- Positive Growth: Paid Search, Market Spend Up
Online Media Daily, Laurie Sullivan - Thursday, October 11, 2012
A flurry of paid-search reports surfaced Thursday as if trumpeting the unwrappi ...
- Covario Releases Q3 2012 Spend, CPC Analysis
SearchBlog, Laurie Sullivan - Thursday, October 11, 2012
The cost per click for paid-search ads in Q3 2012 widely fluctuat ...
- Japan Becoming New Growth Market For Search Marketers
Online Media Daily, Laurie Sullivan - Wednesday, October 3, 2012
Search platform companies continue to step up an entrance into Japan ...
- Yahoo, Media.net Team On Contextual Ads
Online Media Daily, Mark Walsh - Thursday, September 27, 2012
Yahoo is getting back into the business, serving contextual ads on third-par ...
- Yahoo Names New CFO
Raw, Mark Walsh - Tuesday, September 25, 2012
Yahoo on Tuesday
announced Ken Goldman as its new chief financi ...
- Yahoo To Outline Search, Ad Strategies
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 24, 2012
On Tuesday, Yahoo is expected to detail plans to improve its troubl ...
- Yahoo Closes $7.6B Deal With Alibaba
Raw, Mark Walsh - Tuesday, September 18, 2012
Yahoo on Tuesday
announced closing the sale of half its 4 ...
- Yahoo Close To Alibaba Divestment
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 12, 2012
Will billions of dollars on the table, Yahoo is reportedly close ...
- Microsoft Rebrands adCenter, Yahoo Search Alliance
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 11, 2012
Microsoft Advertising on Monday rebranded the Search Alliance to the Yahoo Bi ...
- Yahoo: We're Staying In Ad Tech
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 6, 2012
Under the stewardship of Marissa Mayer, Yahoo has no plans to ex ...
- Yahoo Names New HR Head
Raw, Mark Walsh - Wednesday, September 5, 2012
In its latest key
appointment under new CEO Marissa Mayer, Yah ...
- Yahoo Names Savitt as New CMO
Raw, Mark Walsh - Monday, August 27, 2012
Yahoo on Monday announced hiring veteran marketing executive Kathy Savitt as i ...
- Yahoo Kicks Off Fantasy Football 2012
Raw, Mark Walsh - Wednesday, August 22, 2012
Yahoo
unveiled the 2012 version of its fantasy football game Wednesd ...
- Ex-Yahoo Exec Grabowski Named Nanigans COO
Raw, Mark Walsh - Tuesday, August 21, 2012
Former Yahoo executive Marc Grabowski has joined social media marketing firm Naniga ...
- Mayer Looking to Recruit Twitter Exec
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Friday, August 10, 2012
Just because Marissa Mayer has products on the brain, doesn’t mean s ...
- Yahoo's Olympics Coverage Draws 2B Page Views
Online Media Daily, Mark Walsh - Thursday, August 9, 2012
Yahoo has struck gold again at the Olympics. The Web giant sa ...
- Mayer Puts Yahoo Products First
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 9, 2012
As was widely expected, Marissa Mayer plans to put products first duri ...
- Yahoo's Olympics Coverage Draws 2B Page Views
Raw, Mark Walsh - Thursday, August 9, 2012
Yahoo has struck gold again at the Olympics. The Web giant sa ...
- African-American Demos Express Ethnic Identity Differently
Online Media Daily, Gavin O'Malley - Monday, August 6, 2012
When marketing to African-Americans, is it becoming less important to emphasize ethn ...
- Yahoo Loses Another Ad Exec
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 6, 2012
Another day, another Yahoo exec is heading for the door following Maris ...
- Foursquare Hires Yahoo Sales Veteran
Raw, Mark Walsh - Monday, August 6, 2012
To help ramp up efforts to monetize its location-based service, Foursquare h ...
- Additional Execs Exit Yahoo
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 3, 2012
Following Ross Levinsohn’s lead, other top-level executives are ready to put Yah ...
- Yahoo's IntoNow 3.0 Syncs With TV
MediaDailyNews, David Goetzl - Tuesday, July 31, 2012
Yahoo is making a bid to be a pacesetter in media companie ...
- Levinsohn Exits Yahoo
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, July 31, 2012
As many predicted, longtime Yahoo exec Ross Levinsohn is leaving the compa ...
- Yahoo Debuts IntoNow 3.0
Raw, Mark Walsh - Tuesday, July 31, 2012
In the
latest version of its IntoNow social TV app, Yah ...
- Customers Are Talking; Search Engines, Listening
SearchBlog, Laurie Sullivan - Tuesday, July 31, 2012
Absolute power corrupts absolutely. Our ability to post content on the W ...
- Mayer Changes Yahoo Culture
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, July 30, 2012
Just two weeks into the reign of Marissa Mayer, Web watchers a ...
- Seinfeld, Hanks, King Tackle Web Video In Different Ways, Face Similar Challenges
Online Video Daily, Ross Fadner - Monday, July 30, 2012
Three of America's most recognizable entertainers -- Jerry Seinfeld, Tom Hanks a ...
- Yahoo, IPG Mediabrands Team Up
Raw, Mark Walsh - Monday, July 30, 2012
Yahoo has formed a year-long strategic partnership with IPG Mediabrands that wi ...
- Snubbed Levinsohn Exits Yahoo
Raw, Mark Walsh - Monday, July 30, 2012
Passed over as permanent CEO at Yahoo, former interim chief Ross Levinso ...