23 events found in Event Type Seminar/Workshop

  • January 26
    • New York New York
      Jan. 26, 2015

      Digital Innovation Lab: Organizing for Marketing in a Digital Age

      Seminar/Workshop
      Tags: Marketing

      New consumer touch points, solutions, brand experiences, and redefined categories are exploding in the digital age, prompting marketers to develop new strategies and ways of working. Organizations have to be agile to capture opportunities in real time – but most marketing organizations continue to operate by standards set in the 1950’s. Outdated organization charts fuel departmental and divisional silo-ism, where collaboration and integration remains too limited. Indeed, digital’s transformational impact on the way brands and consumers interact is broadly recognized – but how should you practically adapt your marketing structure, teams, processes, and tools? Read more

      http://www.ana.net/training/show/id/DLAB-JAN15
  • February 10
    • New York New York
      Feb. 10, 2015

      Google mLab: Transforming Your Mobile Marketing Customer Experience

      Seminar/Workshop
      Tags: Marketing

      In this mobile innovation lab, senior marketers will build innovative mobile experiences for their customers, learn best practices for more relevant advertising and integrate measurement approaches to be able to quantify the full value of mobile across the path-to-purchase.  This lab delivers a hands-on learning opportunity to share and learn from the latest results of new approaches to mobile marketing from leading marketers, and provides a testing ground to build experiments with new innovative marketing ideas to develop the mobile marketing capability of your company’s organization. Read more

      http://www.ana.net/training/show/id/MLAB-FEB15
  • February 24
    • New York New York
      Feb. 24, 2015

      Media Strategy

      Seminar/Workshop
      Tags: Marketing

      Marketers are experiencing an increasingly fragmented consumer media landscape compounded by an expanding universe of media vendors, solutions, platforms, measurement systems and agency support models.  Whether you define what is happening in media as rapid evolution or revolution, today’s marketer faces both challenges and opportunities unimaginable not so long ago.  Marketers are not expected to have the breath and depth of media knowledge that subject matter experts possess, but they are expected to guide and ensure that all decisions made as it relates to media are optimal. This course is designed to elevate a marketer’s comprehension and understanding of media in a manner that if appropriately applied to your brand or service will become part of your “Marketing DNA” long after today’s hottest media headlines and trends have been replaced by others. Read more

      http://www.ana.net/training/show/id/MS-FEB15
  • February 27
    • New Orleans Louisiana
      Feb. 27, 2015

      Financial Fluency for Marketers

      Seminar/Workshop
      Tags: Marketing

      Learn the financial information needed to help predict and run powerful marketing programs. This one day program is designed to help all marketing managers evaluate and predict the financial consequences of their decisions so that they can present powerful marketing and financial arguments for their marketing plans. You can expect an information rich program with critical financial takeaways.

      Lectures, discussions, short case-studies, and hands-on examples are used throughout the day to make the financial concepts clear and to show how to apply them in real-life marketing situations.

      Read more

      AMA.org/financial
  • March 03
    • Washington District Of Columbia
      March 3, 2015 - March 4, 2015

      Essentials of B2B Marketing

      Seminar/Workshop
      Tags: Marketing

      AMA’s Essentials in B2B Marketing provides insights into the B2B marketing realm, what it is, and its functions – both short term and long term strategies and tactics for improving your performance. Walking through strategy, planning, research, marketing communications, selling, lead generation and conversion, and measurement, this inter-active participatory session is designed so attendees can answer this key question: “How do I support the sales department to achieve its sales goals?”

      Read more

      AMA.org/essb2b
  • March 05
    • New York New York
      March 5, 2015

      Content Marketing

      Seminar/Workshop
      Tags: Marketing

      In this era of the “always on” consumer, accessing multiple kinds of content across multiple devices every day, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires a shift from campaigns to always-on content marketing, requiring new competencies, organization, education and activation techniques to keep your brand front and center and in the conversation. Campaign, social and website content around your brand value quickly becomes irrelevant if it’s not created, curated, refreshed and sharable on a real-time basis. How do you organize and activate always-on content beyond just social listening and posting? How should you measure success? Does shareability really effect ROI? Read more

      http://www.ana.net/training/show/id/CM-MAR15
  • March 12
  • March 24
    • New York New York
      March 24, 2015

      Elevating Your Creative

      Seminar/Workshop
      Tags: Marketing

      This course will help you get powerful creative work that builds your sales overnight and your brand over time. Led by a seasoned agency creative director, this seminar guides you through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. You’ll also learn guidelines for making all your communications more effective, whether you are dealing with a 30-second television commercial or a tweet.

