17 events found in Event Type Seminar/Workshop

  • October 22
    • New York, New York
      Oct. 22, 2015

      Mobile Marketing

      Tags: Marketing

      This workshop is focused on providing practical mobile marketing ‘how to’ tips and techniques, rather than simple theory. It will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled traditional and digital media, and advertising and optimizing customer engagement across the customer journey from awareness through loyalty.  It will help them grasp current and emerging trends and shed light on mega trends that they need to prepare for to ensure their future success.

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    • Charlotte, North Carolina
      Oct. 22, 2015 - Oct. 23, 2015

      Content Marketing

      Tags: Branded Content Marketing

      Content marketing is one of the hottest topics for B-to-B and B-to-C marketers today. Great content fuels marketers’ efforts to reach and engage buyers at every stage in the buying process—whether that content is a helpful how-to video, a sleek infographic or a well-crafted blog post. Learn how to build an effective brand content marketing strategy by harnessing the power of storytelling. 
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  • October 27
    • Chicago, Illinois
      Oct. 27, 2015 - Oct. 28, 2015

      SEO in 2015

      Tags: Marketing

      Search engine optimization ("SEO") has evolved immensely over the past several years. In this training, you’ll learn the secrets of SEO: what works and what doesn't, what you should be measuring, what tools to use, where trouble looms and untapped potential lies, where search engines and the industry are headed, and much more.
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  • October 28
  • October 29
  • November 02
  • November 03
    • Chicago, Illinois
      Nov. 3, 2015

      Fundamentals of B-to-B Marketing: Building a Marketing Plan

      Tags: Marketing

      This is a comprehensive “level setting” course, built on significant B-to-B cases, that provides a complete overview of the entire process, tools, and practice of business-to-business marketing. Following the ISBM “Value Delivery Framework,” this course begins with a foundation on understanding value: in your markets, in your customers, in your firm. Tools and techniques for quantifying the total value of an offering in a market, and pricing to value are introduced and illustrated with B-to-B case examples.  It then moves to cover value based segmentation – approaches for selecting and targeting the most valuable customers for your firm.  And… how to build offerings that serve their needs, and position your offerings distinctly from those of competitors. Communication and delivering value – approaches to Integrated Market Communications and Brand Management in business-to-business markets are part of the course. Managing business-to-business life cycles are covered: product lifecycles, customer lifecycle, market lifecycles. Read more

  • November 04
  • November 05
    • New York, New York
      Nov. 5, 2015

      From Insights to Great Messaging

      Tags: Marketing

      This program focuses on key Client responsibilities that ensure optimal insight-driven creative output. Moreover, it addresses Insights’ impact across the entire Marketing Mix and product – service Innovation. Course content has been developed through extensive work with major Advertising Agencies and advertisers, across multiple industries. Importantly, the course has been developed considering Global Marketing Community. Thus, concepts-tools presented are equally applicable regardless of region/industry, public/private sector, profit/non-profit. Read more

    • New Orleans, Maine
      Nov. 5, 2015 - Nov. 6, 2015

      ​Successfully Managing the Creative Process

      Tags: Marketing

      This workshop is designed to give you a solid framework to develop and provide strong creative direction, to guide and steward the creative process, to evaluate whether tactical directions are strong and to present creative ideas to your management.  Read more

  • November 09
    • Atlanta, Georgia
      Nov. 9, 2015 - Nov. 13, 2015

      2015 Advanced School of Marketing Research

      Tags: Marketing

      At the 2015 Advanced School of Marketing Research, top experts in business and academe will explain and demonstrate how organizations are successfully using advanced techniques to better understand customers, optimally mine social data, develop and price products for greater profit, and boost sales. Read more

  • November 16
    • New York, New York
      Nov. 16, 2015

      Elevating Your Creative

      Tags: Marketing

      This course will help you get powerful creative work that builds your sales overnight and your brand over time. Led by a seasoned agency creative director, this seminar guides you through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. You’ll also learn guidelines for making all your communications more effective, whether you are dealing with a 30-second television commercial or a tweet.

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  • November 17
    • New York, New York
      Nov. 17, 2015

      Media Strategy

      Tags: Marketing

      Marketers are experiencing an increasingly fragmented consumer media landscape compounded by an expanding universe of media vendors, solutions, platforms, measurement systems and agency support models.  Whether you define what is happening in media as rapid evolution or revolution, today’s marketer faces both challenges and opportunities unimaginable not so long ago.  Marketers are not expected to have the breath and depth of media knowledge that subject matter experts possess, but they are expected to guide and ensure that all decisions made as it relates to media are optimal. How does a marketing executive pulled in so many directions focus their finite time available for media in a manner that channels their agencies energy on the most important tasks which drive the most meaningful value to their brand or service?  This course is designed to elevate a marketer’s comprehension and understanding of media in a manner that if appropriately applied to your brand or service will become part of your “Marketing DNA” long after today’s hottest media headlines and trends have been replaced by others. Read more

  • December 09
    • New York, New York
      Dec. 9, 2015

      Marketing To The New Majority

      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

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  • December 15
  • December 16
  • January 20
    • Boulder, Colorado
      Jan. 20, 2016 - Jan. 29, 2016

      Pop-Up School

      Tags: Advertising Marketing

      smith & beta, a talent development and digital education company, is partnering with startup accelerator Boomtown to launch the first-of-its-kind Pop-Up School (school.smithandbeta.com) in January in Boulder, Colorado. Two different sessions will be offered: Week 1 – New Ways of Working (January 20 – 22, 2016) Week 2 – Future Proof (January 27 – 29, 2016) Each session is limited to 50 attendees. Early-bird price per week is $899.00 until October 31. $1,099.00 after October 31.

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