16 events found

  • August 02
    • New York, New York
      Aug. 2, 2016 - Aug. 4, 2016

      Masters of Media Selling

      Seminar/Workshop ★ Featured
      Tags: Advertising Media Buying/Selling

      Masters of Media Selling is dedicated to winning the competition for advertising revenue through strategy, tactics and training. Sales skills are important, but your ‘go-to-market’ strategy and the ‘value proposition’ you offer to prospective advertisers is equally important.
      Masters of Media Selling has become recognized as the premiere advertising sales training curricula, because it asks and answers the question:  How can I win MORE sales.  Not how can I win some sales.  We show how to win more sales when your media is a toss-up vs. it’s competition.  
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  • August 03
    • New York, New York
      Aug. 3, 2016 - Aug. 3, 2016

      IoT Marketing Forum

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      While the Internet of Things may seem like the latest buzz of the day, there’s much more to it than that. Consumers can now talk to their Amazon Echo at home and have something delivered the next day.

      Wearables on the wrists of many millions of consumers are producing a treasure trove of marketing data to those figuring how to tap into it and use it. And the world of sensors like beacons providing even more direct, location-based opportunities to add new value to the on-the-go shopper.

      With technology embedded into appliances and printers, providing a direct connection between brand and consumers, what does the new world of messaging look like and how will brands and agencies adapt? When a consumer can simply push a button to place an order, how does a marketer influence the decision to push their button? 

      This pioneering IoT Marketing Summit will delve into all the marketing and advertising issues and implication, with strategies and tactics for the insanely connected world that’s coming.

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  • August 21
    • Olympic Valley, California
      Aug. 21, 2016 - Aug. 24, 2016

      Programmatic Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing Media Buying/Selling

      The machines are migrating. No screen will be left behind. Mobile and video channels are now the key growth drivers for programmatic media buying, as data driven targeting and automation move outside of simple display and social media. The great   promise to advertisers is the ability to tell richer stories to just the right audiences on the media they most enjoy – video, tablets, phones and even TVs. But these channels each pose discrete challenges to buying, execution, accountability and targeting.  Old questions need new answers as programmatic takes different shape on every screen. Read more

  • August 24
    • Olympic Valley, California
      Aug. 24, 2016 - Aug. 27, 2016

      Brand Marketers Insider Summit

      Conference/Events ★ Featured
      Tags: Branded Content Marketing

      “Follow the consumer – chase the fragmenting media!” The rallying cry of recent years has led many marketers on a zig-zag goose chase to capture shards of media “moments” and seconds of attention in a chaotic new multi-channel media environment. But what's the use of all the marketing tech, the countless channels, and the mounds of data if they aren’t serving first and foremost the brand’s goals and their core customer experiences? How can marketers stop fetishizing technology and channels and start making these tools build deeper, more sustained and meaningful connections with consumers themselves?

      At the Summer MediaPost Brand Summit in Lake Tahoe we bring the bright shiny objects to heel. Marketing technology, DMPs and clouds are the tech du jour, but how do marketers program these alluring machines to serve specific customer experiences? The multi-lane highway of mobile, social and video media are all racing at breakneck speed, but how can brands knit these channels together into more holistic engagements with their customers? Data is supposed to be the “new oil” that fuels this digital economy. But how do marketers avoid mistaking the data the marketplace makes available for the data they really need to define their brand’s own customers?

      Agenda Sessions Will Include:

      Aligning technology to consumer journeys
      What is this DMP good for anyway?
      Is this really the data you are looking for?
      Integrating mobile/social/video cross-channel creative for messaging that engages
      Leveraging email/messaging for personal connections
      Apples, oranges, donkeys: can cross-channel metrics and attribution really add up?

      Awash in vendor pitches, distracted by new hot things, marketers need to step back and reassert first principles in order to make sense of the new morass. Who is their customer? What are their business goals? At the Tahoe Brand Summit we try to re-boot the digital tech machine so that it is re=programmed to serve engagement with your customer not with the machine itself. Read more

  • September 14
    • New York, New York
      Sept. 14, 2016 - Sept. 14, 2016

      Hispanic Sports Marketing Forum

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      MediaPost and Portada are combining forces on September 14, in New York City to create a bigger and stronger Hispanic Sports Marketing Forum.

