41 events found in Event Type Conference/Events

  • September 26
    • New York, New York
      Sept. 26, 2016 - Sept. 27, 2016

      MMA SM2 Innovation Summit

      Conference/Events
      Tags: Ad TechAdvertisingAdvertising Week NYMarketingMobile

      The Mobile Marketing Association (MMA) SM2 Innovation Summit brings together thirty-plus of the brightest thinkers, influencers and innovators to share insights on the ways mobile has forever changed the customer experience.The event will feature candid, deep presentations on the limitless mobile opportunity and how innovation can lead to both business transformation and marketing maturity. Read more

      http://www.mmaglobal.com/sm22016
    • Westminster, International
      Sept. 26, 2016

      Inbox Marketing eMail Conference

      Conference/Events
      Tags: AdvertisingMobile

      Inbox Marketing Conference covers the latest technology, strategy and developments for email marketing, platforms and software.   This is an advanced conference attended by professionals involved with email, networking, IT and entrepreneurs. The convention will cover innovative and responsive email designs, new developments with email use, APIs, spam algorithms, SCL values, testing strategy, and others.

      Read more

      http://inboxmarketing.net
    • Copenhagen, International
      Sept. 26, 2016 - Sept. 28, 2016

      Sustainable Brands '16 Copenhagen

      Conference/Events
      Tags: Marketing

      Join nearly 500 global business leaders by attending breakout sessions, workshops, plenaries, evening events, and co-create sessions at SB’16 Copenhagen to share ideas and discover how to mobilize your brand to succeed in the new economy.

      Read more

      http://sbshare.co/1S8YDJJ
  • September 27
    • New York, New York
      Sept. 27, 2016 - Sept. 27, 2016

      OMMA Programmatic

      Conference/Events ★ Featured
      Tags: AdvertisingAdvertising Week NYMarketing

      Redeeming the Robots.

      Programmatic advertising has had a rough year. Transparency, fraud, ad blocking, declining media revenue and even growing friction between marketers and their agencies – have all somehow been implicated in the rise in automated and real time ad platforms. And yet the money still flows; the increased role of data-driven automated media buying seems as inevitable as ever.

      What is the way forward for these technologies and techniques? At OMMA Programmatic, we ask how ad tech becomes part of the solution rather than the fall guy. 


      Theme’s we’ll explore:

      • More programmatic inventory is now available for purchase, but demand remains strong, and prices are creeping up; we’ll go over what to expect in Q4 and beyond.
      • The growing problems of fraud, transparency and ad blocking persist. Where can you find clean inventory and how are marketers shifting spend in and out of different channels? 
      • Data, data everywhere: first, second and third party data can lead your brand to multi-channel marketing success; learn how to read the tea leaves.
      • Ad-blocking: what has ad-blocking taught us about consumer attitudes towards advertising? Are there steps brands and publishers can take to reduce its impact?
      • Video, rich media, native, Internet radio, OTT and social and sponsorship inventory will soon be available programmatically; can these channels avoid the pitfalls of programmatic display? 

       

      At OMMA Programmatic we press the ad tech industry on how it plans to solve for some of the very problems it helped create.

      Read more

      http://www.mediapost.com/ommaprogrammatic/
  • September 28
    • New York, New York
      Sept. 28, 2016 - Sept. 28, 2016

      OMMA Video

      Conference/Events ★ Featured
      Tags: AdvertisingAdvertising Week NYMarketing

      Storytelling to the Always-Everywhere Screen.

      There is no special screen. There is no prime “time”. There isn’t even an off switch. Video now is the media environment: distributed in every social feed, broadcast live and on demand on every phone, pushed from every media source. At OMMA Video we zero in on the game changes of brand storytelling: live broadcasting, social distribution, mobility. What are the new rules of video creation, scale, aesthetics and measurement when everyone has a streaming story to tell?

       

      We will explore:

      • Which brands really need to be on Facebook Live, Periscope?
      • Creating for the new speed-scroll environment
      • Mapping video and campaign KPIs against brand goals
      • Managing the multi-platform social video plan
      Read more

      http://www.mediapost.com/ommavideo/
    • New York, New York
      Sept. 28, 2016 - Sept. 28, 2016

      OMMA VR/AR

      Conference/Events ★ Featured
      Tags: AdvertisingAdvertising Week NYMarketing

      This ain’t your grandfather’s 3D. From virtual test drives to enhanced roller coaster rides, 360-degree travel previews to super-charged mixed reality sports viewing – marketers now have the tools to do more than just brand. They can build experiences that blow our minds. 

