44 events found in Event Type Seminar/Workshop

  • March 30
    • Cincinnati Ohio
      March 30, 2015 - April 2, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • April 07
    • Atlanta Illinois
      April 7, 2015 - April 10, 2015

      2015 Marketing Research Academy for Business Professionals

      Seminar/Workshop
      Tags: Marketing

      This 3 ½ day program is designed to strengthen your knowledge and grasp of marketing research fundamentals.  Leading experts from industry and academe will share their knowledge and experience in designing, implementing, interpreting, and reporting quality marketing research.  They will cover these topics using real case examples, hands-on experiences, and practical applications. Read more

      http://www.ama.org/mra
  • April 13
    • San Francisco California
      April 13, 2015 - April 14, 2015

      Health Care Marketing

      Seminar/Workshop
      Tags: Marketing

      Health care marketing is undergoing dramatic reinvention and change because of emerging trends, reform uncertainties, the emergence of social marketing and a renewed focus on quality, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments, and marketing professionals are more closely aligning their efforts with strategic objectives, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability. Read more

      https://www.ama.org/events-training/Training/Pages/Health-Care-Marketing---2015---San-Francisco.aspx
    • Boston Massachusetts
      April 13, 2015 - April 16, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowlegdeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • April 14
    • Google Location TBD California
      April 14, 2015

      Google mLab: Transforming Your Mobile Marketing Customer Experience

      Seminar/Workshop
      Tags: Marketing

      In this mobile innovation lab, senior marketers will build innovative mobile experiences for their customers, learn best practices for more relevant advertising and integrate measurement approaches to be able to quantify the full value of mobile across the path-to-purchase.  This lab delivers a hands-on learning opportunity to share and learn from the latest results of new approaches to mobile marketing from leading marketers, and provides a testing ground to build experiments with new innovative marketing ideas to develop the mobile marketing capability of your company’s organization. Read more

      http://www.ana.net/training/show/id/MLAB-APR15
  • April 20
    • New York New York
      April 20, 2015

      How To Optimize Your Agency Partner Relationships

      Seminar/Workshop
      Tags: Marketing

      This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts. Read more

      http://www.ana.net/training/show/id/AG-APR15
  • April 21
    • New York New York
      April 21, 2015

      The Art and Science of Brand Building

      Seminar/Workshop
      Tags: Marketing

      This workshop will introduce you to a five-step process for effective brand building. The rationale behind each step will be explained. Numerous recent examples regarding how each step in the process has been applied by successful brands will be provided. You will work with colleagues on a case study to acquire hands-on experience applying each of the concepts you are learning. You will explore issues that arise after a brand has been successfully developed and launched. These include measuring success, determining brand architecture, and developing brand extensions. For each of these issues, you will learn concepts and techniques used by successful brands. You will again have the opportunity to apply what you learn working on case studies with your colleagues.

      Read more

      http://www.ana.net/training/show/id/BB-APR15
  • April 23
  • April 27
    • Las Vegas Nevada
      April 27, 2015 - April 30, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."

      Read more

      www.mediabuyingacademy.com
  • May 11
    • St. Louis Missouri
      May 11, 2015 - May 14, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • May 12
  • May 13
    • New York New York
      May 13, 2015

      Winning Email Marketing Strategies

      Seminar/Workshop
      Tags: Marketing

      This course teaches winning email marketing strategies applicable immediately to acquiring and retaining more valuable customers.  Join us as we delve deeply into everything from email lists and databases to creative and testing while demonstrating new approaches to content and messaging that will get you noticed in a crowded marketplace. Read more

      http://www.ana.net/training/show/id/EEM-MAY15
  • May 14
    • New York New York
      May 14, 2015

      Mobile Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop is focused on providing practical mobile marketing ‘how to’ tips and techniques, rather than simple theory. It will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled traditional and digital media, and advertising and optimizing customer engagement across the customer journey from awareness through loyalty.  It will help them grasp current and emerging trends and shed light on mega trends that they need to prepare for to ensure their future success.

      Read more

      http://www.ana.net/training/show/id/MOBILE-MAY15
  • May 18
    • New York New York
      May 18, 2015

      Digital Media Training Courses for Sellers & Planner/Buyers

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course. Read more

      http://www.laredogroup.com
    • Minneapolis Minnesota
      May 18, 2015 - May 21, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their jobs easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • May 19
  • May 20
  • June 01
    • Phoenix Arizona
      June 1, 2015 - June 4, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • June 08
    • New York New York
      June 8, 2015

      Digital Innovation Lab: Organizing for Marketing in a Digital Age

      Seminar/Workshop
      Tags: Marketing

      New consumer touch points, solutions, brand experiences, and redefined categories are exploding in the digital age, prompting marketers to develop new strategies and ways of working. Organizations have to be agile to capture opportunities in real time – but most marketing organizations continue to operate by standards set in the 1950’s. Outdated organization charts fuel departmental and divisional silo-ism, where collaboration and integration remains too limited. Indeed, digital’s transformational impact on the way brands and consumers interact is broadly recognized – but how should you practically adapt your marketing structure, teams, processes, and tools? Read more

      http://www.ana.net/training/show/id/DLAB-JUN15
  • June 15
    • Austin Texas
      June 15, 2015 - June 18, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • June 16
    • New York New York
      June 16, 2015

      Marketing To The New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

      Read more

      http://www.ana.net/training/show/id/MM-JUN15
  • June 22
    • Orlando Florida
      June 22, 2015 - June 25, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • July 13
    • Dallas Texas
      July 13, 2015 - July 16, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their jobs easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • July 27
    • Los Angeles California
      July 27, 2015 - July 30, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • July 28
  • July 29
  • August 03
    • Des Moines Iowa
      Aug. 3, 2015 - Aug. 6, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • August 10
    • Birmingham Alabama
      Aug. 10, 2015 - Aug. 13, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • August 17
    • Salt Lake City Utah
      Aug. 17, 2015 - Aug. 20, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • September 14
    • New York New York
      Sept. 14, 2015

      Digital Media Training Courses for Sellers & Planners/Buyers

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Level I Course - Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying of Interactive Media: This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.



