11 events found

  • September 30
    • Los Angeles, California California
      Sept. 30, 2014

      OMMA Premium Display

      Conference/Events ★ Featured

      Big stories still need telling, even in a marketing world of big data, bigger demand side platforms and cries of accountability and attribution from all quarters. The human touch, creativity, rich engagements continue to do the heavy lifting of building brands and raising awareness. But how are digital age storytellers merging their poetry with technology? At our annual OMMA Premium Display in LA we move the arguments beyond man vs. machine, premium vs. programmatic, and look at how technology and creativity are working better together.

      How are the media planners themselves defining the “premium” buy in a larger mix of online, offline and programmatic ads? How are both publishers and agency creatives better leveraging not only the wider bandwidth and toolset of cross-platform media, but how are they using data to make the storytelling better and more effective? Are marketers really leveraging mobile for its unique engagement properties? Or are they treating it as just another screen size? And now that Internet radio has achieved scale and proliferated off the desktop, into phones and cars, is audio the next area for high impact creativity?

      At OMMA Premium we bring the storytellers and the robots together to see how technology and data make, target and measure more engaging tales.
      Read more

      http://www.mediapost.com/ommapremiumdisplay/
  • October 01
    • Los Angeles, California California
      Oct. 1, 2014

      OMMA Audience Targeting

      Conference/Events ★ Featured

      Resistance is futile. The shift in advertising from buying media to assembling audiences is being driven by technology, limitless supply, and torrents of widely available data. The great uncoupling of audience from media is upon us. Why rely on marquee content for assembling a loose and sometimes wasteful proxy for the people a brand needs to talk? Technology is more than able to find those same people more efficiently and usually faster and at less cost. This is more than a trend; it is a seismic upending of over a century of media buying and making.
      What are the consequences for the entire media industrial complex?

      Why use commodity audience buying when you can interact with consumers at the point when they are MOST engaged in the topic related to your brand? Smart companies are moving from buying cheap audiences to using data to create engagement-oriented, contextually relevant conversations. We know that content – in the right context - outperforms audience buying hands down, and the ability to target these segments is becoming much more sophisticated and social. It's time for data to get smart.

      Read more

      http://www.mediapost.com/ommaaudiencetargeting/
    • New York New York
      Oct. 1, 2014

      2014 OMMA Awards

      Conference/Events ★ Featured

      The OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns and web sites across 65 categories within three disciplines. In 2006, the OMMA Awards were created to honor agencies and advertisers that push the potential of online creative. As we enter our seventh year we are proud to have recognized the best campaigns in the business.   Read more

      http://www.mediapost.com/ommaawards/
  • October 02
    • Los Angeles, California California
      Oct. 2, 2014

      OMMA RTB

      Conference/Events ★ Featured

      Programmatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges.

      Has the real time auction model produced a rational market of pricing, better quality inventory and reliable targeting? Has the long-promised transparency in the marketplace really advanced beyond early rhetoric, or are agencies and publishers still playing shell games with the real nature of inventory, mark-ups, data sources? Facebook’s FBX inventory was expected to disrupt the RTB economy with more reliable inventory, transparency and analytics, but how has it reoriented the market? Big bets are being placed on the role of RTB practices for monetizing mobile, but is the wish well ahead of the technological capabilities. 
      Read more

      http://www.mediapost.com/ommartb/
  • October 05
    • Chicago Illinois
      Oct. 5, 2014 - Oct. 7, 2014

      4A's Strategy Festival

      Conference/Events ★ Featured

      Inspiration from the Adjacency: 
      Indispensable Advice to be Indispensable
       

      Register now for the Festival to get the early rates. And be sure you have a room for the night of your big Jay Chiat win by making your reservation in our room block at the The Langham Hotel .

      Featured keynote speaker: New York Times best-selling author Jonah Berger, author of Contagious: Why Things Catch On
      Read more

      http://4asstrategyfestival.com/2014-strategy-festival/
  • October 13
    • London International
      Oct. 13, 2014

      OMMA Audience Targeting

      Conference/Events ★ Featured

      At OMMA Audience Targeting we drill into the many ways that the great shift from media to audience buying changes almost everything. For publishers, the challenge to their core business model is clear, but how are they now engaging in the data game to assert the superior value of their audiences in a controlled context? But what is an “audience,” anyway? With so many potential signals from countless data points, behavioral, demographic, transactional and location-based, which ones really maps against your goals? Is location and proximity to the point of sale really the best signal? And once you know who to target, how do you manage to reach them across all of the screens they consult each day? 

