23 events found in Event Type Seminar/Workshop

  • October 23
    • Chicago Illinois
      Oct. 23, 2014 - Oct. 24, 2014

      AMA Storytelling Techniques for the Business Presenter 2014

      Seminar/Workshop
      Tags: Marketing

      In this workshop, you will learn how to distill the building blocks that form “the story,” and how to communicate your messages in a truly creative way. This will be a highly interactive session in which full participation, on both the individual and group levels, are critical to success.  Participants should bring in one or two examples of recent presentations they’ve made, sufficiently sanitized, that they can share with the group.
      Read more

      www.ama.org/storytech
    • Chicago Illinois
      Oct. 23, 2014 - Oct. 24, 2014

      Paragon Media - Media Planning and Buying Seminar

      Seminar/Workshop
      Tags: Advertising Media Buying/Selling Media Planning

      This 4-module program (each a half-day, for which you can sign up individually) for advertisers, ad agencies, media sales reps and media agencies is designed to teach the fundamentals of the media planning and buying process.  Basic terms and concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message.  Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected and purchased.

      Read more

      http://www.paragonmedia.com/media-planning-buying-public-s/
  • October 27
    • San Francisco California
      Oct. 27, 2014 - Oct. 28, 2014

      AMA Direct Marketing

      Seminar/Workshop
      Tags: Marketing

      This program will employ a systematic approach to Direct Marketing that incorporates the collective wisdom and best practices of successful marketers. Participants will take away the Direct Marketing knowledge and practical tools that they need to improve the marketing performance of their organizations.

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      www.ama.org/direct
  • October 30
    • Chicago Illinois
      Oct. 30, 2014

      AMA Online Digital Video 2014

      Seminar/Workshop
      Tags: Marketing

      As a modern marketer, you need to understand how to use video strategically, whether in launching digital-only campaigns to reach your audience and/or to support and extend the ROI of your TV media plans.  There is a growing roster of shiny, new digital video marketing tools available to you.  This one-day training event will help you choose the right tool for the right job, understand the science of video sharing, and use data and analytics to maximize earned media and best promote your branded content and navigate the ever-increasingly fragmented online video ecosystem.

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      www.ama.org/tsvideo
  • November 06
    • San Francisco California
      Nov. 6, 2014 - Nov. 7, 2014

      2014 AMA Integrated Marketing Communications

      Seminar/Workshop
      Tags: Marketing

      Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals that contribute to the core business objectives of the company such as generating revenue, margin growth and return on marketing investment. When you’re trying to make an impact in the market, don’t forget the impact communications has on your internal sales team and employee base. Communications around a campaign should create the “single source of truth” that summarizes the objectives, strategies, tactical overview and assumptions to drive an integrated marketing communications approach internally and with partners.

      Read more

      AMA.org/IMC
  • November 12
    • New York New York
      Nov. 12, 2014

      Optimizing Your Ad Production Spend: An Integrated Approach

      Seminar/Workshop
      Tags: Marketing

      You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions.  With a focus on integrating broadcast, print, and digital, this seminar will provide the tools and resources for effective and efficient productions.

      In addition to learning the flow of content creation across all media channels, we’ll also review the responsibilities for each role in the integrated production process.  

      Read more

      http://www.ana.net/training/show/id/AP-NOV14
    • San Francisco California
      Nov. 12, 2014

      Mirren/4A's: Saving the Business When You're the Incumbent

      Seminar/Workshop
      Tags: Advertising Marketing

      A standard new business pitch is tough, but it doesn't compare to when one of your existing clients calls a review. It can shake the agency's confidence and consume a tremendous amount of resources - only to remain revenue-neutral if you win.

      And we all know the truth, most incumbents lose.

      In this Workshop, Brent Hodgins will reveal a set of radical strategies you must deploy to have any hope of saving the business.

      Read more

      https://mirren.com/fall-workshops
  • November 13
    • Chicago Illinois
      Nov. 13, 2014 - Nov. 14, 2014

      2014 AMA Advanced Social Media

      Seminar/Workshop
      Tags: Marketing

      This session will help you turn your followers into fans, your fans into advocates, and your advocates into influencers and purchasers who are not just engaging online, but energizing your bottom line. You’ll learn advanced strategies and tactics for reaching influencers and building a long-lasting online community using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your employees for organization-wide social media engagement. Finally, you’ll build a multichannel social media campaign and social media metrics dashboard, and engage in case-based problem solving with a group of marketing peers who also are keen to take their social media programs to a new level.

      Read more

      AMA.org/AdvSocialMedia
    • New York New York
      Nov. 13, 2014

      Customer Experience Design

      Seminar/Workshop
      Tags: Marketing

      In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes from what you do. Customer experience (CX) is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line simultaneously. This engaging and interactive workshop will offer practical advice, tools, and tips on how you can introduce signature elements to your customer experience that drive differentiation, increase retention and generate valuable word of mouth.

