MediaPost's Brand Marketers Summit

Conference/Events ★ Featured

The MediaPost Brand Marketers Summit for America's leading national advertisers returns to the American Club Kohler, WI for the second year in a row in June of 2013. The Summit will address how radical digital transformation is changing the way brands interact with customers. Brand marketers, agency execs, and practitioners will gather for this three day Summit to learn from each other and explore in depth how to thrive in the new, ever-evolving world of today's consumers.

The Summit is designed to share leading edge information and experience in a think-tank environment. The experiences of leading marketers will be shared demonstrating how they have transformed customer acquisition, retention and interaction.

Read more

http://www.mediapost.com/brandmarketerssummit/

Small Business Marketing

Seminar/Workshop
Tags: Marketing

Read more

http://www.marketingpower.com/Calendar/Pages/2013-ts-Extending-a-Digital-Handshake-Chicago.aspx

GigaOM's Structure 2013

Conference/Events

FROM CLOUD TO CLEAR STRATEGY

This year’s Structure conference will explore how real-time business needs are shaping IT architectures, how hyper-distributed infrastructure will take you beyond the four walls of your traditional data center, and how tomorrow’s cloud will look completely different than anything that has come before. Register now before we sell out.

Topics we’ll cover include:

• Networks with ESP – application aware networks
• Cloud, agility and your CEO – what happens when infrastructure can match the business changes in strategy?
• What keeps CIOs up at night?
• If it’s not software-defined, should you buy it?
• The Goldilocks Problem – memory that’s too fast or too slow

Save $50 by registering through this special link: http://bit.ly/ZKIwW0

Read more

http://bit.ly/ZKIwW0

2013 Vocus Conference

Conference/Events

Get top tips from some of the best and brightest in marketing. Network with other marketers and experts from leading companies and brands and get real results with Vocus Marketing and PR software.

Keynote speakers include Arianna Huffington, president of The Huffington Post, Rick Rudman, CEO of Vocus and many more!

Read more

http://www.vocus.com/conference

Big Data Marketing

Conference/Events
Tags: Advertising Marketing

Digital marketing is more complicated than ever before as the mix of media in consumers’ lives increases.  More than ever, customers are accustomed to receiving tailored content and targeted advertisements, and will ignore all but most relevant-to-them messages.  Marketers need to understand customer behaviour instead of customer characteristics to craft effective advertising campaigns.  To overcome this challenge they must learn how to leverage Big Data to forecast customer and marketplace behaviour.   Attend this conference to find out how to identify and analyze the customer across devices and interactions, manage and integrate all of your data, discover new and unexpected relationships and understand what data is and isn’t included in system recommendations. Read more

https://www.opendialogueinc.com/pages/overview_2.php

Training Great AR Spokespeople

Seminar/Workshop
Tags: Marketing Media Planning

Successful AR programs demand spokespeople trained in AR technique. While AR managers may opt for third party sources of training to address large groups of spokespeople – Forrester itself can provide such training for them if you wish - others prefer to train in-house, weaving the specifics of their AR initiatives into the material, and ensuring that it’s maximally focused on the vendor’s unique program. Even when large-scale training is outsourced, AR must still weave new spokespeople into the program as needed, rather than waiting for annual training sessions.

In this workshop, you will see which AR fundamentals your spokespeople must understand, and you will explore the options for giving and tailoring their training in-house using Forrester’s training materials yourself, and taking full account of the limited amounts of training time that busy executives can make available.
Read more

http://www.forrester.com//events?N=10006+5023#/Training+Great+AR+Spokespeople/agenda/-/E-EVE5899

Marketing&Tech Partnership Summit

Conference/Events
Tags: Marketing

Gartner predicts that CMOs soon will outspend CIOs on technology for good reason: To meet the ever-increasing expectations of today's demanding customers marketing leaders also must be masters of the tech tools that support their increasingly data-driven, multichannel marketing strategies. So, it's essential that marketers collaborate with their colleagues in technology roles—whether those technologists specialize in analytics, data quality, digital and mobile tools, or marketing applications.  Doing so will help to ensure consistently superior marketing performance based on delivering relevant, timely communications and offers at every customer touchpoint. It will also lead to productivity and process improvements, lower costs, greater innovation, and revenue growth.

It's time to build stronger alliances with your IT, digital, and mobile colleagues. Bring them, and your toughest issues, to DMN's Marketing&Tech Partnership Summit for a day of collaboration, ideation, and resolution. You'll leave recharged to tackle today's toughest marketing and technology challenges. Everybody wins.

Read more

http://www.dmnews.com/marketingtech-partnership-summit/section/3226/

Dissecting WebGL with Google Creative Technologist Justin Windle

Seminar/Workshop

WebGL is a magical graphics leprechaun that lives inside good web browsers. It’s the permissible spawn of OpenGL, which is a big unicorn that eats code and shits pixels.

Taming WebGL will allow you to create GPU accelerated graphics, physics and image effects that can run on desktop and mobile browsers without any plugins. Nice.

This little leprechaun speaks an ancient language though, generally forgotten in Frontendland and despite it’s computational and rendering dexterity, it’s quite shy and will often appear obtuse and quite frankly very unforthcoming about why it’s being such a disobedient little shit.