      Fine, But at At OMMA VR/AR we explore how marketers take Virtual and Augmented Reality from this mind-altering novelty phase into an opportunity to enrich branding, deepen consumer relationships and maybe even sell stuff. 

      We explore:

      How different types of VR/AR experiences map against specific brand goals.

      Where do you start…small?

      How to distribute experiences efficiently and connect VR/AR campaigns to other marketing platforms and programs.

      Who are the players and how should marketers and agencies vet them?

      Storytelling in 360 degrees

      Don your headset, plug in the surround sound. OMMA VR/AR immerses you in the new brand storytelling.

      Read more

      http://www.mediapost.com/ommavrar/
    • Westminster, International
      Sept. 28, 2016

      Holographic Summit

      Conference/Events
      Tags: Branded EntertainmentMarketing

      The Holographic Summit is a unique business event. It leapfrogs virtual reality and augmented reality, discussing technologies for digital holograms without use of a wearable device.

       
      Read more

      http://holographicsummit.com
    • New York, New York
      Sept. 28, 2016

      Unify Tech '16

      Conference/Events
      Tags: Advertising Week NYMarketing

      Join Tapad's third annual cross-screen technology summit on September 28 and learn how speakers including Hearts & Science's Scott Hagedorn, NPR's Bob Garfield and author Mahzarin Banaji unify audiences, disrupt industries and inspire innovation in their respective fields.

      Read more

      https://unifytechsummit.com/
  • September 29
    • New York, New York
      Sept. 29, 2016 - Sept. 29, 2016

      OMMA Social

      Conference/Events ★ Featured
      Tags: AdvertisingAdvertising Week NYMarketing

      Riding The Third Wave Of Social!

      In just a few short years social platforms have evolved from shared posts to paid ad vehicles and now to a universe of multimedia platforms that are defined by image, video and mobility. At OMMA Social we explore how marketers are leveraging and managing this explosion of innovation. Facebook and Twitter are rolling out new user features and ad opportunities, from video to new ad units. Which are worth trying?  Instagram quickly has become the mobile social juggernaut, but how can marketers harness image and video feed to best effect? And all social channels, from Snapchat to Facebook Messenger, are flexing their muscles as polished media redistribution platforms. How do sponsorships and brand messages fit into this new age newsstand?

      We will explore:

      • Which new features from the major platforms are getting traction and proving effective
      • Leveraging the visual nomenclature of the post-text feed environment
      • Partnering with media companies to gain social reach
      • Influencers 2.0 – what are they really worth?

       

      Welcome to social’s third wave. Where do you catch it?

      Read more

      http://www.mediapost.com/ommasocial/
    • New York, New York
      Sept. 29, 2016 - Sept. 29, 2016

      OMMA Bots & Chat

      Conference/Events ★ Featured
      Tags: AdvertisingAdvertising Week NYMarketing

      Now It’s Personal!

      Social has gone one-to-one. While the traditional posting feed remains core to social media, messaging apps have rocketed to the top of social app charts and usage. Yep, it’s personal now, and brands are looking fpr ways to become conversational. At OMMA Bots & Chat we explore the new marketing bot approach to customer service and interacting with consumers in more human-like ways in and out of social messaging apps.  These new channels of interaction require different approaches and even brand voices, let alone the technical challenges they pose. And even this early in the game we have seen some horrific examples of AI-driven chat bots going off the rails. This is not a realm marketers can enter without careful preparation. 

      We will explore: 

      • What sort of faux conversations best serve specific brand goals? 
      • What new skill sets and considerations do these systems require of marketing teams?
      • Linking bot-driven channels to other marketing efforts
      • Keeping your bot well behaved

       

      We bring you to the front lines of AI, automation and machine learning to see how bots can make a brand more human.

      Read more

      http://www.mediapost.com/ommabotsandchat/
    • New York, New York
      Sept. 29, 2016

      Content Marketing Master Class New York City

      Conference/Events
      Tags: Marketing

      The Content Marketing Master Class - a unique one-day workshop - will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.

      Read more

      https://go.evvnt.com/66321-0
  • October 04
  • October 05
  • October 06
  • October 10
    • Austin, Texas
      Oct. 10, 2016 - Oct. 13, 2016

      Publishing Insider Summit @ Austin City Limits

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing

      Venue, Video, Viewing: The 3 Vs of Publishing in 2017.

