28 events found in Event Type Seminar/Workshop

  • Sep
    08
    • Birmingham Alabama
      Sept. 8, 2014 - Sept. 11, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
  • Sep
    09
    • Chicago Illinois
      Sept. 9, 2014 - Sept. 10, 2014

      Measuring Marketing ROI 2014

      Seminar/Workshop
      Tags: Marketing

      This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

      Read more

      AMA.org/TSMarketingROI
    • New York New York
      Sept. 9, 2014

      The Art and Science of Brand Building

      Seminar/Workshop
      Tags: Advertising Branded Content Branded Entertainment Marketing

      This workshop is devoted to how branding, properly planned, developed and implemented, can contribute to both a sustainable corporate advantage and an increase in shareholder value. Participants will delve into the fundamental techniques and building blocks that create a powerful and profitable brand. You will learn a process for effective brand building, the rationale behind each step and why each step in the process is crucially important. The course will also explore issues that arise after a brand has been successfully developed and launched, include measuring success, determining brand architecture, developing brand extensions and globalizing a brand. Participants will gain practical experience by working on a relevant case history with their classmates. Read more

      http://www.ana.net/training/show/id/BBE-SEPT14
  • Sep
    11
    • Marina del Rey California
      Sept. 11, 2014 - Sept. 12, 2014

      AMA 2014 Content Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.

      Read more

      AMA.org/Content
  • Sep
    15
    • Dallas Texas
      Sept. 15, 2014 - Sept. 18, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
  • Sep
    16
    • Boston Massachusetts
      Sept. 16, 2014

      Trend Led Innovation

      Seminar/Workshop
      Tags: Advertising Branded Content Marketing

      Trends are a great source of inspiration when you apply them to launch successful new products and services. Trendwatching.com is the world’s leading trend firm that scans the globe for promising consumer insights and related hands-on ideas for your specific business. Backed by their proprietary Trends Framework, Trendwatching.com's Lead Innovation Architect, Delia Dumitrescu will guide you through the process to help move your business or your clients forward. This three-part workshop will highlight the trends with examples and take you through the tools that help you tap in to the insights do develop profitable products and services.

      Read more

      www.rebrand.com/iq
    • New York New York
      Sept. 16, 2014

      Marketing Plan in a Day

      Seminar/Workshop
      Tags: Marketing

      When it comes to building a marketing plan, what is “Best Practices”? What do other companies do to get the results they want and how do they address the needs of all the different constituencies within the organization? What are the six key points every marketing plan should cover?  Regardless of whether you’re selling a product, a service, business to business or business to consumer, we can show you how to get there. Read more

      http://www.ana.net/training/show/id/DMP-OCT14
  • Sep
    17
    • Boston Massachusetts
      Sept. 17, 2014 - Sept. 18, 2014

      ZAG: Master Class Intensive: Led by Marty Neumeier

      Seminar/Workshop
      Tags: Advertising Marketing

      In this workshop intensive, Author and Brand Transformation Strategist Marty Neumeier will guide attendees through actionable steps (not business speak) to quickly apply with exercises and critique sessions.  Participants will have maximum access to Marty’s expertise and learn from his deep thinking on radical differentiation and transformations shared in his five books, including groundbreaking ZAG named one of the "Top 100 Business Books of All Time." This workshop intensive will teach attendees how to create their own "brand matrix," a radical strategy for delivering disruptive, differentiated brand experiences desired by communities, customers, clients, and employees.

       

      Read more

      www.rebrand.com/iq
  • Sep
    22
    • Philadelphia Pennsylvania
      Sept. 22, 2014

      AMA 2014 Web and Digital Analytics

      Seminar/Workshop
      Tags: Marketing

      This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization.

      Read more

      AMA.org/Web
  • Sep
    23
    • Plano Texas
      Sept. 23, 2014

      Marketing to the New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent. Read more

      http://www.ana.net/training/show/id/MM-SEP14
  • Sep
    24
    • New York New York
      Sept. 24, 2014 - Sept. 24, 2014

      Milton Glaser on Art, Design, Love & Sex

      Seminar/Workshop ★ Featured
      Tags: Advertising Marketing

      Please join us as graphic design legend, Milton Glaser, speaks on all of our favorite topics, Art, Design, Love & Sex, in what will surely be a memorable and thought provoking evening.

