33 events found in Event Type Conference/Events

  • May 31
  • June 05
    • Amelia Island, Florida
      June 5, 2016 - June 8, 2016

      Email Insider Summit

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      As consumers embrace a multitude of devices, marketers have more of an opportunity than ever to connect to their customers. Yet this cross device, cross channel world can make it difficult to deliver personalized experiences to customers. Successful implementation of cross channel marketing requires sophisticated tracking for a better understanding of your customers and deep personalization.

      Join us as we explore how leading brands are executing a single user view to track the customer journey across devices and how conversion rate optimization is taking testing beyond A/B splits. At the show, email marketing experts will also be discussing topics including: how to make the most out of reporting tools, finding loyalty in the competitive landscape and database growth.

      We will hear from global brands about vendor-brand relationships and how to overcome email issues when mailing across borders. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

      Read more

      http://www.mediapost.com/emailinsidersummit/
    • San Antonio, Texas
      June 5, 2016

      VMA Media: Mobilenomics

      Conference/Events
      Tags: Ad Tech Advertising Marketing Media Buying/Selling Media Planning Mobile

      It’s time to stop thinking about mobile as a series of one-off campaigns and start looking at the bigger picture – how to make mobile marketing work for your brand objectives. Read more

      http://vmamedia.com/event/mobilenomics-summit-2/
  • June 06
    • San Diego, California
      June 6, 2016

      Sustainable Brands '16 San Diego

      Conference/Events
      Tags: Marketing

      Discover how global brand leaders like Unilever, CVS Health, HP and Target are succeeding by Activating Purpose with sustainability-led innovation to create and scale positive impact. Join global business leaders for SB’16 San Diego, CA, June 6-9, 2016. Read more

      http://sbshare.co/1Wx2gdK
  • June 07
  • June 08
    • Amelia Island, Florida
      June 8, 2016 - June 11, 2016

      TV Insider Summit

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      The great wave of data—driven, highly targeted, programmatic buying of audiences that has defined digital advertising in recent years is poised to redefine and redirect the mother lode of all advertising budgets – TV. At MediaPost's first TV Insider Summit we clarify what the future will look like for what we used to call "TV." There has already emerged a complicated and diverse set of disciplines to manage the transition: “data-infused” segmentation leverages digital profiles to parse and hyper-target TV buys; addressable platforms can send specific ads to individual households during local avails; programmatic platforms automate the process of targeting ads towards specific TV inventory in real time. 

      At our inaugural TV Insider Summit we will tease out the differences among these approaches – how they work, complement or challenge incumbent methods of TV buying and selling. But most importantly, the TV Insider Summit will position leaders in the field to understand and influence the ways in which emerging technologies and techniques will redefine their field. Read more

      http://www.mediapost.com/tvinsidersummit/
  • June 09
  • June 15
    • Chicago, Illinois
      June 15, 2016

      CRMC 2016

      Conference/Events
      Tags: Marketing

      Over its 22-year history, CRMC has become the premier event for Retail Marketing & CRM Executives. The 2016 agenda will be packed with case studies from top executives at leading retail firms. CRMC 2016 will be the year of “Navigating the Future of CRM”. Expect to hear from a diverse group of retail experts that will cover digital marketing, mobile and social media, customer behavior, generational marketing, the economy, and other topics of importance to retail CRM practitioners. Plus, discover what the top retail brands are doing to stay ahead of competition and consumer trends.

      Read more

      https://www.thecrmc.com
    • Berlin, International
      June 15, 2016

      FirstScreen

      Conference/Events
      Tags: Ad Tech Advertising Marketing Media Planning Mobile

      AppLift, in partnership with conference organization specialists Online Marketing Rockstars, announced FirstScreen, the first conference entirely dedicated to mobile performance advertising and advertising technology. FirstScreen will take place on June 15, 2016 at Urania in Berlin. Keynote sessions will be held by innovative industry leaders to discuss the most pressing challenges facing mobile marketers and performance advertisers today.

      Read more

      http://www.firstscreenconf.com/
  • June 16
    • Boston, Massachusetts
      June 16, 2016

      reVISION Boston

      Conference/Events
      Tags: Marketing

      How do you create, deliver and optimize content for every user interaction? Which technology, design and strategic frameworks are the right fit to build remarkable digital experiences and increase business efficiency? Join eZ Systems for an afternoon of expert-led talks and get insights on these and many other important questions. Seats are limited so register today!

      Read more

      http://revision.ez.no/MediaPost
  • June 19
  • June 23
    • San Luis Obispo, California
      June 23, 2016 - June 25, 2016

      2016 Marketing and Public Policy Conference

      Conference/Events
      Tags: Marketing

      The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers from around the world and they represent a wide range of universities, agencies and organizations. Read more

      www.ama.org/publicpolicy
  • June 26
  • June 27
    • Albufeira, International
      June 27, 2016 - June 30, 2016

      Email Insider Summit (Europe)

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      As consumers embrace a multitude of devices, marketers have more of an opportunity than ever to connect to their customers. Yet this cross device, cross channel world can make it difficult to deliver personalized experiences to customers. Successful implementation of cross channel marketing requires sophisticated tracking for a better understanding of your customers and deep personalization.