      Read more

      http://www.ana.net/training/show/id/EC-MAR15
    • New York New York
      March 24, 2015

      Integrated Marketing Communications

      Seminar/Workshop
      Tags: Marketing

      Integrated Marketing Communications (IMC) is a hot term in marketing right now- but if you ask 5 different marketers to define IMC you’ll likely get 5 very different answers.  In fact, IMC has been around for many years and has evolved from the “one sight one sound” approach to a complex business strategy based in metrics that ultimately drive ROI.  This is designed to help you arrive at the best definition that works for your company. You’ll learn about some of the challenges with regards to implementing IMC ranging from internal communications, functional silos and misconceptions about what it means to be customer centric, so that you can determine the appropriate action plan to proactively address these issues as they arise within your organization. 

      Read more

      http://www.ana.net/training/show/id/IMC-MAR15
  • April 14
    • Google Location TBD California
      April 14, 2015

      Google mLab: Transforming Your Mobile Marketing Customer Experience

      Seminar/Workshop
      Tags: Marketing

      In this mobile innovation lab, senior marketers will build innovative mobile experiences for their customers, learn best practices for more relevant advertising and integrate measurement approaches to be able to quantify the full value of mobile across the path-to-purchase.  This lab delivers a hands-on learning opportunity to share and learn from the latest results of new approaches to mobile marketing from leading marketers, and provides a testing ground to build experiments with new innovative marketing ideas to develop the mobile marketing capability of your company’s organization. Read more

      http://www.ana.net/training/show/id/MLAB-APR15
  • April 20
    • New York New York
      April 20, 2015

      How To Optimize Your Agency Partner Relationships

      Seminar/Workshop
      Tags: Marketing

      This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts. Read more

      http://www.ana.net/training/show/id/AG-APR15
  • April 21
    • New York New York
      April 21, 2015

      The Art and Science of Brand Building

      Seminar/Workshop
      Tags: Marketing

      This workshop will introduce you to a five-step process for effective brand building. The rationale behind each step will be explained. Numerous recent examples regarding how each step in the process has been applied by successful brands will be provided. You will work with colleagues on a case study to acquire hands-on experience applying each of the concepts you are learning. You will explore issues that arise after a brand has been successfully developed and launched. These include measuring success, determining brand architecture, and developing brand extensions. For each of these issues, you will learn concepts and techniques used by successful brands. You will again have the opportunity to apply what you learn working on case studies with your colleagues.

      Read more

      http://www.ana.net/training/show/id/BB-APR15
  • May 04
  • May 13
    • New York New York
      May 13, 2015

      Effective Email Marketing

      Seminar/Workshop
      Tags: Marketing

      This course teaches winning email marketing strategies applicable immediately to acquiring and retaining more valuable customers.  Join us as we delve deeply into everything from email lists and databases to creative and testing while demonstrating new approaches to content and messaging that will get you noticed in a crowded marketplace. Read more

      http://www.ana.net/training/show/id/EEM-MAY15
  • June 16
    • New York New York
      June 16, 2015

      Marketing To The New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

      Read more

      http://www.ana.net/training/show/id/MM-JUN15
  • July 14
    • Chicago Illinois
      July 14, 2015

      Google mLab: Transforming Your Mobile Marketing Customer Experience

      Seminar/Workshop
      Tags: Marketing

      In this mobile innovation lab, senior marketers will build innovative mobile experiences for their customers, learn best practices for more relevant advertising and integrate measurement approaches to be able to quantify the full value of mobile across the path-to-purchase.  This lab delivers a hands-on learning opportunity to share and learn from the latest results of new approaches to mobile marketing from leading marketers, and provides a testing ground to build experiments with new innovative marketing ideas to develop the mobile marketing capability of your company’s organization. Read more

      http://www.ana.net/training/show/id/MLAB-JUL15
  • September 17
    • New York New York
      Sept. 17, 2015

