- NBC Partners With Snapchat To Promote Summer Olympics To Millennials
Mobile Marketing Daily, Gavin O'Malley - Friday, April 29, 2016
Snapchat has scored a partnership with NBC to show highlights from t ...
- Facebook Says It Racked Up 60 Million Users In The Last 3 Months
Around the Net in Real-Time, Tobi Elkin - Thursday, April 28, 2016
Facebook added 60 million more users in the first three months ...
- Gwyneth And Peyton Give Brand Video A Whirl
Video Critique, Larry Dobrow - Thursday, April 28, 2016
Remind me again: Why am I supposed to hate Gwyneth Paltrow? ...
- Carnival Cruise Line Launches 360-Degree Video Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 26, 2016
"The beauty of 360 video allows us to really illustrate the sight ...
- 2016 Presidential Election Shifts From Cookies To Real Voters
Marketing: Politics, Tim Vanderhook - Wednesday, April 27, 2016
The 2016 presidential election season has already proven to be a ga ...
- NEW! Bayer Crop Science Encourages Folks To 'Feed A Bee'
Out to Launch, Amy Corr - Tuesday, April 26, 2016
Ally creates custom new car fragrances. Don't fall into a showhole. Let ...
- The Future Of Video Ads Starts Today!
Publishing Insider, Paolo Gaudiano - Tuesday, April 26, 2016
A few months ago I wrote a post in which I argu ...
- GroupM Report Suggests It Might Be Time To Ditch The Zero In 30-Second Ads
RTBlog, Tobi Elkin - Wednesday, April 27, 2016
GroupM's Interaction 2016 Report, out this week, offers some revealing and high ...
- New Promotion For Young TV Viewers: You Need A Vibe
TV Watch, Wayne Friedman - Tuesday, April 26, 2016
The phrase "If you like this, you may want to try this ...
- CNN Prevails In Video Privacy Battle
Daily Online Examiner, Wendy Davis - Tuesday, April 26, 2016
Siding with CNN, a federal judge has dismissed a potential class-action lawsu ...
- Promote Webinars By Email To Maximize Engagement
Email Marketing Daily, Jess Nelson - Tuesday, April 26, 2016
Webinars are a common B2B marketing strategy, and a new study fr ...
- Broadcast Content Key To OTT Provider Success
Video Insider, Daisy Whitney - Tuesday, April 26, 2016
TV viewers are fond of streaming, and streamers like to watch T ...
- YouTube Still Struggling To Grab TV Ad Dollars
Around the Net in Video, Gavin O'Malley - Monday, April 25, 2016
Despite Google’s best efforts, YouTube is still only grabbing a small fracti ...
- Honda Social Effort Encourages Focus On Driving
Marketing Daily, Tanya Gazdik - Thursday, April 21, 2016
"We also wanted the campaign to be highly visible with Millennials w ...
- The Real Moms Of Organic Valley Kick Ass
Video Critique, Larry Dobrow - Thursday, April 21, 2016
Organic Valley's "Organic Balance: Real Morning Report," opens on three women ...
- OTT Churn Still High
Video Insider, Daisy Whitney - Thursday, April 21, 2016
While the over-the-top industry has enjoyed tremendous growth lately, a new repo ...
- Netflix Shares Plunge On Q2 Prospects Even As Q1 Beats Expectations
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 19, 2016
"Next month, many members - possibly as many as 17 million, accordi ...
- How Video Is Changing Instagram
Mobile Insider, Gavin O'Malley - Tuesday, April 19, 2016
On Instagram, users "like" still pictures a lot more than videos. Selfi ...
- Entertainment, Music Apps Enjoy 'Explosive' Revenue Growth
Mobile Marketing Daily, Gavin O'Malley - Tuesday, April 19, 2016
Entertainment and music apps experienced "explosive" revenue growth in the past yea ...
- VideoBlocks Now Will Offer VR Stock Footage
VidBlog, P.J. Bednarski - Monday, April 18, 2016
For VideoBlocks, the addition of 360-video clips seems significant in two way ...
- Marketers Not Investing Enough In Video
Around the Net In MAD London, Sean Hargrave - Friday, April 15, 2016
Nearly three-quarters of content marketers do not believe brands are investing enou ...
- YuMe Files Definitive Proxy, Sends Letter To Stockholders
Real-Time Daily, Tobi Elkin - Friday, April 15, 2016
Global audience technology firm YuMe filed proxy materials with the Securities a ...
- New Budgets Are Mobilising Content While Programmatic Boosts Display
London Blog, Sean Hargrave - Thursday, April 14, 2016
As traditional channels hold firm, the vast majority of new digital marketi ...
- New-2-U Video Critique Classiq: Trump Magazine Basks In The Humility Of Its Titular Inspiration
Video Critique, Larry Dobrow - Thursday, April 14, 2016
Hi, everybody! For this week's dip into the Video Critique archives, let ...
- NEW! SheaMoisture Hopes To #BreakTheWalls In The Beauty Aisle
Out to Launch, Amy Corr - Tuesday, April 12, 2016
Sweden has its own phone number. Pepsi launches new cola, 1893. Let ...
- How Canadian Cowboys Pass The Time During Winter
Out to Launch, Amy Corr - Wednesday, April 13, 2016
I had never heard of skijoring until I watched this ad f ...
- Is March Madness The New Super Bowl?
Video Insider, Brian Shin - Wednesday, April 13, 2016
TV ad spend on basketball's March Madness is second only to football ...
- Will Google Preferred Step Up Its Upfront Game?
TV Watch, Wayne Friedman - Tuesday, April 12, 2016
Wonder who will step up to the "premium video" category in th ...
- Majority Of Digital Video Ad Spend To Come From Programmatic
Video Insider, Daisy Whitney - Tuesday, April 12, 2016
Programmatic advertising is on track for another year of robust growth ...
- NEW! Competing Auto Brands Inadvertently Power Volvo XC90 T8 On A California Highway
Out to Launch, Amy Corr - Friday, April 8, 2016
Volvo launched a unique campaign for its XC90 T8 gas and electr ...