      Join us as we explore how leading brands are executing a single user view to track the customer journey across devices and how conversion rate optimization is taking testing beyond A/B splits. At the show, email marketing experts will also be discussing topics including: how to make the most out of reporting tools, finding loyalty in the competitive landscape and database growth.

      We will hear from global brands about vendor-brand relationships and how to overcome email issues when mailing across borders. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

      Read more

      http://www.mediapost.com/emailinsidersummiteurope/
  • June 29
  • July 11
  • July 19
    • Los Angeles, California
      July 19, 2016

      OMMA Los Angeles

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      Sure, the entire media and marketing economy is in “crisis.” Media business models are imploding. Ad-tech is stalling. Media buying complexity is stifling. Privacy is compromised. Advertising effectiveness, the agency model itself, struggle to prove themselves.

      But what comes out the other end of these crises? What shape and character should and could the media landscape of 2021 take? 

      For a day, Mediapost engages the marketing, agency, content and tech worlds to peer beyond au courant hand wringing and imagine advertising five years out. How will the tech, the industries, the business and consumer relationships evolve?

      More to the point, what are the real opportunities in a marketing economy that surely will – must – change radically in the next few years?

      Read more

      http://www.mediapost.com/omma-la/
    • Los Angeles, California
      July 19, 2016

      OMMA LA

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      Seemingly driven by technology alone for over a decade, programmatic and even native advertising are finally using the data and analytics to improve the user experience, create deeper customer relationships ... tell stories. At this year’s OMMA LA we explore the next evolution of the tech-driven ad economy – making the ad robots more human and creative.

      As ad blockers ignite consumer rebellion against clutter and intrusiveness, how can tech be marshalled to enrich relevance and user experience? How can two of the key creative institutions in traditional media – the ad agency and the content provider – survive technologies that seem to disintermediate both? And how will automation and precision targeting change the last bastion of traditional media – TV? 

      After leaning heavily towards technology and analytics and often achieving only narrow improvements in performance, has the pendulum finally started swinging back towards marketing, relationship building and telling good stories?

      Read more

      http://www.mediapost.com/omma-la/
  • August 05
  • August 21
    • Olympic Valley, California
      Aug. 21, 2016 - Aug. 24, 2016

      Programmatic Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing Media Buying/Selling

      The machines are migrating. No screen will be left behind. Mobile and video channels are now the key growth drivers for programmatic media buying, as data driven targeting and automation move outside of simple display and social media. The great   promise to advertisers is the ability to tell richer stories to just the right audiences on the media they most enjoy – video, tablets, phones and even TVs. But these channels each pose discrete challenges to buying, execution, accountability and targeting.  Old questions need new answers as programmatic takes different shape on every screen. Read more

      http://www.mediapost.com/programmaticinsidersummit/
  • August 24
    • Olympic Valley, California
      Aug. 24, 2016 - Aug. 27, 2016

      Brand Marketers Insider Summit

      Conference/Events ★ Featured
      Tags: Branded Content Marketing

      “Follow the consumer – chase the fragmenting media!” The rallying cry of recent years has led many marketers on a zig-zag goose chase to capture shards of media “moments” and seconds of attention in a chaotic new multi-channel media environment. But what's the use of all the marketing tech, the countless channels, and the mounds of data if they aren’t serving first and foremost the brand’s goals and their core customer experiences? How can marketers stop fetishizing technology and channels and start making these tools build deeper, more sustained and meaningful connections with consumers themselves?

      At the Summer MediaPost Brand Summit in Lake Tahoe we bring the bright shiny objects to heel. Marketing technology, DMPs and clouds are the tech du jour, but how do marketers program these alluring machines to serve specific customer experiences? The multi-lane highway of mobile, social and video media are all racing at breakneck speed, but how can brands knit these channels together into more holistic engagements with their customers? Data is supposed to be the “new oil” that fuels this digital economy. But how do marketers avoid mistaking the data the marketplace makes available for the data they really need to define their brand’s own customers?

      Agenda Sessions Will Include:

      Aligning technology to consumer journeys
      What is this DMP good for anyway?
      Is this really the data you are looking for?
      Integrating mobile/social/video cross-channel creative for messaging that engages
      Leveraging email/messaging for personal connections
      Apples, oranges, donkeys: can cross-channel metrics and attribution really add up?

      Awash in vendor pitches, distracted by new hot things, marketers need to step back and reassert first principles in order to make sense of the new morass. Who is their customer? What are their business goals? At the Tahoe Brand Summit we try to re-boot the digital tech machine so that it is re=programmed to serve engagement with your customer not with the machine itself. Read more

      http://www.mediapost.com/brandmarketerssummit/
  • August 29
    • San Francisco, California
      Aug. 29, 2016 - Aug. 31, 2016

      ClickZ Live San Francisco

      Conference/Events
      Tags: Ad Tech Advertising Branded Content Marketing Mobile

      Best practices are not going to put you at the front of the pack, you need the imagination, the drive, the tools and the skills to innovate, evolve and succeed… and that’s where we come in. We have a brand new format this year designed to completely dissect, re-invent and lead the discussion and strategy around carefully selected topics that are going to take your skills to the next level and drive your business forward to serve and reach your customers more effectively.