Join Huge and Justin Windle as we ply this volatile gremlin with treats and make it dance for us. We’ll learn what he really is, what he’s good for, dissect his digestive system (aka the pipeline) and ruminate how to listen to his faintly mumbled complaints. Then, whilst grasping the whip of compliance, we’ll command him to draw shapes, process images, render 3D objects and create particle effects at staggering speeds.

Read more

http://www.meetup.com/doctype-html/events/123439792/

Media Buying Academy's Boot Camp

Seminar/Workshop

Media Buying Academy's 4.5 day Boot Camp is the only "hands-on," "this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Eighteen years of teaching media buying tells us this class is perfect for advertising agency personnel, marketing directors, business owners who advertise, media sales people, and graphic arts studios whose clients are asking them to place media for them.  Classes are small by design and seating is limited.  Don't miss this class!  Call now at 1-800-622-2893 or visit our website for more detailed information or a registration form at www.mediabuyingacademy.com.  For questions, please contact Lee Morrow at leemorrow@comcast.net.
Contact:  Lee Morrow Media Buying Academy, 410-756-1842, leemorrow@comcast.net Read more

www.mediabuyingacademy.com

FoodTECH: Food, Tech and Funding

Conference/Events
Tags: Advertising Branded Content Marketing

Includes Food and Wine Tasting

This special event will focus on the links between food, wine and spirits, technology and funding. Gotham Media has long been a link between angels, VC's and startups. Now we're turning our attention to the food industry. Please join us as entreprenurs and investors talk about strategies, positioning, what works, and what doesn't in this exciting space. For those not yet involved in the field, this session will help to stir the pot (pun, semi-intended). You'll come away with some great ideas as well as an introduction to this rapidly evolving field.

Read more

http://foodtech-nyc.eventbrite.com/

Gracie Awards Luncheon

Awards/Nomination

For 38 years, the AWM Foundation has honored programming that is created for women, by women and about women, as well as individuals who have made exemplary contributions to the industry.  The Gracies encourage and honor the realistic and faceted portrayal of women in entertainment, news, features and other programs.  The Gracies Awards Luncheon brings together industry luminaries, broadcasting and cable professionals, and journalism students who gather to celebrate the outstanding achievements of their colleagues and peers. Local, student and digital and public broadcasting winners will be honored at a luncheon on June 26, 2013.

 

Read more

www.thegracies.org

Interactive Advertising and Digital Media Training Courses

Seminar/Workshop

Level I Courses:  Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying of Interactive Media - Learn Essential Technologies, Concepts and Best Practices - Gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to improve your knowledge and skills this is an essential course. Visit our website for complete course descriptions, outlines, tuition fees. www.LaredoGroupSeminars.com Read more

www.LaredoGroupSeminars.com

Health Care Marketing

Seminar/Workshop
Tags: Marketing

Read more

http://www.marketingpower.com/Calendar/Pages/2013_ts_health_care_marketing_chicago.aspx

Native Advertising Summit - Atlanta

Conference/Events
Tags: Advertising Branded Content Marketing

The Native Advertising Summit - Atlanta (NAS) is the 2nd conference in the NAS event series. The Summit will bring together publishers, platforms, brands, and agencies to discuss how they create great branded content and the new, native methods to distribute that content.  Building off of learnings from the 1st Native Advertising Summit, the goal of NAS-Atlanta will be to move past concept conceptualization and towards a discussion around scale and adoption. The speaking roster includes exectuives from AT&T, GAP, Coca-Cola, Forbes, Gawker, Buzzfeed, Sharethrough, Pandora, and many more. MediaPost subscribers recieve a 20% discuount on tickets (CODE: Atlanta13).  Read more

http://summit.nativeadvertising.com/

DigitalFlashNYC June Event: Native Advertising - Everything you wanted to know, but were afraid to ask..

Conference/Events
Tags: Advertising Marketing

DigitalFlashNYC is back for June, with an awesome panel on Native Advertising -Everything you wanted to know, but were afraid to ask. Whether you're a brand, a startup, agency or curious about digital, Native Advertising is a topic that is multifacted and has very unique POV's. We've gathered some of the most insightful people on the topic to have an honest conversation about what's working, what's not and where we should go from here.

 

Panelists:

Susan Borst - Director, Industry Initiatives, IAB

Todd Cullen - CEO, ThoughtLeadr

John Hazard - Director of Accounts, Contently

Chris Cunningham - Co-Founder, Appssavvy

Jose Meija - Founder,  JRM

Read more

http://dflashnative2013.eventbrite.com/

Intelligent Selling of Interactive Advertising - Level II

Seminar/Workshop
Tags: Advertising Media Buying/Selling Media Planning

Intermediate Digital Sales Techniques - This course builds on the Level I course, providing more in-depth “how to” knowledge and sales skills needed for understanding all of the digital options. We cover what media types and platforms work best for different client objectives and how to respond to brand, direct response and brand-response campaign goals as well as their metrics and measurement criteria.

