59 events found in Event Type Seminar/Workshop

  • March 03
    • Washington District Of Columbia
      March 3, 2015 - March 4, 2015

      Essentials of B2B Marketing

      Seminar/Workshop
      Tags: Marketing

      AMA’s Essentials in B2B Marketing provides insights into the B2B marketing realm, what it is, and its functions – both short term and long term strategies and tactics for improving your performance. Walking through strategy, planning, research, marketing communications, selling, lead generation and conversion, and measurement, this inter-active participatory session is designed so attendees can answer this key question: “How do I support the sales department to achieve its sales goals?”

      Read more

      AMA.org/essb2b
  • March 05
  • March 12
  • March 13
  • March 16
    • Washington District Of Columbia
      March 16, 2015 - March 19, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable, media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • March 17
    • Austin Texas
      March 17, 2015

      South by Southwest Session: Is There Still Room for Fashion Blogging?

      Seminar/Workshop
      Tags: Marketing

      Today, it’s hardly shocking to see fashion bloggers seated next to high-profile magazine editors during Fashion Week and live-tweeting their experience. They’ve landed book deals, high-paying brand endorsements and have amassed huge digital audiences. Following the buzz around Robin Givhan’s NYMag.com article, which explored whether the era of fashion blogging is over, this presentation will explain what’s next for this special group of voices. What will it take for these influencers to remain relevant?

      Read more

      http://schedule.sxsw.com/2015/events/event_IAP41623
  • March 19
    • Evanston Illinois
      March 19, 2015

      Technology Leadership for CMOs

      Seminar/Workshop
      Tags: Marketing

      Technology Leadership for CMOs is a one-of-a-kind workshop designed to help CMOs make the right decisions as they lead their marketing organization into the digital future. The workshop will surround its participants with a range of valuable perspectives. Participants will engage with faculty from the ground-breaking Kellogg Chief Marketing Officer Program, leading industry practitioners, digital organization experts from Spencer Stuart, and engage in structured peer to peer learning. Read more

      http://www.ana.net/training/show/id/KELLOGG-MAR15
    • San Francisco California
      March 19, 2015 - March 20, 2015

      Digital Marketing Trends and Techniques

      Seminar/Workshop
      Tags: Branded Content Marketing

      The program will take place over two days. On day 1 we will survey today’s digital marketing landscape, and consider the various digital channels marketers can use. There will be a particular emphasis on newer digital marketing channels such as social media and mobile. On day 2 we will move into a deeper consideration of the strategic value of various digital marketing channels and approaches. This will include hands-on sessions in which participants will work on identifying strategic value-creating or value-enhancing opportunities for digital marketing in their organizations.

      Read more

      https://www.ama.org/events-training/Training/Pages/Digital-Marketing---2015---San-Francisco.aspx
  • March 23
  • March 24
    • New York New York
      March 24, 2015

      Elevating Your Creative

      Seminar/Workshop
      Tags: Marketing

      This course will help you get powerful creative work that builds your sales overnight and your brand over time. Led by a seasoned agency creative director, this seminar guides you through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. You’ll also learn guidelines for making all your communications more effective, whether you are dealing with a 30-second television commercial or a tweet. Read more

      http://www.ana.net/training/show/id/EC-MAR15
    • Chicago Illinois
      March 24, 2015 - March 25, 2015

      SEO in 2015

      Seminar/Workshop
      Tags: Marketing

      In this hands-on, two-day workshop on search engine optimization and marketing, attendee websites will be deconstructed, with attendees playing an active role in diagnosing what ails each site from an SEO standpoint. Sticky issues such as making your database-driven website "search engine friendly" and workarounds for "spider traps" and poor search engine practices will be tackled. Google’s secrets will be revealed, including details about PageRank (and other authority metrics), blended results ("universal search"), Google+, YouTube (the number two search engine!), critical Google algorithmic updates (Panda, Penguin, Hummingbird, Knowledge Vault, etc.), sitelinks, and more. Case examples from B2C, B2B, nonprofit and higher education will be shared, including the "inside scoop" on what worked and what didn’t. Read more

      https://www.ama.org/events-training/Training/Pages/SEO-in-2015---Chicago.aspx
  • March 30
    • Cincinnati Ohio
      March 30, 2015 - April 2, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • April 07
    • Atlanta Illinois
      April 7, 2015 - April 10, 2015