      WHO WILL YOU MEET? Everyone who matters in the multicultural and overall U.S. Sports Marketing scene. Including:  
      • Key Brand Marketers  
      • Major sports media buyers at agencies  
      • Top-notch content developers  
      • Senior Sports Media and Marketing Researchers Read more

  • September 15
    • New York, New York
      Sept. 15, 2016 - Sept. 15, 2016

      Hispanic Advertising and Media Conference

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      MediaPost and Portada are working together to make an even better 10th Annual Hispanic Advertising and Media Conference (Sept 15) and Hispanic Sports Marketing Forum (Sept. 14)! Both companies will be jointly producing, marketing and programming these major annual events. Benefit from MediaPost's unparallelled penetration in U.S. marketing and media and of Portada's unique positioning in Multiculticultural marketing.  Join us as we celebrate 10 years of excellence  at the 10th Annual Hispanic Advertising and Media Conference, the pre-eminent event for Hispanic and Multicultural marketers will be preceded by the Hispanic Sports Marketing Forum on Sept.14. MediaPost and Portada are renowned for connecting the best minds in multicultural marketing, media and tech to discuss the latest trends and changes in the marketplace. More than ever, these marquee multicultural marketing conferences produced by MediaPost and Portada will be can't-miss events. Read more

  • September 26
  • September 27
    • New York, New York
      Sept. 27, 2016 - Sept. 27, 2016

      OMMA Programmatic @ Advertising Week

      Conference/Events ★ Featured
      Tags: Advertising Advertising Week NY Marketing

      Programmatic advertising has had a rough year. Transparency, fraud, ad blocking, declining media revenue and even growing friction between marketers and their agencies – all somehow have implicated the rise in automated and real time ad platforms. And yet the money still flows; the increased role of data-driven automated media buying seems as inevitable as ever.

      What is the way forward for these technologies and techniques? At OMMA Programmatic, we ask how ad tech becomes part of the solution rather than the fall guy?

      We try to do the math:

      Can dynamic creative and programmatic native really solve for bad ad experiences and consumer blocking?

      Are the private exchanges solving for transparency, control and better media pricing?

      Can technology really solve for trust after the blockbuster ANA report on client/agency relationships?

      Have fraud and viewability safeguards really added up to better and more trustworthy inventory?

      How do you (should you) simplify a digital ad stack that almost seems to obfuscate by design?

      At OMMA Programmatic we press the ad tech industry on how it plans to solve for some of the very problems it helped create.

      Read more

  • September 28
    • New York, New York
      Sept. 28, 2016 - Sept. 28, 2016

      OMMA Video @ Advertising Week

      Conference/Events ★ Featured
      Tags: Advertising Advertising Week NY Marketing

      There is no special screen. There is no prime “time”. There isn’t even an off switch. Video now is the media environment: distributed in every social feed, broadcast live and on demand on every phone, pushed from every media source. At OMMA Video we zero in on the game changes of brand storytelling: live broadcasting, social distribution, mobility. What are the new rules of video creation, scale, aesthetics and measurement when everyone has a streaming story to tell? Read more

    • New York, New York
      Sept. 28, 2016 - Sept. 28, 2016

      OMMA VR/AR @ Advertising Week

      Conference/Events ★ Featured
      Tags: Advertising Advertising Week NY Marketing

      This ain’t your grandfather’s 3D. From virtual test drives to enhanced roller coaster rides, 360-degree travel previews to super-charged mixed reality sports viewing – marketers now have the tools to do more than just brand. They can build experiences that blow our minds. 

      Fine, But at At OMMA VR/AR we explore how marketers take Virtual and Augmented Reality from this mind-altering novelty phase into an opportunity to enrich branding, deepen consumer relationships and maybe even sell stuff. 

      We explore:

      How different types of VR/AR experiences map against specific brand goals.