Visit our website for complete course descriptions, outlines, tuition fees. www.LaredoGroupSeminars.com Read more

www.LaredoGroupSeminars.com

Media Buying Academy's Boot Camp

Seminar/Workshop

Media Buying Academy's 4.5 day Boot Camp is the only "hands-on," "this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Eighteen years of teaching media buying tells us this class is perfect for advertising agency personnel, marketing directors, business owners who advertise, media sales people, and graphic arts studios whose clients are asking them to place media for them.  Classes are small by design and seating is limited.  Don't miss this class!  Call now at 1-800-622-2893 or visit our website for more detailed information or a registration form at www.mediabuyingacademy.com.  For questions, please contact Lee Morrow at leemorrow@comcast.net.
Contact:  Lee Morrow Media Buying Academy, 410-756-1842, leemorrow@comcast.net Read more

www.mediabuyingacademy.com

OMMA mCommerce

Conference/Events ★ Featured

The mobile shopping revolution is upon us, with consumer purchasing behavior undergoing a radical transformation. Consumers no longer go shopping, they always are shopping. Brand and agencies are working to find new and innovative ways to interact and engage with shoppers on the move. Location-based advertising takes on new relevance with smartphone and tablet behaviors with the ability to reach mobile consumers as they near the purchase. As the traditional sales funnel is replaced by the Mobile Shopping Life Cycle, marketers have the opportunity to reach and influence consumers at multiple stages as they research, travel, shop and pay via multiple mobile payment methods and interact with their social networks discussing past and future purchases.

What to Expect:

• Listen to top names from media agencies, retailers and brands in onstage panels, keynotes, research presentations and case studies to determine the most effective methods of reaching mobile, interactive shoppers.
• Learn how to engage mobile shoppers at all stages of the new mobile path to purchase.
• Network with agencies, brands and other decision makers in the broad world of mobile commerce to broaden your connections and partnerships. Read more

http://www.mediapost.com/ommamcommerce/

2013 AMA Nonprofit Marketing Conference

Conference/Events
Tags: Marketing

Whether you are large or small, national or local, an association, museum, school or a charity, the 2013 AMA Nonprofit Marketing Conference will help bring to light the skills and knowledge you need to get you and your organization on point.

Read more

http://www.marketingpower.com/nonprofit

Digital Cocktails - Crowdfunding NYC

Conference/Events
Tags: Marketing

Panel Discussion and Wine Tasting

Gotham Media's Second Annual Crowdfunding-NYC panel will feature a discussion on the state of crowdfunding with a focus on New York entrepreneurs and investors. The discussion will feature a discussion of investment crowdfunding and the state of the JOBS Act. Participants will also explore how ventures can best position themselves to raise investment or participatory funds and how to analyze the best and worst crowdfunding platforms. We will look at the challenges and opportunities in this booming field. It is a must for entrepreneurs, investors and as well as anyone dealing with the environment for startup and early stage companies.

Read more

http://crowdfund-nyc.eventbrite.com/

Paragon Media - Media Planning and Buying Seminar

Seminar/Workshop

This 4-module program (each a half-day, for which you can sign up individually) for advertisers, ad agencies, media sales reps and media agencies is designed to teach the fundamentals of the media planning and buying process. Basic terms and concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message. Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected and purchased. Read more

http://www.paragonmedia.com/media-planning-buying-public-s/

Media Buying Academy's Boot Camp

Seminar/Workshop

Media Buying Academy's 4.5 day Boot Camp is the only "hands-on," "this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Eighteen years of teaching media buying tells us this class is perfect for advertising agency personnel, marketing directors, business owners who advertise, media sales people, and graphic arts studios who clients are asking them to place media for them.  Classes are small by design and seating is limited.  Don't miss this class!  Call now at 1-800-622-2893 or visit our website for more detailed information or a registration form at www.mediabuyingacademy.com.  For questions, please contact Lee Morrow at leemorrow@comcast.net.
Contact:  Lee Morrow Media Buying Academy, 410-756-1842, leemorrow@comcast.net Read more

www.mediabuyingacademy.com

OMMA Premium Display

Conference/Events ★ Featured
Tags: Advertising Marketing Media Buying/Selling Media Planning

Some things never change. For all of the efficiency and interactivity the digital revolution has brought to the marketing world, the basics of advertising continue to hold true. Great brands want to align themselves with great content, build rich experiences that leverage a medium’s creative palette, and maintain control over where and how their messages reach consumers. The online marketplace of search and nano-targeting banner technologies have been a boon to direct marketers large and small. And yet, big brands still crave the three perennial Cs: Control over placement, Contexts that resonate with customers, and Creativity that brings real impact to a message. A large share of digital ad dollars continues to flow to the clean, well-lit places because that is where branding still happens best. Read more

http://www.mediapost.com/ommapremiumdisplay/

OMMA DDM

Conference/Events ★ Featured
Tags: Advertising Marketing Media Buying/Selling Media Planning

At OMMA Data Driven Marketing we cut the topic of Big Data down to more manageable bite sizes. Data is transforming agencies and brands in multiple ways, from reorienting how media is segmented and bought to targeting customers with the right message at the right stage of the purchase funnel. We drill deep into whether these layers of costly data are really having the effect the industry intended in actual campaigns. And are the many models for attributing credit to the many pieces of digital marketing really adding up? We know that data can inform targeting but how is it working its way beyond the trading desks and up the organizational ladder to inform product design, customer relations, and overall strategy. And what is to be made of the biggest dump of new information (and inventory) the Web has ever seen, the torrents of social media? Is this new social terrain, and the new big player in display advertising, Facebook, proving to be both a great source of targeting data and an effective environment for targeted advertising? Read more

http://www.mediapost.com/ommaddm/

OMMA RTB

Conference/Events ★ Featured
Tags: Advertising Marketing Media Buying/Selling Media Planning