      Read more

      http://www.laredogroupseminars.com
    • Chicago Illinois
      Sept. 14, 2015 - Sept. 17, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • September 15
  • September 16
    • New York New York
      Sept. 16, 2015

      Business Transformation Leadership for CMOs

      Seminar/Workshop
      Tags: Marketing

      In this workshop, Professor Jerry Wind, Professor of Marketing at the Wharton School and the Academic Director of the Wharton Future of Advertising Program, and Barry Libert, CEO of OpenMatters and Senior Fellow of the SEI Center, will help you develop 1) a clear understanding of the overarching Techtonic Shifts,  2) an action plan to transform your Organization into a networked organization poised for success in the new business environment;  and 3) a program for improving your performance based on a new awareness of leadership styles and customer types. Read more

      http://www.ana.net/training/show/id/WHARTON-SEP15
  • September 17
    • New York New York
      Sept. 17, 2015

      Content Marketing

      Seminar/Workshop
      Tags: Marketing

      In this era of the “always on” consumer, accessing multiple kinds of content across multiple devices every day, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires a shift from campaigns to always-on content marketing, requiring new competencies, organization, education and activation techniques to keep your brand front and center and in the conversation. Campaign, social and website content around your brand value quickly becomes irrelevant if it’s not created, curated, refreshed and sharable on a real-time basis. How do you organize and activate always-on content beyond just social listening and posting? How should you measure success? Does shareability really effect ROI? Read more

      http://www.ana.net/training/show/id/CM-SEP15
  • September 21
    • New York New York
      Sept. 21, 2015 - Sept. 24, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • October 05
    • New York New York
      Oct. 5, 2015

      How To Optimize Your Agency Partner Relationships

      Seminar/Workshop
      Tags: Marketing

      This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts. Read more

      http://www.ana.net/training/show/id/AG-OCT15
    • New York New York
      Oct. 5, 2015

      The Art and Science of Brand Building

      Seminar/Workshop
      Tags: Marketing

      Customers only love brands that provide great function AND they can connect to emotionally and identify with. And when a brand is loved it delivers stronger financial results to the company that owns it. But brands people desire don’t just happen – they are built based on knowing what is unique about the brand, tapping into how consumers think and feel about the category, finding an emotional connection between the brand and the buyer and then relentlessly delivering on that brand promise and experience. Read more

      http://www.ana.net/training/show/id/BB-OCT15
    • Atlanta Georgia
      Oct. 5, 2015 - Oct. 8, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • October 12
    • Pittsburgh Pennsylvania
      Oct. 12, 2015 - Oct. 15, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • October 22
    • New York New York
      Oct. 22, 2015

      Mobile Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop is focused on providing practical mobile marketing ‘how to’ tips and techniques, rather than simple theory. It will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled traditional and digital media, and advertising and optimizing customer engagement across the customer journey from awareness through loyalty.  It will help them grasp current and emerging trends and shed light on mega trends that they need to prepare for to ensure their future success.

      Read more

      http://www.ana.net/training/show/id/MOBILE-OCT15
  • November 05
    • New York New York
      Nov. 5, 2015

      From Insights to Great Messaging

      Seminar/Workshop
      Tags: Marketing

      This program focuses on key Client responsibilities that ensure optimal insight-driven creative output. Moreover, it addresses Insights’ impact across the entire Marketing Mix and product – service Innovation. Course content has been developed through extensive work with major Advertising Agencies and advertisers, across multiple industries. Importantly, the course has been developed considering Global Marketing Community. Thus, concepts-tools presented are equally applicable regardless of region/industry, public/private sector, profit/non-profit. Read more

      http://www.ana.net/training/show/id/GM-NOV15
  • November 16
    • New York New York
      Nov. 16, 2015

      Elevating Your Creative

      Seminar/Workshop
      Tags: Marketing

      This course will help you get powerful creative work that builds your sales overnight and your brand over time. Led by a seasoned agency creative director, this seminar guides you through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. You’ll also learn guidelines for making all your communications more effective, whether you are dealing with a 30-second television commercial or a tweet.

      Read more

      http://www.ana.net/training/show/id/EC-NOV15
  • November 17
    • New York New York
      Nov. 17, 2015

      Media Strategy

      Seminar/Workshop
      Tags: Marketing

      Marketers are experiencing an increasingly fragmented consumer media landscape compounded by an expanding universe of media vendors, solutions, platforms, measurement systems and agency support models.  Whether you define what is happening in media as rapid evolution or revolution, today’s marketer faces both challenges and opportunities unimaginable not so long ago.  Marketers are not expected to have the breath and depth of media knowledge that subject matter experts possess, but they are expected to guide and ensure that all decisions made as it relates to media are optimal. How does a marketing executive pulled in so many directions focus their finite time available for media in a manner that channels their agencies energy on the most important tasks which drive the most meaningful value to their brand or service?  This course is designed to elevate a marketer’s comprehension and understanding of media in a manner that if appropriately applied to your brand or service will become part of your “Marketing DNA” long after today’s hottest media headlines and trends have been replaced by others. Read more

      http://www.ana.net/training/show/id/MS-NOV15
  • December 09
    • New York New York
      Dec. 9, 2015

      Marketing To The New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

      Read more

      http://www.ana.net/training/show/id/MM-DEC15
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