      Milton Glaser revolutionized the fields of art and design through decades of iconic work including the “I Love New York” logo (and after September 11th, was transformed into I Love NY More Than Ever), the DC Comics “DC bullet” logo, the famous Bob Dylan album cover and the recent MadMen poster. He co-founded New York Magazine, which became the prototype for city magazines and service journalism across the country.



      Milton Glaser (b.1929) is among the most celebrated graphic designers in the United States. He has had the distinction of one-man-shows at the Museum of Modern Art and the Georges Pompidou Center. In 2004 he was selected for the lifetime achievement award of the Cooper Hewitt National Design Museum. As a Fulbright scholar, Glaser studied with the painter, Giorgio Morandi in Bologna, and is an articulate spokesman for the ethical practice of design. He opened Milton Glaser, Inc. in 1974, and continues to produce an astounding amount of work in many fields of design to this day.  




      Free and open to the public.  
      RSVP required at artandtech@thenationalartsclub.org



      Equipment support and consideration provided by Adorama

      Read more

    • New York New York
      Sept. 24, 2014 - Sept. 25, 2014

      Masters of Media Selling Sales Training

      Seminar/Workshop
      Tags: Media Buying/Selling

      This two-day advertising sales course is for new or experienced advertising sales people who want to improve their sales results with proven techniques for sellinig major accounts in any media; internet-mobile-digital sales; print sales for magazines and newspapers, television/cable/video sales, outdoor and transit, event sponsorships and radio.

           How to get more high-level appointments.
           How to persuade more effectively.
           How to probe more for opportunities.
           How to handle objections.
           How to close more business.

      To learn more about seminar leader and advertising sales guru Daniel Ambrose. Read more

      http://www.mediapost.com/mastersofmediaselling/
    • New York New York
      Sept. 24, 2014

      Big Data for Marketers

      Seminar/Workshop
      Tags: Marketing

      This workshop, designed for marketing leaders with broad responsibilities for driving growth, focuses on practical applications of big data. We go beyond the hype to look at actual case studies of how big data is being captured, created, analyzed and applied in areas such as product development, customer experience enhancement, new customer acquisition, channel management and the creation of new business models. It’s a terrific way to improve your understanding of big data and ways it can be most relevant to your business. Read more

      http://www.ana.net/training/show/id/BD-SEP14
  • Sep
    29
    • Chicago Illinois
      Sept. 29, 2014 - Sept. 30, 2014

      AMA 2014 Rethinking the Customer Experience

      Seminar/Workshop
      Tags: Marketing

      This program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction, retention, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path, measure your progress and increase your team’s marketing performance.

      Read more

      AMA.org/Experience
  • Oct
    06
    • Chicago Illinois
      Oct. 6, 2014 - Oct. 7, 2014

      AMA Digital Marketing 2014

      Seminar/Workshop
      Tags: Marketing

      This two-day program will take you through the core disciplines of digital marketing from digital display to social media with specific emphasis on digital and web analytics.  You will also learn what’s needed to build a digital marketing team and map out your long-term digital marketing maturity roadmap. This course will combine the why behind digital consumer behavior with the what of the tools and tactics and the how of the latest techniques that are the cornerstone of a successful digital marketing program.

      Read more

      www.ama.org/tsdigital
  • Oct
    09
  • Oct
    10
  • Oct
    16
    • Cincinnati Ohio
      Oct. 16, 2014 - Oct. 17, 2014

      AMA Strategic Brand Development 2014

      Seminar/Workshop
      Tags: Marketing

      Using case studies, exercises and best practices, this workshop will explore new methods for creating a differentiated brand promise. You will learn how to create a strong brand platform and “walk the talk” by developing new and enhancing current points of difference. You’ll be armed with the knowledge and tools that you need to deliver a unique brand promise capable of driving revenue and profit growth.