After a sold-out event in New York City, OMMA RTB will head to Los Angeles and focus on all components of the programmatic buying phenomenon & marketplace. The event will feature in-depth panels, keynotes and case studies as we seek to cover the many corners of this emerging phenomenon - DSPs, exchanges, trading desks & sell-side platforms, bringing to light best practices and challenges media buyers face in employing these tools. Attendees will include interactive media buyers, planners, and senior ad agency execs, publishers, brand managers, researchers, analysts and technology solutions providers. Read more

http://www.mediapost.com/ommartb/

4th Annual PR Summit

Conference/Events
Tags: Advertising Branded Content Marketing Media Planning

PR Summit conferences and chat events explore how business leaders, entrepreneurs and public relations organizations go beyond the clutter, to create real-world, real-time impact, and bottom line driven results. Our speakers are cool. We are not stuffy, boring or bothered by pretense & social convention. The PR Summit is edgy, yet our content is creative, disruptive and next level.  

Read more

http://4thannualprsummit-eorg.eventbrite.com/

Leading the Marketing Planning Initiative

Seminar/Workshop
Tags: Marketing

Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success. We approach marketing plans systematically and from a best-practices perspective. Attendees are invited to bring their own marketing planning challenges and opportunities to the session. The session is conducted by an experienced marketing planner who will employ a variety of learning approaches including the sharing of best practice ideas among the group, breakouts and feedback, application exercises and a plan of attack to take home to lead your own marketing planning process. Read more

http://www.marketingpower.com/Calendar/Pages/2013---ts-leading-the-marketing-planning-Initiative-Chicago.aspx

Do Good Better | Innovation in Cause Marketing

Conference/Events
Tags: Marketing

Read more

http://www.talkforumnyc.com/talk-conference/do-good-better/

Media Buying Academy's Boot Camp

Seminar/Workshop

Media Buying Academy's 4.5 day Boot Camp is the only "hands-on," "this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Eighteen years of teaching media buying tells us this class is perfect for advertising agency personnel, marketing directors, business owners who advertise, media sales people, and graphic arts studios whose clients are asking them to place media for them.  Classes are small by design and seating is limited.  Don't miss this class!  Call now at 1-800-622-2893 or visit our website for more detailed information or a registration form at www.mediabuyingacademy.com.  For questions, please contact Lee Morrow at leemorrow@comcast.net.
Contact:  Lee Morrow Media Buying Academy, 410-756-1842, leemorrow@comcast.net Read more

www.mediabuyingacademy.com

Interactive Advertising & Digital Media Training

Seminar/Workshop
Tags: Advertising Media Buying/Selling Media Planning

This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course. Click Here for a complete course description and outline.

 

Read more

http://www.laredogroupseminars.com

Intelligent Selling of Interactive Advertising - Level II

Seminar/Workshop
Tags: Advertising Media Buying/Selling Media Planning

Intelligent Selling of Interactive Advertising – Level II: Intermediate Digital Sales Techniques

Provides in-depth “how to” knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals. Click Here for a complete course description and outline.

Read more

http://www.laredogroupseminars.com

Intelligent Selling of Interactive Advertising - Level III

Seminar/Workshop
Tags: Advertising Media Buying/Selling Media Planning

Intelligent Selling of Interactive Advertising - Level III: Advanced Digital Sales Strategies and Techniques
Designed for publishers, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print and broadcast sellers who are transitioning to digital sales, those in digital media who want to accelerate their media revenues. Click Here for a complete course description and outline.

Read more

http://www.laredogroupseminars.com

Paragon Media - Media Planning and Buying Seminar

Seminar/Workshop

This 4-module program (each a half-day, for which you can sign up individually) for advertisers, ad agencies, media sales reps and media agencies is designed to teach the fundamentals of the media planning and buying process. Basic terms and concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message. Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected and purchased. Read more

http://www.paragonmedia.com/media-planning-buying-public-s/

MediaPost's Mobile Insider Summit

Conference/Events ★ Featured

Twice a year, the best minds in the Mobile Marketing industry get together to share cutting edge information and experience on search marketing in a think-tank environment, exploring new technology, strategies and tactics for effective campaigns, challenging what's working (and what's not), and taking an in-depth look at where the channel is going. (And that's just during the mornings!) Afternoons and evenings are filled with adventurous networking activities, fabulous dining experiences and cocktail parties with top marketing and agency executives. Read more