      Moving from media to audience buying is far from a simple flip of old practices, learn how the new approach rattles the entire media supply chain. Read more

      http://www.mediapost.com/ommaaudiencetargetingeurope/
  • October 14
    • London International
      Oct. 14, 2014

      OMMA RTB

      Conference/Events ★ Featured

      Programmatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges. 


      Has the real time auction model produced a rational market of pricing, better quality inventory and reliable targeting? Has the long-promised transparency in the marketplace really advanced beyond early rhetoric, or are agencies and publishers still playing shell games with the real nature of inventory, mark-ups, data sources? Facebook’s FBX inventory was expected to disrupt the RTB economy with more reliable inventory, transparency and analytics, but how has it reoriented the market? Big bets are being placed on the role of RTB practices for monetizing mobile, but is the wish well ahead of the technological capabilities. 

      Read more

      http://www.mediapost.com/ommartbeurope/
  • October 21
    • Chicago Illinois
      Oct. 21, 2014

      OMMA Chicago

      Conference/Events ★ Featured

      At the first OMMA Chicago on October 21 & 22, MediaPost brings some of its strongest editorial coverage to life across two days of in-depth discussions on the core challenges of digital marketing. From programmatic and data driven ad platforms to automation that transforms agency culture, from navigating the scale and ethics issues of native advertising to new social strategies for mobile screens, we explore the broad range of topics relevant to all in the media economy. In ad tech, data, social, video, and mobile arenas, media buyers and planners are being challenged to work in real time, with relentless iteration and the constant pressure to prove ROI.

      ‘Real-time’ is the buzzword du jour, but it barely touches the profound impact that digital ad technology, social media, and mobility are having on all aspects of what marketers do. This is more than just brands engaging in the daily zeitgeist. It is ad platforms that make judgments on who to serve which ad faster than a traditional media buyer can bat an eye. It is about consumers making decisions whether to buy -- or not to buy -- your product in a matter of minutes, but referencing multiple online and offline sources to get there. It is about brands as live entities on social channels conversing with customers 24/7. It is about a still-new personal screen users are accessing up to 20 or more times a day. It is about an environment so cluttered with ads of such low value, publishers are struggling to redefine “premium” inventory as ads that are fully woven into the immediate content experience.

      At OMMA Chicago, the industry’s leading practitioners share the latest industry learnings in 'real-time.' Read more

      http://www.mediapost.com/omma-chicago/
  • November 07
    • Deer Valley Utah
      Nov. 7, 2014

      Email Insider Summit

      Conference/Events ★ Featured

      The Email Insider Summit is a unique event where the biggest brands and brightest minds caucus for three-days on state of email marketing. The event, hosted at a luxury resort, is perfectly structured to offer all attendees the most valuable mix of high-level sessions and networking functions. Read more

      http://www.mediapost.com/emailinsidersummit/
  • November 12
    • Cambridge Massachusetts
      Nov. 12, 2014 - Nov. 13, 2014

      4A's CreateTech

      Conference/Events ★ Featured

      Our lives are now enmeshed with technology in more ways than we can count. The boundaries dividing humans, machines, and built environments are falling; everyday life is becoming a mesh of emerging cultures and behaviors. Technology is erasing old boundaries. Explore new territory at CreateTech 2014. 

      Read more

      http://createtech.aaaa.org
  • December 10
    • Deer Valley Utah
      Dec. 10, 2014

      Search Insider Summit

      Conference/Events ★ Featured

      Twice a year, the best minds in the search marketing industry get together to share cutting edge information and experience on search marketing in a think-tank environment, exploring new technology, strategies and tactics for effective campaigns, challenging what’s working (and what’s not), and taking an in-depth look at where the channel is going. (And that’s just during the mornings!) Afternoons and evenings are filled with adventurous networking activities, fabulous dining experiences and cocktail parties with top marketing and agency executives. Read more

      http://www.mediapost.com/searchinsidersummit/
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