      Read more

      www.ama.org/tsbranddevelop
  • Oct
    23
    • Chicago Illinois
      Oct. 23, 2014 - Oct. 24, 2014

      AMA Storytelling Techniques for the Business Presenter 2014

      Seminar/Workshop
      Tags: Marketing

      In this workshop, you will learn how to distill the building blocks that form “the story,” and how to communicate your messages in a truly creative way. This will be a highly interactive session in which full participation, on both the individual and group levels, are critical to success.  Participants should bring in one or two examples of recent presentations they’ve made, sufficiently sanitized, that they can share with the group.
      Read more

      www.ama.org/storytech
  • Oct
    27
    • San Francisco California
      Oct. 27, 2014 - Oct. 28, 2014

      AMA Direct Marketing

      Seminar/Workshop
      Tags: Marketing

      This program will employ a systematic approach to Direct Marketing that incorporates the collective wisdom and best practices of successful marketers. Participants will take away the Direct Marketing knowledge and practical tools that they need to improve the marketing performance of their organizations.

      Read more

      www.ama.org/direct
  • Oct
    30
    • Chicago Illinois
      Oct. 30, 2014

      AMA Online Digital Video 2014

      Seminar/Workshop
      Tags: Marketing

      As a modern marketer, you need to understand how to use video strategically, whether in launching digital-only campaigns to reach your audience and/or to support and extend the ROI of your TV media plans.  There is a growing roster of shiny, new digital video marketing tools available to you.  This one-day training event will help you choose the right tool for the right job, understand the science of video sharing, and use data and analytics to maximize earned media and best promote your branded content and navigate the ever-increasingly fragmented online video ecosystem.

      Read more

      www.ama.org/tsvideo
  • Nov
    06
    • San Francisco California
      Nov. 6, 2014 - Nov. 7, 2014

      2014 AMA Integrated Marketing Communications

      Seminar/Workshop
      Tags: Marketing

      Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals that contribute to the core business objectives of the company such as generating revenue, margin growth and return on marketing investment. When you’re trying to make an impact in the market, don’t forget the impact communications has on your internal sales team and employee base. Communications around a campaign should create the “single source of truth” that summarizes the objectives, strategies, tactical overview and assumptions to drive an integrated marketing communications approach internally and with partners.

      Read more

      AMA.org/IMC
  • Nov
    13
    • Chicago Illinois
      Nov. 13, 2014 - Nov. 14, 2014

      2014 AMA Advanced Social Media

      Seminar/Workshop
      Tags: Marketing

      This session will help you turn your followers into fans, your fans into advocates, and your advocates into influencers and purchasers who are not just engaging online, but energizing your bottom line. You’ll learn advanced strategies and tactics for reaching influencers and building a long-lasting online community using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your employees for organization-wide social media engagement. Finally, you’ll build a multichannel social media campaign and social media metrics dashboard, and engage in case-based problem solving with a group of marketing peers who also are keen to take their social media programs to a new level.

      Read more

      AMA.org/AdvSocialMedia
  • Dec
    04
    • Chicago Illinois
      Dec. 4, 2014 - Dec. 5, 2014

      AMA 2014 Content Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.


      Read more

      ama.org/content2
  • Dec
    08
    • San Francisco California
      Dec. 8, 2014

      AMA 2014 Web and Digital Analytics

      Seminar/Workshop
      Tags: Marketing

      This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization. Read more

      ama.org/web2
  • Dec
    11
    • New York New York
      Dec. 11, 2014

      Interactive Advertising & Digital Media Training

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Level I Course: Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying Interactive Media: 

      This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.

      Read more

      www.laredogroupseminars.com
    • Chicago Illinois
      Dec. 11, 2014 - Dec. 12, 2014

      2014 AMA Aligning Sales with Marketing

      Seminar/Workshop
      Tags: Marketing

      When a firm’s revenues are falling short of their projections, the sales team is often told to do whatever it takes to bring home the business. This marching order can compromise important elements of the long-term customer relationship and negate strategies toward which marketing has invested considerable resources. As a result, instead of driving the overall customer experience marketing becomes merely an afterthought—and even the best strategies can be rendered obsolete in pursuit of the next sale. This is unacceptable. Read more

      AMA.org/SalesAlign
  • Dec
    12
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