      Content Marketing

      Seminar/Workshop
      Tags: Marketing

      In this era of the “always on” consumer, accessing multiple kinds of content across multiple devices every day, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires a shift from campaigns to always-on content marketing, requiring new competencies, organization, education and activation techniques to keep your brand front and center and in the conversation. Campaign, social and website content around your brand value quickly becomes irrelevant if it’s not created, curated, refreshed and sharable on a real-time basis. How do you organize and activate always-on content beyond just social listening and posting? How should you measure success? Does shareability really effect ROI? Read more

      http://www.ana.net/training/show/id/CM-SEP15
  • October 05
    • New York New York
      Oct. 5, 2015

      How To Optimize Your Agency Partner Relationships

      Seminar/Workshop
      Tags: Marketing

      This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts. Read more

      http://www.ana.net/training/show/id/AG-OCT15
  • October 20
    • New York New York
      Oct. 20, 2015

      Google mLab: Transforming Your Mobile Marketing Customer Experience

      Seminar/Workshop
      Tags: Marketing

      In this mobile innovation lab, senior marketers will build innovative mobile experiences for their customers, learn best practices for more relevant advertising and integrate measurement approaches to be able to quantify the full value of mobile across the path-to-purchase.  This lab delivers a hands-on learning opportunity to share and learn from the latest results of new approaches to mobile marketing from leading marketers, and provides a testing ground to build experiments with new innovative marketing ideas to develop the mobile marketing capability of your company’s organization. Read more

      http://www.ana.net/training/show/id/MLAB-OCT15
  • November 05
    • New York New York
      Nov. 5, 2015

      From Insights to Great Messaging

      Seminar/Workshop
      Tags: Marketing

      This program focuses on key Client responsibilities that ensure optimal insight-driven creative output. Moreover, it addresses Insights’ impact across the entire Marketing Mix and product – service Innovation. Course content has been developed through extensive work with major Advertising Agencies and advertisers, across multiple industries. Importantly, the course has been developed considering Global Marketing Community. Thus, concepts-tools presented are equally applicable regardless of region/industry, public/private sector, profit/non-profit. Read more

      http://www.ana.net/training/show/id/GM-NOV15
  • November 16
    • New York New York
      Nov. 16, 2015

      Elevating Your Creative

      Seminar/Workshop
      Tags: Marketing

      This course will help you get powerful creative work that builds your sales overnight and your brand over time. Led by a seasoned agency creative director, this seminar guides you through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. You’ll also learn guidelines for making all your communications more effective, whether you are dealing with a 30-second television commercial or a tweet.

      Read more

      http://www.ana.net/training/show/id/EC-NOV15
  • November 17
    • New York New York
      Nov. 17, 2015

      Media Strategy

      Seminar/Workshop
      Tags: Marketing

      Marketers are experiencing an increasingly fragmented consumer media landscape compounded by an expanding universe of media vendors, solutions, platforms, measurement systems and agency support models.  Whether you define what is happening in media as rapid evolution or revolution, today’s marketer faces both challenges and opportunities unimaginable not so long ago.  Marketers are not expected to have the breath and depth of media knowledge that subject matter experts possess, but they are expected to guide and ensure that all decisions made as it relates to media are optimal. How does a marketing executive pulled in so many directions focus their finite time available for media in a manner that channels their agencies energy on the most important tasks which drive the most meaningful value to their brand or service?  This course is designed to elevate a marketer’s comprehension and understanding of media in a manner that if appropriately applied to your brand or service will become part of your “Marketing DNA” long after today’s hottest media headlines and trends have been replaced by others. Read more

      http://www.ana.net/training/show/id/MS-NOV15
  • December 09
    • New York New York
      Dec. 9, 2015

      Marketing To The New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

      Read more

      http://www.ana.net/training/show/id/MM-DEC15
Create an Event
Use the filters below to refine your search
View All Events
★ Featured Event
By Dates
By Location
All regions
International
Possession
By Tag
Advertising
Branded Content
Branded Entertainment
Marketing
Media Buying/Selling
Media Planning
By Event Type
All types
Conference/Events
Seminar/Workshop
Awards/Nomination