PR News Measurement Conference

• 1331 Pennsylvania Avenue NW, Washington District Of Columbia
• April 18, 2012
  Start Time: 8:00 AM
• http://www.prnewsonline.com/conferences/measurement_conf2012.html

Providing solid, meaningful results of all PR initiatives has never been more critical for communicators—in this era of tight budgets, all activity must have a clear connection to organizational goals and the bottom line. Join PR News at the PR Measurement Conference on April 18 in Washington, D.C., where top measurement experts will show you how to effectively capture the full impact of your PR efforts. This unique day focused on measuring the impact of your work comes just once a year—it's a day of learning that you cannot afford to miss. The one-day PR Measurement Conference is packed with practical lessons in measurement—from measuring traditional media relations efforts and social media to linking PR efforts to business objectives and measuring effectiveness of employee communications. You will also learn how to measure the effect of a crisis on your brand's reputation, which measurement tools to pack into your toolbox and identify and monitor the influencers in your market. The PR News PR Measurement Conference brings together top measurement experts—from agencies, corporations and nonprofits—to share practical advice and innovative strategies and tactics to help you prove the value of PR to senior management. The interactive setting is designed to allow ample time to ask questions during panels. And, as a bonus, we'll provide an Executive Summary covering the key points of each session to all attendees following the event. Join us for an information-packed day of learning, discovering and networking. Space is limited, so register yourself and your team today. Please register here: http://www.prnewsonline.com/conferences/measurement_conf2012.html

Contact: Saun Sayamongkhun Access Intelligence, LLC , 3013541694, saun@accessintel.com