- Microsoft Launches Pre-Roll Network
Around the Net In MAD London, Sean Hargrave - Monday, March 31, 2014
Microsoft Advertising has launched its own video advertising network. The service wi ...
- London Live Goes Live Tonight
Around the Net In MAD London, Sean Hargrave - Monday, March 31, 2014
London Live begins broadcasting tonight at 6.30 p.m. on Freeview, Sky a ...
- Flybe Shifts Ad Strategy To Target Rail And Road Users
Around the Net In MAD London, Sean Hargrave - Monday, March 31, 2014
Flybe is launching a new advertising strategy that will target rival ra ...
- Kia Looks To CRM As It Shifts From Launch To Retention
Around the Net In MAD London, Sean Hargrave - Monday, March 31, 2014
Kia is seeking to appoint a CRM agency as it shifts foc ...
- Kellogg's Shortlists EMEA Promotions Agencies
Around the Net In MAD London, Sean Hargrave - Monday, March 31, 2014
Kellogg's is looking for a promotional company to work across all bran ...
- Three-Stage Plan To Boost TV Campaigns Through Twitter Unveiled Today
Around the Net In MAD London, Sean Hargrave - Monday, March 31, 2014
The commercial TV marketing body Thinkbox will unveil research today that highligh ...
- Coca-Cola Still World's Most Powerful Brand, With Microsoft And Google Making Gains
Around the Net In MAD London, Sean Hargrave - Monday, March 31, 2014
For the sixth year running, Coca-Cola has been named the world's mo ...
- The Perception And Reality Of A Brand's Worth To Adland
London Blog, Sean Hargrave - Monday, March 31, 2014
Brand league tables are reversed when you look at value, then swit ...
- MGOMD Wins Back Sony Music Entertainment
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
Sony Music Entertainment's move to Mindshare has turned out to be ...
- YouTube Joins Twitter On Turkish Social Media Ban List
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
First came a Twitter ban -- and now a week on, t ...
- Ad Revenue Down at Johnston Press, But Digital Growth Will Avoid Path To 'Oblivion'
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
The good news for Johnston Press is that it made an operati ...
- Ryanair Seeks New Agencies To Ram Home TV Ad Message That It Has Changed
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
Ryanair has a new public face to coincide with its advertising ...
- Brands Tempted To Support International Football Through New Nations League
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
International football is seeking to emulate the success of the Champions Leag ...
- Microsoft Launches Programmatic Video Ad Network In UK
Around the Net in Real-Time, Tyler Loechner - Thursday, March 27, 2014
Microsoft on Thursday launched the Microsoft Video Network, a programmatic video ...
- Adland's Best Opportunity In Years? Make People Like Ryanair!
London Blog, Sean Hargrave - Friday, March 28, 2014
It's the gig you've been waiting for. Ryanair wants to be ni ...
- Grapeshot Raises $3.3 Million, Plans To Hire 6 In NY Office
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Grapeshot, a UK-based digital ad tech company, on Friday announced it h ...
- Mail Online Reports 50% Ad Growth, But Just Misses Target
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
Advertising revenue grew by 51% at Mail Online in the five mont ...
- Unilever and P&G Are Globe's Most 'Purposeful' Brands Ahead Of Google And Apple
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
Unilever and P&G, the stalwarts of the traditional FMCG world, have be ...
- Advertising Is Changing, Says Waitrose, As It Shifts From Selling To Inspiring
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
Waitrose is refocusing its advertising and marketing effort away from paid ...
- Google Reappraises Its London Roster
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
Google is beginning the process of telling advertising agencies whether they ha ...
- BMW Short List Announced
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
The shortlist for who will compete against incumbents WCRS and Dare f ...
- Would You Adam & Eve It? Agency Wins Twenty Awards, Including Agency Of The Year
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
Adam & Eve/DDB was named Agency of The Year in last night ...
- Microsoft Launches A Video Ad Network in Britain
Around the Net in Video, P.J. Bednarski - Thursday, March 27, 2014
Microsoft Video Network is launched in Britain. The new video advertising servi ...
- UK Ad Growth Outpaces Global Average And Leaves Western Europe In The Shade
MAD London, Sean Hargrave - Thursday, March 27, 2014
With growth of 5% in advertising revenues this year, the UK ...
- Trinity Mirror Adopts Digital First Stance In Regionals
Around the Net In MAD London, Sean Hargrave - Wednesday, March 26, 2014
The march of the digital newsroom goes on unabated as Trinity Mirr ...
- Is Disney Focusing On Elusive Teenage Boys?
Around the Net In MAD London, Sean Hargrave - Wednesday, March 26, 2014
Is Disney trying to appeal to teenagers? More to the point, ...
- The 'Sun' Seeks New Subscribers Through Social Media Hashtag Push
Around the Net In MAD London, Sean Hargrave - Wednesday, March 26, 2014
The "Sun" newspaper is to print daily hashtags for major stories ...
- Saatchi Appointed To Establish FSA As Consumer Champion
Around the Net In MAD London, Sean Hargrave - Wednesday, March 26, 2014
M&C Saatchi and Saatchi Masius have been selected to help the n ...
- Facebook To Offer Gamers And Advertisers A Virtual Future
Around the Net In MAD London, Sean Hargrave - Wednesday, March 26, 2014
Facebook clearly believes the future of gaming lies in virtual reality ...
- BrightRoll Hires New Managing Director For Europe Biz
Around the Net in Video, P.J. Bednarski - Wednesday, March 26, 2014
US programmatic video advertising platform, BrightRoll, has hired Andy Mitchell as managi ...