30 events found in Event Type Seminar/Workshop

  • July 28
  • July 29
  • August 03
    • Des Moines, Iowa
      Aug. 3, 2015 - Aug. 6, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • August 06
    • Washington, District Of Columbia
      Aug. 6, 2015 - Aug. 7, 2015

      Political Advertising Workshop

      Seminar/Workshop
      Tags: Advertising Media Buying/Selling Media Planning

      Is your sales team prepared to find, win, and manage political advertising dollars in 2016? Reserve your seats now for this information-packed workshop! $12 Billion is expected to be spent in 2016 across more than 30,000 local, state and national political contests. There is a lot of money that will be spent this coming year, and digital will play a key role. Attendees will gain essential information that will not only lead them to the hottest races and biggest spenders in 2016, but help them understand the unique nuance of political advertisers and their goals and objectives.

      Read more

      http://vmamedia.com/event/political-advertising-summit/
  • August 10
    • Birmingham, Alabama
      Aug. 10, 2015 - Aug. 13, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • August 17
    • Salt Lake City, Utah
      Aug. 17, 2015 - Aug. 20, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • September 10
  • September 11
  • September 14
    • Chicago, Illinois
      Sept. 14, 2015 - Sept. 17, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • September 15
  • September 16
    • New York, New York
      Sept. 16, 2015

      Business Transformation Leadership for CMOs

      Seminar/Workshop
      Tags: Marketing

      In this workshop, Professor Jerry Wind, Professor of Marketing at the Wharton School and the Academic Director of the Wharton Future of Advertising Program, and Barry Libert, CEO of OpenMatters and Senior Fellow of the SEI Center, will help you develop 1) a clear understanding of the overarching Techtonic Shifts,  2) an action plan to transform your Organization into a networked organization poised for success in the new business environment;  and 3) a program for improving your performance based on a new awareness of leadership styles and customer types. Read more

      http://www.ana.net/training/show/id/WHARTON-SEP15
  • September 17
    • New York, New York
      Sept. 17, 2015

      Creating a Business-Driven Content Strategy

      Seminar/Workshop
      Tags: Marketing

      This highly interactive workshop will take participants through the process of creating a content strategy that will be immediately actionable once they are back at the office. Using hands-on exercises and peer critique, as well as examining best practices, participants will discover what matters to their audience and how to make decisions. Participants will create a content strategy that enables them to create highly relevant content that builds awareness, engagement, conversion, and loyalty.

      Read more

      http://www.ana.net/training/show/id/CM-SEP15
  • September 21
    • New York, New York
      Sept. 21, 2015 - Sept. 24, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • September 29
  • October 01
    • Chicago, Illinois
      Oct. 1, 2015

      B-to-B Profitable Pricing Management

      Seminar/Workshop
      Tags: Marketing

      Marketing and pricing based on the value of your products and services to customers — direct and downstream — can bring more profits straight to your bottom line. This workshop can help participants to improve sales and profits by showing how customer value can be measured and used as the driving force in marketing and pricing. It covers market and price dynamics throughout the competitive cycle of an industry. Participants will be better able to manage marketing and pricing strategies for unique new offerings, as well as commodity-like products and services. Read more

      http://www.ana.net/content/show/id/isbm-workshops#ppm
  • October 05
    • New York, New York
      Oct. 5, 2015

      How To Optimize Your Agency Partner Relationships

      Seminar/Workshop
      Tags: Marketing

      This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts. Read more

      http://www.ana.net/training/show/id/AG-OCT15
    • New York, New York
      Oct. 5, 2015

      The Art and Science of Brand Building

      Seminar/Workshop
      Tags: Marketing

      Customers only love brands that provide great function AND they can connect to emotionally and identify with. And when a brand is loved it delivers stronger financial results to the company that owns it. But brands people desire don’t just happen – they are built based on knowing what is unique about the brand, tapping into how consumers think and feel about the category, finding an emotional connection between the brand and the buyer and then relentlessly delivering on that brand promise and experience. Read more

      http://www.ana.net/training/show/id/BB-OCT15
    • Atlanta, Georgia
      Oct. 5, 2015 - Oct. 8, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • October 12
    • Pittsburgh, Pennsylvania
      Oct. 12, 2015 - Oct. 15, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • October 22
    • New York, New York
      Oct. 22, 2015

      Mobile Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop is focused on providing practical mobile marketing ‘how to’ tips and techniques, rather than simple theory. It will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled traditional and digital media, and advertising and optimizing customer engagement across the customer journey from awareness through loyalty.  It will help them grasp current and emerging trends and shed light on mega trends that they need to prepare for to ensure their future success.