http://www.mediapost.com/mobileinsidersummit/

Media Buying Academy's Boot Camp

Seminar/Workshop

Media Buying Academy's 4.5 day Boot Camp is the only "hands-on," "this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Eighteen years of teaching media buying tells us this class is perfect for advertising agency personnel, marketing directors, business owners who advertise, media sales people, and graphic arts studios whose clients are asking them to place media for them.  Classes are small by design and seating is limited.  Don't miss this class!  Call now at 1-800-622-2893 or visit our website for more detailed information or a registration form at www.mediabuyingacademy.com.  For questions, please contact Lee Morrow at leemorrow@comcast.net.
Contact:  Lee Morrow Media Buying Academy, 410-756-1842, leemorrow@comcast.net Read more

www.mediabuyingacademy.com

MediaPost's Social Media Insider Summit

Conference/Events ★ Featured

It's been a headline-making year for social media. Twitter has continued in its role as the real-time, go-to platform about what’s going on around the world; Facebook went public; a number of major solution providers consolidated; and mobile social gained increasing traction as consumers continued to flock to new devices of all kinds, from smartphones to iPads. But even as the industry moves towards fast-moving maturity, it has a lot of work to do. Twitter, Facebook and LinkedIn are still firming up their business and ad models; mobile marketing – to many people – is still a conundrum, and there are, of course, continuing concerns about how to responsibly use Big Data to better target potential customers. And then there are newer platforms, such as Pinterest, which raise as many questions as there are marketing opportunities. Join major players in social media and marketing at MediaPost's sixth Social Media Insider Summit. Executives will tell you what they think the outlook is for such foundational platforms as Twitter, Facebook and LinkedIn. There will be discussions about some of the new, image-based social media, advertiser case studies, and our popular consumer panel, where we ask social media users how they are really using the medium. And that just scrapes the surface of what promises to be three memorable days of insight and networking. As Marc Zeitlin, VP/eBusiness of Farmers Insurance Group, said of a recent summit: "Thank you very much for putting on a very stimulating Summit. The speakers and panels were outstanding, as was the opportunity to network with thought leaders in the space and generate new ideas. This was my first time attending the Social Media Insider Summit, but won't be my last. See you at the next one!" Read more

http://www.mediapost.com/socialmediainsidersummit/

Social+Mobile:Show Me the Money!

Conference/Events
Tags: Advertising Marketing Media Planning

Borrell Associates, Local Media Association and Local Search Association, three of the media industry’s most progressive companies, invite you to participate in this premier event dedicated to social and mobile revenue opportunities. We have identified the top local media performers in this space from Internet pureplays, TV, radio, newspapers, directory publishers and more.

Don’t miss this opportunity to learn what’s working, what’s generating revenue and ROI, and what the most promising business models look like.

Who Should Attend: Anyone charged with growing social and/or mobile revenue at a local media company.
http://localmedia.org/Conferences/SocialMobile.aspx 

Read more

http://localmedia.org/Conferences/SocialMobile.aspx

3rd Annual Marketing to Latinos Travel, Tourism & Hospitality Business Summit and Networking Event

Conference/Events

LatinVision Media  will host its 3rd Annual Marketing to Latinos Travel, Tourism and Hospitality  Business Summit and Networking Event on Thursday, August 22nd, 2013  in New York City. The US Hispanic Market with $1.5 trillon in Purchasing power is playing a mayor role on marketers minds to tap into the fastest growing market in the U.S. Speakers are some of the most powerful marketers and leaders in the field of travel, tourism and hospitality industries Details are here: www.latinvision.com/conference/travel. Contact Eric at eric@latinvision.com for sponsorship and speaker Opportunities.  Watch the video here tinyurl.com/c6ao3hv Read more

http://www.latinvision.com/conference/travel

Media Buying Academy's Boot Camp

Seminar/Workshop

Media Buying Academy's 4.5 day Boot Camp is the only "hands-on," "this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Eighteen years of teaching media buying tells us this class is perfect for advertising agency personnel, marketing directors, business owners who advertise, media sales people, and graphic arts studios whose clients are asking them to place media for them.  Classes are small by design and seating is limited.  Don't miss this class!  Call now at 1-800-622-2893 or visit our website for more detailed information or a registration form at www.mediabuyingacademy.com.  For questions, please contact Lee Morrow at leemorrow@comcast.net.
Contact:  Lee Morrow Media Buying Academy, 410-756-1842, leemorrow@comcast.net Read more

www.mediabuyingacademy.com

American Marketing Association's Annual Marketing Conference

Conference/Events
Tags: Advertising Branded Content Branded Entertainment Marketing Media Planning

Save the Date for the American Marketing Association Annual Marketing Conference - September 9th-11th at the New Orleans Sheraton!

This conference is the American Marketing Association’s event for the marketing community and a destination for the latest marketing thinking, analytics, innovations and interaction with the best marketing minds.

The depth of rich content and resources makes this conference relevant to marketers dealing with the challenges of today. Marketers will leave with having been challenged to think intentionally, more strategically and have the knowledge to impact their organization’s business results more positively.

FEATURED SPEAKER:

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world."

- Daniel Gilbert, Harvard College Professor of Psychology at Harvard University and author of Stumbling on Happiness
Jonah Berger, James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania and Author, Contagious, Why Things Catch On

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www.ama.org/annualconference

LEADING IN LOCAL: SMB Digital Marketing

Conference/Events
Tags: Advertising Marketing Media Buying/Selling Media Planning

BIA/Kelsey's LEADING IN LOCAL: SMB Digital Marketing will examine the leading edge of small-business marketing innovation, including digital/online media, local sales strategies, merchant outreach, social media, local search, mobile strategies and customer retention solutions.

