- The Metrics Arms Race
Show Daily, Joe Mandese - Tuesday, February 21, 2012
Noting that there now are hundreds of metrics for measuring and defini ...
- 49% Brand Lift Without Making Me Click
VidBlog, Daisy Whitney - Tuesday, February 21, 2012
Every time I watch a TV show on Hulu and the questi ...
- Mitsubishi's "Ride the Storm" Rides the Line of Safety
Video Critique, Larry Dobrow - Tuesday, February 21, 2012
In anticipation of the imminent passing of my current jalopy, I recent ...
- Is A Horizontal Or Vertical Content Strategy More Valuable?
Video Insider, Ashkan Karbasfrooshan - Tuesday, February 21, 2012
Increasingly, tech firms and ad networks are pivoting and morphing into conte ...
- Collapsing Cooling Towers Hits 1.5 Million View & Counting without any Media Spend
VidBlog, Daisy Whitney - Sunday, February 19, 2012
Maybe it's the opera music. Maybe it's the smiling faces. It cou ...
- ANA Video: Engagement Means Story Sharing
Marketing Daily, Karl Greenberg - Thursday, February 16, 2012
Speaking at the 2012 ANA TV & Everything Video Forum in N ...
- Arby's Rebounds With Engaging Multiscreen Ad Strategy
MediaDailyNews, Steve McClellan - Thursday, February 16, 2012
Last year Arby's launched a new campaign as the "Good Mood Foo ...
- Ad Tracking Goes Digital, Could Save $1B
MediaDailyNews, David Goetzl - Thursday, February 16, 2012
The Association of National Advertisers announced an industry transition from the "curre ...
- SMG Serves Video With Daily Meal
Online Media Daily, Gavin O'Malley - Thursday, February 16, 2012
In January 2011, Spanfeller Media Group proudly launched a pretty, new fo ...
- Social Video Views Grows 37% in 2011
VidBlog, Daisy Whitney - Friday, February 17, 2012
Who said we don't like ads? In 2011, consumers chose to wat ...
- Digital Viewing Of Traditional TV Rises
MediaDailyNews, Wayne Friedman - Wednesday, February 15, 2012
Video plays on tablets, mobile devices and connected TVs nearly doubled ...
- Testing: Industry Wants Cross-Platform Metrics For Video
MediaDailyNews, Steve McClellan - Wednesday, February 15, 2012
A new cross-platform video identification system is being readied for testing ...
- Ad Load in Online TV Doubles in 2011
VidBlog, Daisy Whitney - Thursday, February 16, 2012
If you've been feeling like you're seeing more ads when you wat ...
- Skiver Advertising's Agency Campaign: Funny, but What's the Purpose?
Video Critique, Larry Dobrow - Thursday, February 16, 2012
There's a reason most "funny" videos promoting professional-services firms don't push in ...
- Lexus Launches Curvy Swimsuit Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
Lexus is continuing its up-shift to a more masculine, performance-oriented proposition wi ...
- That's Entertainment: Screen Size Doesn't Matter
Marketing Daily, Aaron Baar - Wednesday, February 15, 2012
Consumers are using their tablets and smartphones to stream video programming ...
- Akoo Acquires Theater For DOOH Network
MediaDailyNews, Erik Sass - Tuesday, February 14, 2012
Akoo, which operates AkooTV, a digital out-of-home video network delivering entertainment conte ...
- Poor Attribution Models Waste Billions Of Ad Dollars
Online Media Daily, Laurie Sullivan - Tuesday, February 14, 2012
Collective has developed a model to determine online ad attribution and pla ...
- Video Engagement High on Tablets, Connected TVs, but Low on Mobile Phones
VidBlog, Daisy Whitney - Wednesday, February 15, 2012
Don't just know your audience. Know where they're watching your videos a ...
- Why 2012 Bodes Well For NEXT Year's Super Bowl
Video Insider, Bryan Boettger - Wednesday, February 15, 2012
The dust has settled on the Super Bowl and we've stopped looki ...
- LifeStyles' SKYN Kicks Off Global Push
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
The U.S. portion of the campaign, called "This Changes Everything," includes televisio ...
- Blinkx Powers AOL Video Search
Online Media Daily, Gavin O'Malley - Monday, February 13, 2012
In another victory for blinkx, the video search company, has won t ...
- Netflix Settles Data Retention Suit For $9M
Online Media Daily, Wendy Davis - Monday, February 13, 2012
Video rental company Netflix has reached a tentative agreement to settle ...
- No Social Buzz, But Super Bowl Ad Online Video Views More Than Triples
VidBlog, Daisy Whitney - Tuesday, February 14, 2012
The plot thickens. Last week I wrote about how social buzz f ...
- Cartier's "Painted Love," Deconstructed
Video Critique, Larry Dobrow - Tuesday, February 14, 2012
It's Valentine's Day, the day in which Big Chocolate, Floriculture Inc. a ...
- Online Video Drives Higher Returns On Top 10 Super Bowl Ads
Online Media Daily, Wayne Friedman - Friday, February 10, 2012
Top original Super Bowl TV commercials saw an 113% average return ...
- 23% Rise in Broadband-Only Homes? Hold On, Cord-Cutting Prognosticators - We're Not There Yet
VidBlog, Daisy Whitney - Monday, February 13, 2012
Is she or isn't she? The question used to be posed abo ...
- Should You List Your Site On An Ad Network's Roster?
Video Insider, Ashkan Karbasfrooshan - Monday, February 13, 2012
You'd almost think that ad networks have two site lists: one ...
- Universal Breaks With Tradition To Announce $40M VOD Revenue From 'Bridesmaids'
Around the Net In Media, Phyllis Fine - Friday, February 10, 2012
Universal Pictures just announced its movie "Bridesmaids" has tracked $40 million throu ...
- Buzz for Super Bowl Spots Died Down in Minutes; What if We Voted via Video BEFORE the Game?
VidBlog, Daisy Whitney - Friday, February 10, 2012
Remember that football game that was played just five days ago? H ...