      Read more

      https://www.clickzlive.com/sanfrancisco?utm_source=mediapost&utm_medium=referral&utm_content=event%20listing&utm_campaign=czlsf
    • San Francisco, California
      Aug. 29, 2016

      Shift San Francisco

      Conference/Events
      Tags: Marketing Media Buying/Selling

      Digital is now embedded into every part of our lives and is accelerating, transforming, disrupting and reshaping the world that we live in. Just as the steam engine and electricity revolutionized entire sectors of the economy from the 18th century onward, so the internet, artificial intelligence (AI), data analytics and marketing technologies are changing the landscape in which we live today. With no industry immune it is time to disrupt or be disrupted – the choice is yours.

      Read more

      http://digitalshiftevents.com/sanfrancisco
    • San Francisco, California
      Aug. 29, 2016 - Aug. 31, 2016

      Shift - San Francisco

      Conference/Events

      Digital is now embedded into every part of our lives and is accelerating, transforming, disrupting and reshaping the world that we live in. Just as the steam engine and electricity revolutionized entire sectors of the economy from the 18th century onward, so the internet, artificial intelligence (AI), data analytics and marketing technologies are changing the landscape in which we live today. With no industry immune it is time to disrupt or be disrupted – the choice is yours.

      Read more

      http://atnd.it/55395-0
  • August 31
    • New York, New York
      Aug. 31, 2016 - Aug. 31, 2016

      IoT Marketing Forum

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      While the Internet of Things may seem like the latest buzz of the day, there’s much more to it than that. Consumers can now talk to their Amazon Echo at home and have something delivered the next day.

      Wearables on the wrists of many millions of consumers are producing a treasure trove of marketing data to those figuring how to tap into it and use it. And the world of sensors like beacons providing even more direct, location-based opportunities to add new value to the on-the-go shopper.

      With technology embedded into appliances and printers, providing a direct connection between brand and consumers, what does the new world of messaging look like and how will brands and agencies adapt? When a consumer can simply push a button to place an order, how does a marketer influence the decision to push their button? 

      This pioneering IoT Marketing Summit will delve into all the marketing and advertising issues and implication, with strategies and tactics for the insanely connected world that’s coming.

      Read more

      http://www.mediapost.com/iot-marketing/
  • September 20
  • September 21
    • New York, New York
      Sept. 21, 2016

      FT Future of Marketing

      Conference/Events
      Tags: Marketing

      Join us on Wednesday, September 21 in New York for FT Future of Marketing and learn from cutting edge marketers on how to tackle the latest issues and challenges in this dynamic space.

      Read more

      http://atnd.it/54019-0
  • September 26
    • Copenhagen, International
      Sept. 26, 2016 - Sept. 28, 2016

      Sustainable Brands '16 Copenhagen

      Conference/Events
      Tags: Marketing

      Join nearly 500 global business leaders by attending breakout sessions, workshops, plenaries, evening events, and co-create sessions at SB’16 Copenhagen to share ideas and discover how to mobilize your brand to succeed in the new economy.

      Read more

      http://sbshare.co/1S8YDJJ
  • November 02
  • November 03
    • Austin, Texas
      Nov. 3, 2016

      Rock Stars of Big Data Austin 2016

      Conference/Events
      Tags: Ad Tech Advertising

      Business departments know the promise of big data – and they want it! But newly minted data scientists can’t yet meet expectations, and technologies remain immature. That’s why November 3rd is your real-world answer. Come meet the experts who are grappling with and solving the problems you face in mining the value of big data. You literally can’t afford to miss the all new Rock Stars of Big Data 2016. Read more

      https://www.computer.org/web/rock-stars/big-data-2016
  • November 14
    • Las Vegas, Nevada
      Nov. 14, 2016

      EventTech 2016

      Conference/Events
      Tags: Marketing

      Join 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies to learn the hottest trends and test the latest gear. From software to hardware, across b-to-c and b-to-b, more than 100 classes cover it all: from activating GIFs, bloggers, mobile payment, Meerkat and geofencing to mastering viral videos, Snapchat, second screen, social listening, neromarketing, gamification...even particle photons. Read more

      http://atnd.it/45587-1
  • February 13
    • Las Vegas, Nevada
      Feb. 13, 2017 - Feb. 16, 2017

      MarketingSherpa Summit 2017

      Conference/Events
      Tags: Branded Content Marketing Mobile

      MarketingSherpa Summit 2017 is the go-to forum for proven, practical and actionable customer-first marketing education from successful digital marketers and industry experts. Summit will cover topics and specialties spanning many facets of marketing including email, mobile, digital, data, content and social media marketing.

      Read more

      https://marketingsherpa.com/summit
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