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http://www.biakelsey.com/leadinginlocalaustin

D2Cincinnati

Conference/Events
Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

D²Cincinnati is the first digital marketing conference focusing specifically on customer centricity, the concept of putting an organization’s customers at the center of their business and marketing decisions. Designed to capitalize on the wealth of consumer marketing and customer-centric companies in the Cincinnati area, D²Cincinnati focuses on the intersection where brands, retailers and technology companies digitally connect with the consumer to build long-term loyalty.

www.d2cincinnati.com

September 11-12, 2013, at the Horseshoe Casino in Cincinnati, Ohio

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www.d2cincinnati.com

D2 Cincinnati

Conference/Events
Tags: Advertising Branded Content Marketing

Organized by customer science experts dunnhumbyUSA and American Advertising Federation (AAF) Cincinnati, D2 Cincinnati is the first digital marketing conference focusing specifically on customer centricity, the concept of putting an organization’s customers at the center of their business and marketing decisions. The event is designed to capitalize on the wealth of consumer marketing and customer-centric companies in the Cincinnati area, D² Cincinnati focuses on the intersection where brands, retailers and technology companies digitally connect with the consumer. Cincinnati has the highest per-capita concentration of branding professionals in the world and is the home of the largest consumer goods manufacturer (Procter & Gamble), the largest supermarket retailer (The Kroger Co.), and the largest department store chain (Macy’s) in the country. Website: www.d2cincinnati.com Twitter: @d2Cincinnati

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www.d2cincinnati.com

Interactive Advertising & Digital Media Training

Seminar/Workshop
Tags: Advertising Media Buying/Selling Media Planning

Level I Course - Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying of Interactive Media: Essential Technologies, Concepts and Best Practices
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course. Click Here for a complete course description and outline.

Read more

www.LaredoGroupSeminars.com

Intelligent Selling of Interactive Advertising - Level II

Seminar/Workshop
Tags: Advertising Media Buying/Selling Media Planning

Intermediate Digital Sales Techniques

Provides in-depth “how to” knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals. Click Here for a complete course description and outline.

Read more

www.LaredoGroupSeminars.com

Retail Insights Southeast

Conference/Events
Tags: Advertising Marketing

Retail Insights Southeast is an educational luncheon and networking event hosted by shopper marketing agency Theory House. Now in its second year, the event has attracted retailers like Food Lion, Lowe’s, Starbucks, Family Dollar and Ingles Markets, manufacturers like Coca-Cola, Clorox, Electrolux, Unilever, Rubbermaid, RSC and PepsiCo and supporting vendors like MaxPoint, Valassis and Illumination Research. Tickets at retailinsights.eventbrite.com

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retailinsights.eventbrite.com

Predictive Analytics World for Government-Washington, DC 2013

Conference/Events
Tags: Advertising Marketing Media Planning

Predictive Analytics World for Government (http://www.pawgov.com) is a practically-focused conference that highlights case studies of how government agencies are currently using data analytics to solve real world problems.

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http://www.predictiveanalyticsworld.com/gov/2013/

Paragon Media - Media Planning and Buying Seminar

Seminar/Workshop

This 4-module program (each a half-day, for which you can sign up individually) for advertisers, ad agencies, media sales reps and media agencies is designed to teach the fundamentals of the media planning and buying process. Basic terms and concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message. Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected and purchased. Read more

http://www.paragonmedia.com/media-planning-buying-public-s/

IQPC Big Data Exchange

Conference/Events

The 2-Track Big Data Exchange will provide insight and best practices for IT and Marketing/Analytics Executives to be able to:

• Recognize how to leverage Big Data to boost revenues and improve customer relations
• Collect, sort and store immense quantities of structured, unstructured and multi-structured data
• Process your data in “real-time”
• Learn & understand Big Data tools and technologies, including: Hadoop, Cassandra, Map/Reduce and NoSQL databases
• Examine how to integrate your data collection technologies with analysis tools to produce actual usable information
• Determine manners to equip your teams with the appropriate skill sets needed to manage and analyze Big Data
• Ascertain how the Cloud can decrease the cost of storage and curb the ever-increasing complexity of computing
• And much more…

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http://www.bigdataexchange-usa.com

OMMA Global @ Advertising Week NY

Conference/Events ★ Featured

Join Joe Tripodi -- CMO, Coca Cola, Martin Clarke -- Publisher, Mail Online, and over 140 other top executives in Online Media, Marketing and Advertising at OMMA Global on September 23rd and 24th at Advertising Week in New York City. Read more

http://www.mediapost.com/ommaglobal/

OMMA Awards

Awards/Nomination ★ Featured

Join MediaPost for its seventh annual OMMA Awards Dinner Reception and Awards Ceremony at the New York's Times Square Marriott Marquis hotel.

