6 events found

  • May 04
    • Key Largo, Florida
      May 4, 2016 - May 7, 2016

      Publishing Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      The five Ws of journalism are now being applied to the new media consumer that drives publishers business models. Who, what, where, why and how – are device, empowered, always-on, media drenched consumers finding and using content? The basics of discovery and use are changing rapidly – across devices, fragmented around the day, via social and search channels, in and out of third party apps, and under countless new circumstances. At the annual Spring Publishing Insider Summit we follow the new media consumer and explore the contours of a user-centric publishing future.

      Read more

      http://www.mediapost.com/publishinginsidersummit/
    • Key Largo, Florida
      May 4, 2016 - March 7, 2016

      Search Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      Search advertising and marketing continue to adapt to changes in advertising like a Chameleon running across the colorful landscape of the Ocean Reef Club in Key Largo, Fla., where the brightest minds and top search talent will gather in May to discuss and debate storytelling, machine learning algorithms, metrics and performance, shopping, paid search, and native advertising. 

      Content and data have become key elements for search experts, and cross-channel targeting increasingly complicated to track and measure as millions of devices coming online. Traditional search engine marketing will not disappear anytime soon, but marketers must become more familiar with how ad-buys and bids will have the intelligence to identify multiple types of media across devices, integrating data silos from emails, text messages, calendar invitations, and more. 

      Discover what's next. Join us at the May 2016 MediaPost Search Insider Summit as experts explore where data, machine learning and artificial intelligence fit into search and advertising.

      Read more

      http://www.mediapost.com/searchinsidersummit/
  • May 17
  • June 05
    • Amelia Island , Florida
      June 5, 2016 - June 8, 2016

      Email Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      Email automation is quickly moving from a nice-to-have strategy to a must-have as consumers continue to expect more personalized experiences from brands. Successful implementation of automation requires sophisticated strategizing, good technology and a human touch in order to deliver ROI. Join us as we explore how leading brands are executing automation in email and how testing, optimization and smart management of CRM systems are helping email marketers accomplish these goals. Read more

      http://www.mediapost.com/emailinsidersummit/
  • June 08
    • Amelia Island , Florida
      June 8, 2016 - June 11, 2016

      Advanced TV Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      The great wave of data—driven, highly targeted audience buying that defined digital advertising in recent years is poised to redefine and redirect the mother lode of all advertising budgets – TV. At the first Advanced TV Insider summit we clarify what has already emerged as a complicated and diverse set of disciplines. “Data-infused” segmentation leverages digital profiles to parse and hyper-target TV buys. Addressable platforms can send specific ads to individual households during local avails. And programmatic platforms automate the process of targeting ads towards specific TV inventory in real time. 

      At the inaugural ATV Insider Summit we tease out the differences among these approaches – how they work, complement or challenge incumbent methods of TV. But most importantly, the ATV Insider Summit positions leaders in the field to determine the ways in which emerging technologies and techniques will redefine their field. Read more

      http://www.mediapost.com/tvinsidersummit/
  • June 27
    • Albufeira, Portugal, International
      June 27, 2016 - June 30, 2016

      Email Insider Summit (Europe)

      Conference/Events ★ Featured
      Tags: Marketing

      Email is the powerhouse in a digital marketer's toolkit. According to the DMA, for every $1 spent on email marketing, marketers see an average return of $44.25. But it takes a strategic and sophisticated approach to email to deliver the ROI.

      Join us as we explore how organizations are executing automation in email and how predictive modeling, optimization and advanced reporting are helping email marketers go beyond the basics. At the show, we will also be discussing topics including: conversion, optimization, testing and segmentation; and the new rules in email deliverability.

      We will hear from global brands about email's power and its ability to create intimacy with customers. Leading brands will also discuss the gamification of email and how to hunt for the right vendor. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

      Read more

      http://www.mediapost.com/emailinsidersummiteurope/
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