      Read more

      http://www.ana.net/training/show/id/CED-NOV14
    • El Segundo California
      Nov. 13, 2014

      Mirren/4A's: Pitch Strategy for the Team: Proven Strategies to Increase Your New Business Win Rate

      Seminar/Workshop
      Tags: Advertising Marketing

      Take this workshop and you will immediately begin making your competitive pitch engagements more disciplined, strategic and engaging. From pitch discovery to capabilities sessions to final pitch presentations, learn the contrarian strategies that will separate you from the pack and hook prospects in unexpected ways. Join Brent Hodgins of Mirren Business Development as he reveals new best practices that address each stage of the competitive review process. From beginning to end, learn an innovative approach that will consistently increase your odds of converting the business.

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      https://mirren.com/fall-workshops
  • November 18
    • New York New York
      Nov. 18, 2014

      Content Marketing

      Seminar/Workshop
      Tags: Marketing

      In this era of the “always on” consumer, accessing multiple kinds of content across multiple devices every day, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires a shift from campaigns to always-on content marketing, requiring new competencies, organization, education and activation techniques to keep your brand front and center and in the conversation. Campaign, social and website content around your brand value quickly becomes irrelevant if it’s not created, curated, refreshed and sharable on a real-time basis. How do you organize and activate always-on content beyond just social listening and posting? How should you measure success? Does shareability really effect ROI?

      Read more

      http://www.ana.net/training/show/id/CM-NOV14
  • November 19
    • New York New York
      Nov. 19, 2014

      Mirren/4A's: A Systematic Approach to Organic Growth for Account Management

      Seminar/Workshop
      Tags: Advertising Marketing

      There is no faster opportunity to generate new revenue than through your current clients: you have a relationship and the door is open.

      On November 19th, join Brent Hodgins of Mirren Business Development as he provides an approach that will teach your account teams how to mine for more business from current clients. In fact, this one-day workshop will provide your teams with the tools and systems necessary to identify and attack growth opportunities – efficiently and consistently.

      Read more

      https://mirren.com/fall-workshops
  • December 03
    • New York New York
      Dec. 3, 2014

      Digital Leadership Masterclass

      Seminar/Workshop
      Tags: Marketing

      Consumers behave differently than they did five years ago. Traditional business discipline still applies, but the moving parts are evolving at breakneck speed, and the stability of 20th Century marketing is now ancient history.  If you learned your business skills before 2007 then you want to update your approach.   

      This two-­‐day interactive workshop empowers organizational leaders to understand the impact of digital on business and unlock the potential of digital within teams.   

      Read more

      http://www.ana.net/training/show/id/DL-DEC14
  • December 04
    • Chicago Illinois
      Dec. 4, 2014 - Dec. 5, 2014

      AMA 2014 Content Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.


      Read more

      ama.org/content2
  • December 08
    • San Francisco California
      Dec. 8, 2014

      AMA 2014 Web and Digital Analytics

      Seminar/Workshop
      Tags: Marketing

      This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization. Read more

      ama.org/web2
  • December 10
    • New York New York
      Dec. 10, 2014

      Elevating Your Creative

      Seminar/Workshop
      Tags: Marketing

      This course will help you get powerful creative work that builds your sales overnight and your brand over time. Led by a seasoned agency creative director, this seminar guides you through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. You’ll also learn guidelines for making all your communications more effective, whether you are dealing with a 30-second television commercial or a tweet.

      This engaging, interactive workshop is packed with individual and team exercises, creative examples and case histories. You will also have lots of opportunities to evaluate creative work and hone your feedback technique.

      Throughout the session, you will discover what inspires and motivates creative people and what turns them off. Quite simply, this course will help you to inspire great creative work and be a better client.

      http://www.ana.net/training/show/id/EC-DEC14

      Read more

      http://www.ana.net/training/show/id/EC-DEC14
  • December 11
    • New York New York
      Dec. 11, 2014

      Interactive Advertising & Digital Media Training

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Level I Course: Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying Interactive Media: 

      This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.

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      www.laredogroupseminars.com
    • Chicago Illinois
      Dec. 11, 2014 - Dec. 12, 2014

      2014 AMA Aligning Sales with Marketing

      Seminar/Workshop
      Tags: Marketing

      When a firm’s revenues are falling short of their projections, the sales team is often told to do whatever it takes to bring home the business. This marching order can compromise important elements of the long-term customer relationship and negate strategies toward which marketing has invested considerable resources. As a result, instead of driving the overall customer experience marketing becomes merely an afterthought—and even the best strategies can be rendered obsolete in pursuit of the next sale. This is unacceptable. Read more

      AMA.org/SalesAlign
    • New York New York
      Dec. 11, 2014

      Marketing To The New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

      Read more

      http://www.ana.net/training/show/id/MM-DEC14
  • December 12
  • January 22
  • January 23
  • March 12
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