Monday, Septemebr 23, 2013

5:30 PM Cocktail Hour
6:30 PM Dinner Reception
7:00 PM Awards Presentation Read more

http://www.mediapost.com/ommaawards/

New Metrics 2013

Conference/Events
Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

New Metrics ’13- Explore the future of sustainable business metrics. The two-day, Sustainable Brands Issues in Focus event examines leading-edge work that expands the way business can create, quantify, manage and communicate value, and enhance financial performance with shared value. Top sustainability strategists from a variety of sectors will explore models for quantifying the environmental and social impacts of business activity. And industry leaders will collaborate on issues such as valuing ecosystem services, adding environmental impact and human capital to the balance sheet, and putting goals in context. September 24-25, 2013, Philadelphia, PA. Learn more: www.SBIIF.com

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http://www.sustainablebrands.com/events/sbiif/newmetrics13?utm_source=MediaPost&utm_medium=calendar&utm_campaign=SBIIF

The Future of Media Forum

Conference/Events ★ Featured
Tags: Advertising Marketing Media Buying/Selling Media Planning

On September 25, 2013, top minds in the media, marketing and advertising fields will convene to discuss, debate and opine about the shape, scope and future of the media industry at Media Magazine’s Future of Media Forum.

Prominent executives from all sides of the media business will gather at this annual Advertising Week event hosted by MediaPost Communications. Now in its 6th year, the event will be again be held with venue host SCPS Master's Program in Graphic Communications Management and Technology at NYU’s Kimmel Center in Manhattan. Read more

http://www.mediapost.com/futureofmedia/

Predictive Analytics World Boston 2013

Conference/Events
Tags: Advertising Branded Content Marketing Media Planning

Predictive Analytics World Boston (http://www.predictiveanalyticsworld.com/boston/2013/) keynote addresses from:  Saum Mathur, Global CIO, HP Software; Michael Berry, Business Intelligence Director, TripAdvisor; Eric Siegel, Founding Chair, Predictive Analytics World;  including a special session from industry heavy-weight John Elder, CEO & Founder, Elder Research, Inc. Use Disc Code: MED150 for $150 off Early Bird or Two Day Pass. Read more

http://www.predictiveanalyticsworld.com/boston/2013/

6th Annual CEOs Summit Shaping the Future of Latin Media, Entertainment, Advertising and Technology

Conference/Events

LatinVision Media  will host its 6th Annual CEOs Summit and Networking Event on Thursday, October 3rd, 2013  in New York City. The US Hispanic Market with $1.5 trillon in Purchasing power is playing a mayor role on marketers minds to tap into the fastest growing market in the U.S. Speakers are some of the most powerful marketers and leaders in these industries. Details are here: www.latinvision.com/conference. Contact Eric at eric@latinvision.com for sponsorship and speaker Opportunities.  Watch the video here tinyurl.com/c6ao3hv Read more

htpp://www.latinvision.com/conference

Forrester's Forum For Customer Experience Professionals West

Conference/Events
Tags: Branded Content Marketing Media Buying/Selling

Why boost your customer experience to the next level? It’s not just a feel-good story. Over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22%. During this Forum, Forrester will reveal how these leaders were successful, and what you can do in your company now to start seeing similar results. Read more

http://www.forrester.com/CXW13

BOLO 2013 - Digital Marketing Conference

Conference/Events

BOLO -[boh-loh], verb - Be On the Look Out

Digital conference in Scottsdale, AZ

Don’t just think outside the box. Burn it. Then blaze a new trail.

BOLO is the agency-focused digital marketing conference that brings you out-of-the-box ideas that actually work. We unite agency change-makers to learn about and discuss fresh and audacious topics, with actionable takeaways you can implement immediately upon returning to the office. Join the fun October 13-15, 2013 in Scottsdale, Arizona.

www.boloconference.com 

Read more

www.boloconference.com

Paragon Media - Media Planning and Buying Seminar

Seminar/Workshop

This 4-module program (each a half-day, for which you can sign up individually) for advertisers, ad agencies, media sales reps and media agencies is designed to teach the fundamentals of the media planning and buying process. Basic terms and concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message. Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected and purchased. Read more

http://www.paragonmedia.com/media-planning-buying-public-s/

Interactive Advertising & Digital Media Training

Seminar/Workshop
Tags: Advertising Media Buying/Selling Media Planning

Level I Course - Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying of Interactive Media: Essential Technologies, Concepts and Best Practices

This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course. Click Here for a complete course description and outline. 

Read more

www.LaredoGroupSeminars.com

Intelligent Selling of Interactive Advertising - Level II

Seminar/Workshop
Tags: Advertising Media Buying/Selling Media Planning

Level II Course: Intermediate Digital Sales Techniques

Provides in-depth “how to” knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals. Click Here for a complete course description and outline.

Read more

www.LaredoGroupSeminars.com

Intelligent Selling of Interactive Advertising - Level III

Seminar/Workshop
Tags: Advertising Media Buying/Selling Media Planning

Level III Course: Advanced Digital Sales Strategies and Techniques

Designed for publishers, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print and broadcast sellers who are transitioning to digital sales, those in digital media who want to accelerate their media revenues. Click Here for a complete course description and outline.

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www.LaredoGroupSeminars.com

Forrester's Forum For eBusiness & Channel Strategy Professionals

Conference/Events
Tags: Advertising Branded Content Marketing Media Buying/Selling Media Planning

Digital is the backbone of your entire business strategy. You are now in a Darwinian race for digital dominance. To win, eBusiness & Channel Strategy Professionals must lead the transformation of their firm’s digital sales and service strategies — overhauling their customer relationships and upending traditional business practices.