      Circumstances are driving media change, and publishers are scrambling to stay ahead of the curve. Platforms dominate distribution and they seem to morph and fragment by the month. Video is the new text, but traditional publishers are struggling to scale production and distribution along with a reliable business model. And consumers have taken control. After ad blocking comes the challenge of rebuilding a better user experience and recalibrating the commercial/consumer balance that seems to have teetered.

      Venue, Video, Viewing – platform distribution, streaming media, user experience. At the annual Fall Publishing Insider Summit we dedicate a day of presentations, cases, discussions and roundtables to each of these key challenges for every publishers.

      Hot on the heels of the Austin City Limits Music Festival, Mediapost brings publishers together to build their to-do lists for the coming year.  

      Read more

      http://www.mediapost.com/publishinginsidersummit/
  • October 12
  • October 15
    • Dunmore, Pennsylvania
      Oct. 15, 2016

      NEPA BlogCon 2016

      Conference/Events
      Tags: Marketing

      NEPA BlogCon is a not-for-profit annual event for bloggers, social media mavens, tech ninjas, thinkers, dreamers, students, non-profits,and businesses to learn about optimizing online communication. Whether it’s to build a professional brand through blogging, community building and social networking or to make career connections through social media, our goal is to help attendees have the tools they need to make it  happen through tracks in marketing, business and technology.

      Read more

      http://nepablogcon2016.whindo.com
  • October 16
    • New Paltz, New York
      Oct. 16, 2016 - Oct. 19, 2016

      TV Insider Summit

      Conference/Events ★ Featured
      Tags: AdvertisingMarketingMedia Buying/SellingMedia Planning

      Building A Better TV 2.0

      Digital data, automation, addressability, granular segmentation – all are poised to change TV planning and buying as we know it. But when…and how…and how much?

      At the second Mediapost TV Insider Summit we move the discussion of advanced TV forward to explore how the digital disruption of this largest of media channels will be both like and unlike the disruptions that preceded it. Marketers and senior agency executives will share learnings and results from early campaigns to illustrate what is possible now across linear, programmatic, addressable and OTT platforms. And industry leaders will lean forward to discuss how these new data-infused and increasingly automated systems can evolve differently, perhaps better, than they have online and one mobile.

      The road to TV 2.0 is going to be long and winding, but it will be paved by all the stakeholders working to build a more effective, efficient, accountable TV economy. At the second TV Insider Summit we try to draw a map.
      Read more

      http://www.mediapost.com/tvinsidersummit/
  • October 18
    • New York, New York
      Oct. 18, 2016 - Oct. 19, 2016

      #DMWF New York - Digital Marketing World Forum

      Conference/Events
      Tags: Marketing

      #DMWF New York will be bringing together the worldwide marketing community for two days of thought leadership, insight and practical sessions looking at the challenges the digital future presents – alongside a whole host of networking opportunities with the USA’s most dynamic marketing professionals.

      Read more

      https://go.evvnt.com/64294-0
  • October 23
  • October 25
    • Las Vegas, Nevada
      Oct. 25, 2016 - Oct. 27, 2016

      J.D. Power Automotive Marketing Roundtable

      Conference/Events
      Tags: Marketing

      As J.D. Power’s largest event, the AMR is expected to host more than 1,400 automotive professionals over the course of 3 days. The Roundtable is an excellent opportunity for industry leaders representing OEMs, retailers, agencies, publishers, dealers, third-party websites, and affiliates to deliver an extraordinary array of valuable insights and perspectives on critical marketing issues facing the automotive industry. This event also provides a venue to network with experts and thought leaders across the automotive marketing industry. Read more

      http://www.jdpower.com/resource/2016-jd-power-amr-save-date
    • Toronto, International
      Oct. 25, 2016 - Oct. 26, 2016

      2nd Annual People Analytics Summit Canada

      Conference/Events
      Tags: Ad TechMarketingMedia Planning

      The People Analytics Summit brings together global leaders in the rapidly advancing field. Join us in 2016 as we continue to advance people analytics in Canada. Hear from 18+ People Analytics leaders like Google, Tesla, Maple Leaf, Visa and many more.  Learn from 10+ case studies and 5 interactive sessions. 

      Read more

      http://bit.ly/1OnCzx6
  • October 27
  • November 01
  • November 02
    • Los Angeles, California
      Nov. 2, 2016

      GABBCON Los Angeles Audience Based Buying Summit and Awards

      Conference/Events
      Tags: Ad TechAdvertisingMarketingMedia Buying/SellingMedia PlanningMobile

      This year in Los Angeles we will discuss key challenges and opportunities facing the market including TV and Video measurement, Programmatic TV standards, viewability, ad-fraud, new video opportunities, attention as a currency, addressable TV and more. GABBCON will also host it's first annual Audience Based Buying Awards (GABBY's).  