      2015 Marketing Research Academy for Business Professionals

      Seminar/Workshop
      Tags: Marketing

      This 3 ½ day program is designed to strengthen your knowledge and grasp of marketing research fundamentals.  Leading experts from industry and academe will share their knowledge and experience in designing, implementing, interpreting, and reporting quality marketing research.  They will cover these topics using real case examples, hands-on experiences, and practical applications. Read more

      http://www.ama.org/mra
  • April 13
    • San Francisco California
      April 13, 2015 - April 14, 2015

      Health Care Marketing

      Seminar/Workshop
      Tags: Marketing

      Health care marketing is undergoing dramatic reinvention and change because of emerging trends, reform uncertainties, the emergence of social marketing and a renewed focus on quality, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments, and marketing professionals are more closely aligning their efforts with strategic objectives, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability. Read more

      https://www.ama.org/events-training/Training/Pages/Health-Care-Marketing---2015---San-Francisco.aspx
    • Boston Massachusetts
      April 13, 2015 - April 16, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowlegdeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • April 14
    • Google Location TBD California
      April 14, 2015

      Google mLab: Transforming Your Mobile Marketing Customer Experience

      Seminar/Workshop
      Tags: Marketing

      In this mobile innovation lab, senior marketers will build innovative mobile experiences for their customers, learn best practices for more relevant advertising and integrate measurement approaches to be able to quantify the full value of mobile across the path-to-purchase.  This lab delivers a hands-on learning opportunity to share and learn from the latest results of new approaches to mobile marketing from leading marketers, and provides a testing ground to build experiments with new innovative marketing ideas to develop the mobile marketing capability of your company’s organization. Read more

      http://www.ana.net/training/show/id/MLAB-APR15
  • April 20
    • New York New York
      April 20, 2015

      How To Optimize Your Agency Partner Relationships

      Seminar/Workshop
      Tags: Marketing

      This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts. Read more

      http://www.ana.net/training/show/id/AG-APR15
  • April 21
    • New York New York
      April 21, 2015

      The Art and Science of Brand Building

      Seminar/Workshop
      Tags: Marketing

      This workshop will introduce you to a five-step process for effective brand building. The rationale behind each step will be explained. Numerous recent examples regarding how each step in the process has been applied by successful brands will be provided. You will work with colleagues on a case study to acquire hands-on experience applying each of the concepts you are learning. You will explore issues that arise after a brand has been successfully developed and launched. These include measuring success, determining brand architecture, and developing brand extensions. For each of these issues, you will learn concepts and techniques used by successful brands. You will again have the opportunity to apply what you learn working on case studies with your colleagues.

      Read more

      http://www.ana.net/training/show/id/BB-APR15
  • April 23
  • April 27
    • Las Vegas Nevada
      April 27, 2015 - April 30, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."

      Read more

      www.mediabuyingacademy.com
  • May 04
  • May 05
  • May 11
    • St. Louis Missouri
      May 11, 2015 - May 14, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • May 12
    • New York New York
      May 12, 2015

      Mobile Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop is focused on providing practical mobile marketing ‘how to’ tips and techniques, rather than simple theory. It will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled traditional and digital media, and advertising and optimizing customer engagement across the customer journey from awareness through loyalty.  It will help them grasp current and emerging trends and shed light on mega trends that they need to prepare for to ensure their future success.

