- Wanna Be Viewable, Or Seen? Digital Marketing's New Conundrum
London Blog, Sean Hargrave - Friday, September 30, 2016
Ticking the box of viewability means ads appear in small units ...
- Faster Loads Impact Viewability, Trade Groups Shore Up Standards
Mobile Marketing Daily, Gavin O'Malley - Thursday, September 29, 2016
Beyond simply improving the ad experiences for consumers, faster load times dramatical ...
- Tapad Launches Cross-Device Optimization Metric
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Tapad, a provider of cross-device marketing technology, announced a new metric f ...
- VideoAmp Ensures At Least 80% Viewability Rates
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
VideoAmp, a viewability measurement and video optimization platform, announced on Monday th ...
- Programmatic's Evolution: Where Are We Now, Where Are We Going?
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
At an Advertising Week panel on the evolution of programmatic media, indust ...
- Time Emerging As Industry Metric: Big Question Is How Long It Will Take
MediaDailyNews, Joe Mandese - Thursday, September 22, 2016
Now that the ad industry has come to a consensus that t ...
- IAS Secures More Accreditations From Media Rating Council
Real-Time Daily, Philip Rosenstein - Thursday, September 22, 2016
Integral Ad Science (IAS) announced on Thursday that the Media Rating Counc ...
- ISBA Launches New Programmatic Guide Amid Transparency Concerns
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
ISBA has launched a new guide to programmatic advertising in response ...
- Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?
London Blog, Sean Hargrave - Wednesday, September 21, 2016
ISBA is helping advertisers to gain a better understanding of programmatic, b ...
- Bidtellect Adds Native Video Suite To Video Offering
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Native ad platform Bidtellect announced an expansion of its native video sui ...
- 33Across Launches Viewability Product
Real-Time Daily, Philip Rosenstein - Tuesday, September 13, 2016
Publisher monetization platform 33Across launched Real Display Pro on Tuesday in ...
- Did Viewability Just Kill The Romance Between Ad Tech And Digital Marketing?
London Blog, Sean Hargrave - Monday, September 12, 2016
Digital marketers are raising question marks against ad tech. They're loving programmati ...
- Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
Mobile Marketing Daily, Laurie Sullivan - Friday, September 9, 2016
The average load time for mobile sites is 19 seconds when runni ...
- Second Screens, Other Viewers Distract From TV Ads, Impact Viewability
Television News Daily, Wayne Friedman - Friday, September 9, 2016
More distractions -- from second-screen devices and/or other people in a ro ...
- Media Metrics Publishers Can't Do Without
Online Video Daily, Jeremy Ostermiller - Thursday, September 8, 2016
Advertiser-side companies have better tools to understand video inventory than publishers d ...
- The Ad Industry's Focus On Fraud Has Intensified
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
An April 2016 survey from MyersBizNet shows that click fraud and b ...
- NBC Strong Summer Programming Posts Top Viewing Results
Television News Daily, Wayne Friedman - Friday, September 2, 2016
With just three weeks to go before the official start of t ...
- What's Half An Ad Worth? Pre-Bid Viewability Solutions Help Marketers Find Out
Real-Time Daily, Merrily McGugan - Thursday, September 1, 2016
Non-viewable ads are unacceptable. That's why the Interactive Ad Bureau UK pla ...