      Where do you start…small?

      How to distribute experiences efficiently and connect VR/AR campaigns to other marketing platforms and programs.

      Who are the players and how should marketers and agencies vet them?

      Storytelling in 360 degrees

      Don your headset, plug in the surround sound. OMMA VR/AR immerses you in the new brand storytelling.

      Read more

  • September 29
    • New York, New York
      Sept. 29, 2016 - Sept. 29, 2016

      OMMA Social @ Advertising Week

      Conference/Events ★ Featured
      Tags: Advertising Advertising Week NY Marketing

      In just a few short years social platforms have evolved from shared posts to paid ad vehicles and now to a universe of multimedia platforms that are defined by image, video and mobility. At OMMA Social we explore how marketers are leveraging and managing this explosion of innovation. Facebook and Twitter are rolling out new user features and ad opportunities, from video to new ad units. Which are worth trying?  Instagram quickly has become the mobile social juggernaut, but how can marketers harness image and video feed to best effect? And all social channels, from Snapchat to Facebook Messenger, are flexing their muscles as polished media redistribution platforms. How do sponsorships and brand messages fit into this new age newsstand? Read more

    • New York, New York
      Sept. 29, 2016 - Sept. 29, 2016

      OMMA Bots & Chat @ Advertising Week

      Conference/Events ★ Featured
      Tags: Advertising Advertising Week NY Marketing

      Social has gone one-to-one. While the traditional posting feed remains core to social media, messaging apps have rocketed to the top of social app charts and usage. Yep, it’s personal now, and brands are looking fpr ways to become conversational. At OMMA Bots & Chat we explore the new marketing bot approach to customer service and interacting with consumers in more human-like ways in and out of social messaging apps.  These new channels of interaction require different approaches and even brand voices, let alone the technical challenges they pose. And even this early in the game we have seen some horrific examples of AI-driven chat bots going off the rails. This is not a realm marketers can enter without careful preparation. 

      We will explore: 

      What sort of faux conversations best serve specific brand goals? 

      What new skill sets and considerations do these systems require of marketing teams?

      Linking bot-driven channels to other marketing efforts

      Keeping your bot well behaved

      We bring you to the front lines of AI, automation and machine learning to see how bots can make a brand more human.

      Read more

  • October 10
  • October 16
    • New Paltz, New York
      Oct. 16, 2016 - Oct. 19, 2016

      TV Insider Summit

      Conference/Events ★ Featured
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      The great wave of data—driven, highly targeted, programmatic buying of audiences that has defined digital advertising in recent years is poised to redefine and redirect the mother lode of all advertising budgets – TV. At MediaPost's TV Insider Summit we clarify what the future will look like for what we used to call "TV." There has already emerged a complicated and diverse set of disciplines to manage the transition: “data-infused” segmentation leverages digital profiles to parse and hyper-target TV buys; addressable platforms can send specific ads to individual households during local avails; programmatic platforms automate the process of targeting ads towards specific TV inventory in real time. 

      At our TV Insider Summit we will tease out the differences among these approaches – how they work, complement or challenge incumbent methods of TV buying and selling. But most importantly, the TV Insider Summit will position leaders in the field to understand and influence the ways in which emerging technologies and techniques will redefine their field. Read more

  • November 15
  • November 17
    • Denver, Colorado
      Nov. 17, 2016 - Nov. 17, 2016

      OMMA: Denver

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      Sure, the entire media and marketing economy is in “crisis.” Media business models are imploding. Ad-tech is stalling. Media buying complexity is stifling. Privacy is compromised. Advertising effectiveness, the agency model itself, struggle to prove themselves.

      But what comes out the other end of these crises? What shape and character should and could the media landscape of 2021 take? 

      For a day, Mediapost engages the marketing, agency, content and tech worlds to peer beyond au courant hand wringing and imagine advertising five years out. How will the tech, the industries, the business and consumer relationships evolve?

      More to the point, what are the real opportunities in a marketing economy that surely will – must – change radically in the next few years?

      Read more