36 events found in Event Type Seminar/Workshop

  • Apr
    24
  • Apr
    25
  • Apr
    28
    • Boston Massachusetts
      April 28, 2014 - May 1, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Read more

      www.mediabuyingacademy.com
  • Apr
    30
    • New York New York
      April 30, 2014

      Understanding and Using Media Math

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Basic Media Math, Applications and Applying the Metrics (2 hour session): This course will provide an overview of basic media math calculations and formulas along with an opportunity to practice and use these math skills to answer media-related questions and better position client expectations and opportunities. By understanding basic math skills, media sellers will improve their sales performance by having more robust discussions about campaign needs and performance. These math skills are also needed to pass the IAB Digital Media Sales Certification exam.

      Read more

      https://www.laredogroup.com/iab/#media-math
  • May
    07
    • Philadelphia Pennsylvania
      May 7, 2014 - May 8, 2014

      Multi-Channel Marketing Strategy

      Seminar/Workshop
      Tags: Marketing

      Customers are hyper-connected and more empowered than ever. They demand advantages that only digital platforms provide, such as constant access, dynamically delivered information, and broad selection. But customers also require physical assets, including the ability to touch products and receive personalized service. And they crave designed ‘experiences’. 

      In short, customers expect to be served wherever they want, whenever they want it; and through whatever channel they want. Today, satisfying this demand can be a proverbial Catch 22 for marketers: we are being asked to deliver better results and streamline budgets, even as customer expectations escalate and channels proliferate. Thinking through this paradox can be a daunting task. 

       

      Read more

      https://www.ama.org/events-training/Training/Pages/2014-ts-Multichannel-Marketing-Strategy---Philadelphia.aspx?tab=home
  • May
    12
    • Las Vegas Nevada
      May 12, 2014 - May 15, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Read more

      www.mediabuyingacademy.com
  • May
    14
    • New York New York
      May 14, 2014

      Media Strategy

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Marketers are experiencing an increasingly fragmented consumer media landscape compounded by an expanding universe of media vendors, solutions, platforms, measurement systems and agency support models.  Whether you define what is happening in media as rapid evolution or revolution, today’s marketer faces both challenges and opportunities unimaginable not so long ago.  Marketers are not expected to have the breath and depth of media knowledge that subject matter experts possess, but they are expected to guide and ensure that all decisions made as it relates to media are optimal. This course is designed to elevate a marketer’s comprehension and understanding of media in a manner that if appropriately applied to your brand or service will become part of your “Marketing DNA” long after today’s hottest media headlines and trends have been replaced by others.  

      Read more

      http://www.ana.net/training/show/id/MS-JUNE14
  • May
    15
    • Chicago Illinois
      May 15, 2014

      Heartland Mobile Council Presents: #MobiU2014: Mobile Commerce

      Seminar/Workshop
      Tags: Marketing

      Mobile influenced store sales will near $700 billion in the next three years, more than doubling eCommerce sales, according to Deloitte forecasts. Are you prepared to take advantage of this significant shift in consumer behavior? Join the Heartland Mobile Council as we present an educational experience on the latest strategies, insights, methods, and best practices in Mobile Commerce.

      Read more

      http://heartlandmobilecouncil.org/events/mobiu2014-mobile-commerce/#NEWS
    • New Orleans Louisiana
      May 15, 2014 - May 16, 2014

      Content Marketing: Harnessing the Power of Content to Fuel Your Brand

      Seminar/Workshop
      Tags: Marketing

      Content marketing is one of the hottest topics for B-to-B and B-to-C marketers today. It is the new currency that drives brand engagement in a world of empowered consumers. It is about sharing information, rather than pitching products. Great content fuels marketers’ efforts to reach and engage buyers at every stage in the buying process—whether that content is a helpful how-to video, a sleek infographic or a well-crafted blog post. Learn how to build an effective brand content marketing strategy by harnessing the power of storytelling.

      This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results. 

      Read more

      https://www.ama.org/events-training/Training/Pages/2014-ts-Content-Marketing---New-Orleans,-LA.aspx?tab=home
  • May
    19
    • St. Louis Missouri
      May 19, 2014 - May 22, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience. 