This is hard. Simply organizing your digital staff does not shore up the skills and processes you will need to create differentiating digital experiences across touchpoints. At this Forum, we’ll coach you on leading a digital business transformation at your organization.

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http://www.forrester.com/eBiz13

2nd Annual Marketing to Latinos Banking, Insurance & Finance Business Summit and Networking Event

Conference/Events

LatinVision Media  will host its 2nd Annual Marketing to Latinos Banking, Insurance and Finance Business Summit and Networking Event on Thursday, November 14th, 2013  in New York City. The US Hispanic Market with $1.5 trillon in Purchasing power is playing a mayor role on marketers minds to tap into the fastest growing market in the U.S. Speakers are some of the most powerful marketers and leaders in the field of Banking, Insurance and Finance industries Details are here: www.latinvision.com/conference/banking. Contact Eric at eric@latinvision.com for sponsorship and speaker Opportunities.  Watch the video here tinyurl.com/c6ao3hv Read more

http://www.latinvision.com/conference/banking

Sustainable Brands Europe

Conference/Events

Sustainable Brands Europe 2013 – Connect with Sustainability Executives, Brand Strategists, Design & Innovation Leaders, and Marketing & Communication Stakeholders Leaders as SB’Europe convenes to drive innovation that leads to enhanced business and brand value. Explore the Sustainable Brands Renaissance currently being set up, with incredible surges of new values, creativity and solutions and the role that brands play along the path toward sustainability. Participate in collaborative discussions alongside Unilever, Coca-Cola, Philips, MARS, and hundreds more as the Sustainable Brands community convenes face-to-face in London, England. November 18-19. Learn more at www.SustainableBrandsEurope.com Read more

http://www.sustainablebrands.com/events/sbeurope13?utm_source=MediaPost&utm_medium=calendar&utm_campaign=SBEurope

the 4th International Symposium on Information and Communication Technology - SoICT 2013

Conference/Events
Tags: Advertising

Communication Technology - SoICT 2013!

Following the success of SoICT 2012, the School of Information and Communication Technology - Hanoi University of Science and Technology (HUST) organizes the fourth edition SoICT 2013. Since establishment, HUST has always been one of the most prestigious centers in engineering education and training as well as scientific research in the country.

SoICT 2013 is a scientific symposium for research in all major areas of computing. The aim of the symposium is to bring together researchers and practitioners from academia, industry and government for technical discussions and interactions on specific computing topics. Interested authors are invited to submit both research and tool papers in the following topics:

• Computing Algorithms and Paradigms
• Knowledge-based and Information Systems
• Computer and Communication Engineering
• Image Processing and Computer Vision
• Software Engineering
• Applications

The proceedings of SoICT 2013 will be published as a volume in ACM ICPS and indexed by ACM Digital Library and DBLP.

Your participation in SoICT 2013 is surely to be a great experience and one that you will long remember with many benefits to your future technical knowledge and your preparations to enhance your career and for embarking into the future. We look forward to seeing you in Da Nang, Vietnam.

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http://www.acm-soict.org/

Interactive Advertising & Digital Media Training

Seminar/Workshop
Tags: Advertising Media Buying/Selling Media Planning

Level I Course - Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying of Interactive Media: Essential Technologies, Concepts and Best Practices

This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course. Click Here for a complete course description and outline.

Read more

www.LaredoGroupSeminars.com

LEADING IN LOCAL: Interactive Local Media

Conference/Events
Tags: Advertising Marketing Media Buying/Selling Media Planning

Join us in San Francisco, Dec. 10-12, for LEADING IN LOCAL: Interactive Local Media (formerly ILM West), the original digital media conference focused on the interactive local opportunity. This event has consistently attracted the industry's most interesting, innovative and inspired leaders for nearly 10 years.

Read more

http://www.biakelsey.com/LeadinginLocalSanFrancisco

Intelligent Selling of Interactive Advertising - Level II

Seminar/Workshop
Tags: Advertising Media Buying/Selling Media Planning

Level II Course: Intermediate Digital Sales Techniques

Provides in-depth "how to" knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals. Click Here for a complete course description and outline.

Read more

www.LaredoGroupSeminars.com

13th IEEE International Symposium on Signal Processing and Information Technology (ISSPIT 2013)

Conference/Events
Tags: Advertising Branded Content Branded Entertainment Marketing

The IEEE Symposium on Signal Processing and Information Technology (ISSPIT) is a series of international symposia that aim to cover most aspects in the fields of signal processing and information technology. Sessions will include tutorials in addition to presentations on new research results. 

The 13th IEEE International Symposium on Signal Processing and Information Technology, ISSPIT 2013, is a premiere technical forum for researchers in the fields of signal processing and information technology. The conference is aiming at providing a forum to continue and accelerate the momentum of researching in related fields. The conference provides a unique opportunity for international scientists, engineers and scholars to share and exchange experiences. ISSPIT 2013 will include state-of-the-art oral, poster sessions, and tutorials related to the key areas outlined below.  Read more

http://isspit2013.in/