16 events found in Event Type Seminar/Workshop

  • October 06
    • Chicago Illinois
      Oct. 6, 2014 - Oct. 7, 2014

      AMA Digital Marketing 2014

      Seminar/Workshop
      Tags: Marketing

      This two-day program will take you through the core disciplines of digital marketing from digital display to social media with specific emphasis on digital and web analytics.  You will also learn what’s needed to build a digital marketing team and map out your long-term digital marketing maturity roadmap. This course will combine the why behind digital consumer behavior with the what of the tools and tactics and the how of the latest techniques that are the cornerstone of a successful digital marketing program.

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      www.ama.org/tsdigital
  • October 07
  • October 09
  • October 10
  • October 16
    • Cincinnati Ohio
      Oct. 16, 2014 - Oct. 17, 2014

      AMA Strategic Brand Development 2014

      Seminar/Workshop
      Tags: Marketing

      Using case studies, exercises and best practices, this workshop will explore new methods for creating a differentiated brand promise. You will learn how to create a strong brand platform and “walk the talk” by developing new and enhancing current points of difference. You’ll be armed with the knowledge and tools that you need to deliver a unique brand promise capable of driving revenue and profit growth.

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      www.ama.org/tsbranddevelop
  • October 23
    • Chicago Illinois
      Oct. 23, 2014 - Oct. 24, 2014

      AMA Storytelling Techniques for the Business Presenter 2014

      Seminar/Workshop
      Tags: Marketing

      In this workshop, you will learn how to distill the building blocks that form “the story,” and how to communicate your messages in a truly creative way. This will be a highly interactive session in which full participation, on both the individual and group levels, are critical to success.  Participants should bring in one or two examples of recent presentations they’ve made, sufficiently sanitized, that they can share with the group.
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      www.ama.org/storytech
    • Chicago Illinois
      Oct. 23, 2014 - Oct. 24, 2014

      Paragon Media - Media Planning and Buying Seminar

      Seminar/Workshop
      Tags: Advertising Media Buying/Selling Media Planning

      This 4-module program (each a half-day, for which you can sign up individually) for advertisers, ad agencies, media sales reps and media agencies is designed to teach the fundamentals of the media planning and buying process.  Basic terms and concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message.  Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected and purchased.

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      http://www.paragonmedia.com/media-planning-buying-public-s/
  • October 27
    • San Francisco California
      Oct. 27, 2014 - Oct. 28, 2014

      AMA Direct Marketing

      Seminar/Workshop
      Tags: Marketing

      This program will employ a systematic approach to Direct Marketing that incorporates the collective wisdom and best practices of successful marketers. Participants will take away the Direct Marketing knowledge and practical tools that they need to improve the marketing performance of their organizations.

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      www.ama.org/direct
  • October 30
    • Chicago Illinois
      Oct. 30, 2014

      AMA Online Digital Video 2014

      Seminar/Workshop
      Tags: Marketing

      As a modern marketer, you need to understand how to use video strategically, whether in launching digital-only campaigns to reach your audience and/or to support and extend the ROI of your TV media plans.  There is a growing roster of shiny, new digital video marketing tools available to you.  This one-day training event will help you choose the right tool for the right job, understand the science of video sharing, and use data and analytics to maximize earned media and best promote your branded content and navigate the ever-increasingly fragmented online video ecosystem.

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      www.ama.org/tsvideo
  • November 06
    • San Francisco California
      Nov. 6, 2014 - Nov. 7, 2014

      2014 AMA Integrated Marketing Communications

      Seminar/Workshop
      Tags: Marketing

      Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals that contribute to the core business objectives of the company such as generating revenue, margin growth and return on marketing investment. When you’re trying to make an impact in the market, don’t forget the impact communications has on your internal sales team and employee base. Communications around a campaign should create the “single source of truth” that summarizes the objectives, strategies, tactical overview and assumptions to drive an integrated marketing communications approach internally and with partners.

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      AMA.org/IMC
  • November 13
    • Chicago Illinois
      Nov. 13, 2014 - Nov. 14, 2014

      2014 AMA Advanced Social Media

      Seminar/Workshop
      Tags: Marketing

      This session will help you turn your followers into fans, your fans into advocates, and your advocates into influencers and purchasers who are not just engaging online, but energizing your bottom line. You’ll learn advanced strategies and tactics for reaching influencers and building a long-lasting online community using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your employees for organization-wide social media engagement. Finally, you’ll build a multichannel social media campaign and social media metrics dashboard, and engage in case-based problem solving with a group of marketing peers who also are keen to take their social media programs to a new level.

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      AMA.org/AdvSocialMedia
  • December 04
    • Chicago Illinois
      Dec. 4, 2014 - Dec. 5, 2014

      AMA 2014 Content Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.


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      ama.org/content2
  • December 08
    • San Francisco California
      Dec. 8, 2014

      AMA 2014 Web and Digital Analytics

      Seminar/Workshop
      Tags: Marketing

      This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization. Read more

      ama.org/web2
  • December 11
    • New York New York
      Dec. 11, 2014

      Interactive Advertising & Digital Media Training

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Level I Course: Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying Interactive Media: 

      This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.

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      www.laredogroupseminars.com
    • Chicago Illinois
      Dec. 11, 2014 - Dec. 12, 2014

      2014 AMA Aligning Sales with Marketing

      Seminar/Workshop
      Tags: Marketing

      When a firm’s revenues are falling short of their projections, the sales team is often told to do whatever it takes to bring home the business. This marching order can compromise important elements of the long-term customer relationship and negate strategies toward which marketing has invested considerable resources. As a result, instead of driving the overall customer experience marketing becomes merely an afterthought—and even the best strategies can be rendered obsolete in pursuit of the next sale. This is unacceptable. Read more

      AMA.org/SalesAlign
  • December 12
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