       

      Read more

      www.mediabuyingacademy.com
  • May
    21
  • Jun
    02
    • Minneapolis Minnesota
      June 2, 2014 - June 5, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable, media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  

      Read more

      www.mediabuyingacademy.com
    • New York New York
      June 2, 2014

      Interactive Advertising & Digital Media Training

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Level I Course - Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying of Interactive Media: This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course. Read more

      www.laredogroupseminars.com
  • Jun
    03
  • Jun
    04
    • Philadelphia Pennsylvania
      June 4, 2014 - June 5, 2014

      Advanced Social Media - Philadelphia, PA

      Seminar/Workshop
      Tags: Marketing

      This session will help you turn your followers into fans, your fans into advocates, and your advocates into influencers and purchasers who are not just engaging online, but energizing your bottom line. You’ll learn advanced strategies and tactics for reaching influencers and building a long-lasting online community using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your employees for organization-wide social media engagement. Finally, you’ll build a multichannel social media campaign and social media metrics dashboard, and engage in case-based problem solving with a group of marketing peers who also are keen to take their social media programs to a new level.

       

      Read more

      https://www.ama.org/events-training/Training/Pages/2014-ts-Advanced-Social-Media---Philadelphia,-PA.aspx?tab=home
  • Jun
    10
    • New York New York
      June 10, 2014 - June 11, 2014

      Optimizing Your Ad Production Spend: An Integrated Approach

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions.  With a focus on integrating broadcast, print, and digital, this seminar will provide the tools necessary for effective and efficient production management. You’ll learn strategies for procuring the best deals within the ad production supply chain, including leveraging your creative assets, making the most of production incentives, setting up preferred vendor deals, and much more.  You’ll also hear about what drives the costs of producing content for TV, print/OOH, web videos, websites, etc. and explore areas of how to optimize your production spend in these areas. 

      Read more

      http://www.ana.net/training/show/id/CP-JUN14
  • Jun
    12
    • New York New York
      June 12, 2014 - June 13, 2014

      Digital Leadership Masterclass

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Consumers behave differently in 2013 than they did five years ago. Traditional business discipline still applies, but the moving parts are evolving at breakneck speed, and the stability of 20th Century marketing is now ancient history.  If you learned your business skills before 2007 then you want to update your approach. This two-­‐day interactive workshop empowers organizational leaders to understand the impact of digital on business and unlock the potential of digital within teams.   

      Read more

      http://www.ana.net/training/show/id/DL-JUNE14
  • Jun
    16
    • Phoenix Arizona
      June 16, 2014 - June 19, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." 

      Read more

      www.mediabuyingacademy.com
  • Jun
    23
    • Austin Texas
      June 23, 2014 - June 26, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
  • Jul
    07
    • Orlando Florida
      July 7, 2014 - July 10, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Read more

      www.mediabuyingacademy.com
  • Jul
    21
    • Dallas Texas
      July 21, 2014 - July 24, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more. 

      Read more

      www.mediabuyingacademy.com
  • Jul
    23
  • Jul
    24
  • Aug
    04
    • Los Angeles California
      Aug. 4, 2014 - Aug. 7, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
  • Aug
    18
    • Des Moines Iowa
      Aug. 18, 2014 - Aug. 21, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
  • Sep
    08
    • Birmingham Alabama
      Sept. 8, 2014 - Sept. 11, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
  • Sep
    15
    • Dallas Texas
      Sept. 15, 2014 - Sept. 18, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
  • Sep
    16
  • Sep
    17
  • Sep
    24
    • New York New York
      Sept. 24, 2014 - Sept. 25, 2014

      Masters of Media Selling Sales Training

      Seminar/Workshop
      Tags: Media Buying/Selling

      This two-day advertising sales course is for new or experienced advertising sales people who want to improve their sales results with proven techniques for sellinig major accounts in any media; internet-mobile-digital sales; print sales for magazines and newspapers, television/cable/video sales, outdoor and transit, event sponsorships and radio.

           How to get more high-level appointments.
           How to persuade more effectively.
           How to probe more for opportunities.
           How to handle objections.
           How to close more business.

      To learn more about seminar leader and advertising sales guru Daniel Ambrose. Read more

      http://www.mediapost.com/mastersofmediaselling/
  • Oct
    21
  • Oct
    22
  • Dec
    09
  • Dec
    10
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