      Read more

      http://www.ana.net/training/show/id/MOBILE-MAY15
  • May 13
    • New York New York
      May 13, 2015

      Effective Email Marketing

      Seminar/Workshop
      Tags: Marketing

      This course teaches winning email marketing strategies applicable immediately to acquiring and retaining more valuable customers.  Join us as we delve deeply into everything from email lists and databases to creative and testing while demonstrating new approaches to content and messaging that will get you noticed in a crowded marketplace. Read more

      http://www.ana.net/training/show/id/EEM-MAY15
  • May 18
    • Minneapolis Minnesota
      May 18, 2015 - May 21, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their jobs easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • May 20
  • June 01
    • Phoenix Arizona
      June 1, 2015 - June 4, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • June 08
    • New York New York
      June 8, 2015

      Digital Innovation Lab: Organizing for Marketing in a Digital Age

      Seminar/Workshop
      Tags: Marketing

      New consumer touch points, solutions, brand experiences, and redefined categories are exploding in the digital age, prompting marketers to develop new strategies and ways of working. Organizations have to be agile to capture opportunities in real time – but most marketing organizations continue to operate by standards set in the 1950’s. Outdated organization charts fuel departmental and divisional silo-ism, where collaboration and integration remains too limited. Indeed, digital’s transformational impact on the way brands and consumers interact is broadly recognized – but how should you practically adapt your marketing structure, teams, processes, and tools? Read more

      http://www.ana.net/training/show/id/DLAB-JUN15
  • June 15
    • Austin Texas
      June 15, 2015 - June 18, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • June 16
    • New York New York
      June 16, 2015

      Marketing To The New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

      Read more

      http://www.ana.net/training/show/id/MM-JUN15
  • June 22
    • Orlando Florida
      June 22, 2015 - June 25, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • June 25
  • June 26
  • July 13
    • Dallas Texas
      July 13, 2015 - July 16, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their jobs easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • July 14
    • Chicago Illinois
      July 14, 2015

      Google mLab: Transforming Your Mobile Marketing Customer Experience

      Seminar/Workshop
      Tags: Marketing

      In this mobile innovation lab, senior marketers will build innovative mobile experiences for their customers, learn best practices for more relevant advertising and integrate measurement approaches to be able to quantify the full value of mobile across the path-to-purchase.  This lab delivers a hands-on learning opportunity to share and learn from the latest results of new approaches to mobile marketing from leading marketers, and provides a testing ground to build experiments with new innovative marketing ideas to develop the mobile marketing capability of your company’s organization. Read more

      http://www.ana.net/training/show/id/MLAB-JUL15
  • July 27
    • Los Angeles California
      July 27, 2015 - July 30, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • August 03
    • New York New York
      Aug. 3, 2015

      Digital Media Training Courses for Sellers & Planners/Buyers

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Level I Course - Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying of Interactive Media: This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.


      Read more

      http://www.laredogroupseminars.com
    • Des Moines Iowa
      Aug. 3, 2015 - Aug. 6, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • August 04
  • August 10
    • Birmingham Alabama
      Aug. 10, 2015 - Aug. 13, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • August 17
    • Salt Lake City Utah
      Aug. 17, 2015 - Aug. 20, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • September 14
    • New York New York
      Sept. 14, 2015

      Digital Media Training Courses for Sellers & Planners/Buyers

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Level I Course - Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying of Interactive Media: This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.



      Read more

      http://www.laredogroupseminars.com
    • Chicago Illinois
      Sept. 14, 2015 - Sept. 17, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • September 15
  • September 17
    • New York New York
      Sept. 17, 2015

      Content Marketing

      Seminar/Workshop
      Tags: Marketing

      In this era of the “always on” consumer, accessing multiple kinds of content across multiple devices every day, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires a shift from campaigns to always-on content marketing, requiring new competencies, organization, education and activation techniques to keep your brand front and center and in the conversation. Campaign, social and website content around your brand value quickly becomes irrelevant if it’s not created, curated, refreshed and sharable on a real-time basis. How do you organize and activate always-on content beyond just social listening and posting? How should you measure success? Does shareability really effect ROI? Read more

      http://www.ana.net/training/show/id/CM-SEP15
  • September 21
    • New York New York
      Sept. 21, 2015 - Sept. 24, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • October 05
    • New York New York
      Oct. 5, 2015

      How To Optimize Your Agency Partner Relationships

      Seminar/Workshop
      Tags: Marketing

      This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts. Read more

      http://www.ana.net/training/show/id/AG-OCT15
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