      Read more

      http://www.ana.net/training/show/id/MOBILE-OCT15
  • October 28
  • October 29
  • November 03
    • Chicago, Illinois
      Nov. 3, 2015

      Fundamentals of B-to-B Marketing: Building a Marketing Plan

      Seminar/Workshop
      Tags: Marketing

      This is a comprehensive “level setting” course, built on significant B-to-B cases, that provides a complete overview of the entire process, tools, and practice of business-to-business marketing. Following the ISBM “Value Delivery Framework,” this course begins with a foundation on understanding value: in your markets, in your customers, in your firm. Tools and techniques for quantifying the total value of an offering in a market, and pricing to value are introduced and illustrated with B-to-B case examples.  It then moves to cover value based segmentation – approaches for selecting and targeting the most valuable customers for your firm.  And… how to build offerings that serve their needs, and position your offerings distinctly from those of competitors. Communication and delivering value – approaches to Integrated Market Communications and Brand Management in business-to-business markets are part of the course. Managing business-to-business life cycles are covered: product lifecycles, customer lifecycle, market lifecycles. Read more

      http://www.ana.net/content/show/id/isbm-workshops#fb2b
  • November 04
  • November 05
    • New York, New York
      Nov. 5, 2015

      From Insights to Great Messaging

      Seminar/Workshop
      Tags: Marketing

      This program focuses on key Client responsibilities that ensure optimal insight-driven creative output. Moreover, it addresses Insights’ impact across the entire Marketing Mix and product – service Innovation. Course content has been developed through extensive work with major Advertising Agencies and advertisers, across multiple industries. Importantly, the course has been developed considering Global Marketing Community. Thus, concepts-tools presented are equally applicable regardless of region/industry, public/private sector, profit/non-profit. Read more

      http://www.ana.net/training/show/id/GM-NOV15
  • November 16
    • New York, New York
      Nov. 16, 2015

      Elevating Your Creative

      Seminar/Workshop
      Tags: Marketing

      This course will help you get powerful creative work that builds your sales overnight and your brand over time. Led by a seasoned agency creative director, this seminar guides you through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. You’ll also learn guidelines for making all your communications more effective, whether you are dealing with a 30-second television commercial or a tweet.

      Read more

      http://www.ana.net/training/show/id/EC-NOV15
  • November 17
    • New York, New York
      Nov. 17, 2015

      Media Strategy

      Seminar/Workshop
      Tags: Marketing

      Marketers are experiencing an increasingly fragmented consumer media landscape compounded by an expanding universe of media vendors, solutions, platforms, measurement systems and agency support models.  Whether you define what is happening in media as rapid evolution or revolution, today’s marketer faces both challenges and opportunities unimaginable not so long ago.  Marketers are not expected to have the breath and depth of media knowledge that subject matter experts possess, but they are expected to guide and ensure that all decisions made as it relates to media are optimal. How does a marketing executive pulled in so many directions focus their finite time available for media in a manner that channels their agencies energy on the most important tasks which drive the most meaningful value to their brand or service?  This course is designed to elevate a marketer’s comprehension and understanding of media in a manner that if appropriately applied to your brand or service will become part of your “Marketing DNA” long after today’s hottest media headlines and trends have been replaced by others. Read more

      http://www.ana.net/training/show/id/MS-NOV15
  • December 09
    • New York, New York
      Dec. 9, 2015

      Marketing To The New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

      Read more

      http://www.ana.net/training/show/id/MM-DEC15
  • December 15
  • December 16
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