Rovell Expands NBC Sports Coverage
MediaDailyNews, David Goetzl - Wednesday, August 31, 2011
Darren Rovell will host a show this fall on the soon-to-named N ...
- Carl Icahn Will NOT Be The New Owner Of Lionsgate
Around the Net In Media, Phyllis Fine - Wednesday, August 31, 2011
Carl Icahn has ended his long-running quest to gain control of Lionsga ...
- Shades Of 'Baywatch': Why Is 'Jiggle TV' Returning Now?
Around the Net In Media, Phyllis Fine - Wednesday, August 31, 2011
Tim Kenneally analyzes "the resurgence of Jiggle TV" for the fall seaso ...
- Muy Rico: Spanish-Language TV Tops $1.5B In Ad Rev
MediaDailyNews, Erik Sass - Tuesday, August 30, 2011
With the U.S. Hispanic population growing, Spanish-language news media has fared bett ...
- NBC's WCAU Multicasts ACC Football
MediaDailyNews, David Goetzl - Tuesday, August 30, 2011
In a sign of broadcasters continuing to experiment with multicast channels, t ...
- Gannett, Yahoo Widen Ad Alliance
Online Media Daily, Mark Walsh - Wednesday, August 31, 2011
Gannett Co. and Yahoo are expanding a local advertising partnership under whi ...
- 'Real Artists Ship'
TV Board, Bob DeSena - Wednesday, August 31, 2011
The quote above is attributed to Steve Jobs, now the former C ...
- Grid And Bear It: Why Irene Was The Perfect Media Storm
TV Watch, Joe Mandese - Wednesday, August 31, 2011
As far as media storms go, Irene may be the most powerf ...
- Texas A&M Fans Need to Battle Verizon
TVBlog, David Goetzl - Wednesday, August 31, 2011
Texas A&M fans who subscribe to Verizon FiOS and do not dr ...
- Beyonce's Baby Bump Sets Twitter Record
Around the Net In Media, Phyllis Fine - Tuesday, August 30, 2011
Not only did the MTV VMA's score its highest rated telecast eve ...
- N.Y. Giants Bring Twitter To Games, Broadcasts
Marketing Daily, - Tuesday, August 30, 2011
Among other things, the football franchise will now begin integrating fan twee ...
- NBA Lockout Could Slam Regional Sports Nets
MediaDailyNews, David Goetzl - Monday, August 29, 2011
Regional sports networks carrying NBA games would likely be forced to sacrifi ...
- Canoe Revamps Management Team
MediaDailyNews, - Monday, August 29, 2011
Canoe Ventures CEO Kathy Timko has repositioned the advanced-advertising company's management t ...
- Google Expanding TV Platform, Will Roll Out U.K. In 2012
MediaDailyNews, Steve McClellan - Monday, August 29, 2011
Google chairman Eric Schmidt said the company would launch a version ...
- BBC America, Logo Revive Popular 'Ab Fab'
MediaDailyNews, - Monday, August 29, 2011
Twenty years after TV viewers embraced Patsy and Edina of "Absolutely Fabulous ...
- Giants Bring Twitter To Games, Broadcasts
MediaDailyNews, Erik Sass - Monday, August 29, 2011
New cross-channel media initiatives are getting complicated. Take the latest social med ...
- TV's No-Freeloader Manifesto
TV Board, Mark Lieberman - Tuesday, August 30, 2011
Make sure the programming you pay for is going to entertain viewe ...
- NBC's 'Whitney' Counsels Talk As 'Punishment'
TV Watch, Wayne Friedman - Tuesday, August 30, 2011
The new ads for NBC's upcoming talk show "Whitney" advise women ...
- Fox Moves to Majority Position in Big Ten Network
TVBlog, David Goetzl - Tuesday, August 30, 2011
Protective of its brand, the Big Ten inked a deal with F ...
- Outback Offers Free Steak Dinner Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
Outback Steakhouse is hoping to grab market share with "The Great Auss ...
- Weather Channel Is News For Some, Funny To Others
Around the Net In Media, Phyllis Fine - Monday, August 29, 2011
Non-stop coverage of Hurricane Irene was the Weather Channel's forte and, wi ...
- Product Placement Big In Telenovelas
Around the Net In Media, Phyllis Fine - Monday, August 29, 2011
Viewers who watched Telemundo's telenovela "Mi Corazón Insiste" saw a new ty ...
- Kia Brings Back Hamsters For New Soul Campaign
Marketing Daily, Karl Greenberg - Friday, August 26, 2011
The new TV, in-cinema, digital and social media campaign uses LMFAO's h ...
- Procter & Gamble's IAMS Adds Two SKUs
Marketing Daily, - Monday, August 29, 2011
Procter & Gambles IAMS pet food division has launched two television commercia ...
- Levin: Branded Entertainment Key To Viewer Engagement
MediaDailyNews, Wayne Friedman - Friday, August 26, 2011
Branded entertainment media deals have been in a lull recently. But b ...
- TiVo Posts 19% Rev Gain, Cites Global Opportunities
MediaDailyNews, Steve McClellan - Friday, August 26, 2011
DVR maker TiVo Inc. posted a 19% revenue gain to just ov ...
- ESPN Launches Longhorn Network In Few Homes
MediaDailyNews, David Goetzl - Friday, August 26, 2011
Hardly anyone was watching the Longhorn Network when it debuted Friday a ...
- Perry Could Be Perfect Storm for News Business
TVBlog, David Goetzl - Monday, August 29, 2011
If this coming winter doesn't offer much in the way of b ...