      Read more

      http://gabbcon.com/event/los-angeles-2016/
    • Chicago, Illinois
      Nov. 2, 2016

      Mirren CEO Summit

      Conference/Events
      Tags: AdvertisingMarketing

      For two full days, agency CEOs and their leadership teams will address the most important issues in building an infrastructure for growth. With that goal, the summit is broken into Four Pillars of Growth: Model, Operations, Marketing and Leadership. Expect to be challenged. Expect to be inspired. Expect to leave with specific plans to drive yoru agency forward. Read more

      www.mirrenceosummit.com
    • Las Vegas, Nevada
      Nov. 2, 2016

      404 Conference

      Conference/Events
      Tags: Ad TechAdvertisingMarketing

      Everybody brags about their achievements but nobody is brave enough to show the mistakes that led to them. Until now. Finally, here is a Digital Marketing and Website Development conference that is willing to reveal the blood, sweat, and tears behind success. Hear from marketing superheroes, kick-ass developers, and your daredevil peers about how failure is the mother of innovation. Read more

      www.404.digital
    • New York, New York
      Nov. 2, 2016 - Nov. 3, 2016

      ad:tech New York 2016

      Conference/Events
      Tags: Ad TechMarketing

      ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Read more

      https://go.evvnt.com/64676-6
  • November 03
    • Austin, Texas
      Nov. 3, 2016

      Rock Stars of Big Data Austin 2016

      Conference/Events
      Tags: Ad TechAdvertising

      Business departments know the promise of big data – and they want it! But newly minted data scientists can’t yet meet expectations, and technologies remain immature. That’s why November 3rd is your real-world answer. Come meet the experts who are grappling with and solving the problems you face in mining the value of big data. You literally can’t afford to miss the all new Rock Stars of Big Data 2016. Read more

      https://www.computer.org/web/rock-stars/big-data-2016
  • November 06
  • November 14
    • Las Vegas, Nevada
      Nov. 14, 2016

      EventTech 2016

      Conference/Events
      Tags: Marketing

      Join 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies to learn the hottest trends and test the latest gear. From software to hardware, across b-to-c and b-to-b, more than 100 classes cover it all: from activating GIFs, bloggers, mobile payment, Meerkat and geofencing to mastering viral videos, Snapchat, second screen, social listening, neromarketing, gamification...even particle photons. Read more

      http://atnd.it/45587-1
  • November 15
  • November 17
    • Denver, Colorado
      Nov. 17, 2016 - Nov. 17, 2016

      OMMA: Denver

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing

      Sure, the entire media and marketing economy is in “crisis.” Media business models are imploding. Ad-tech is stalling. Media buying complexity is stifling. Privacy is compromised. Advertising effectiveness, the agency model itself, struggle to prove themselves.

      But what comes out the other end of these crises? What shape and character should and could the media landscape of 2021 take? 

      For a day, Mediapost engages the marketing, agency, content and tech worlds to peer beyond au courant hand wringing and imagine advertising five years out. How will the tech, the industries, the business and consumer relationships evolve?

      More to the point, what are the real opportunities in a marketing economy that surely will – must – change radically in the next few years?

      Read more

      http://www.mediapost.com/omma-denver/
    • San Francisco, California
      Nov. 17, 2016

      Content Marketing Master Class San Francisco

      Conference/Events
      Tags: Marketing

      The Content Marketing Master Class - a unique one-day workshop - will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.

      Read more

      http://go.evvnt.com/66320-0
    • New York, New York
      Nov. 17, 2016

      Brand Safety Summit

      Conference/Events
      Tags: Ad TechAdvertisingBranded ContentMarketingMedia Buying/SellingMedia PlanningMobile

      Brand safety, including viewability, transparency, ad blocking and fraud, has emerged as the most important issue media buyers are facing in today’s increasingly complex ad technology landscape. The 614 Group’s Brand Safety Summit is the premier event that gathers the industry’s senior-most decision makers to specifically address the challenges that media and marketing executives face as they create brand safe experiences.

      Attendees can expect to hear the release of multiple pieces of original research on our stage, making this event both an important networking opportunity and the place hear the latest thought leadership that will drive the industry into 2017.

      We assemble the most elite brand marketers, publishers, investors, technology developers and agency leaders to discuss, debate and map out a course of action to get over these critical operational hurdles.
      Read more

      http://www.trustyourmedia.com/
  • November 29
  • December 01
  • February 13