16 events found

  • Aug
    07
    • New York New York
      Aug. 7, 2014

      OMMA mCommerce

      Conference/Events ★ Featured

      Mobile consumers are shopping all the time – because they can. 

      Most purchasing still revolves around the in-store experience Americans love. But the decision path crosses multiple digital channels, with mobile playing a critical and complex role along the way. Consumers are empowered and their shopping experience has been augmented by mobile devices in many subtle ways, from the store location check to the product look-up, from the in-store price comparison to a full-on, inspiration-to-purchase cycle. 

      Simply monitoring and measuring mobile transactions misses the grander and more holistic picture of mobile commerce today. 

      How do brands and agencies tap into the digital path to purchase meaningfully and at the most opportune moments? What and where is the relevance in this new shopping environment? And are transformative moves that radically change the shopping dynamics more effective than an approach of incremental change? 

      Consumers already are recognizing their opportunity to receive value for being targeted but also have views on what they expect to get in return. How should brands, agencies and retailers determine which approach is best to be considered valuable to each individual consumer? 

      New and advanced technologies combined with the evolving roles of agencies and brands are helping define the mobile shopping process of the future. And as the many test results pour in, the questions brands and retailers will face is which, if any, to roll out at scale and when. 

      Speakers at OMMA mCommerce will delve into the complex and evolving issues surrounding mobile shopping today, with a focus on successful ways to better serve the mobile consumer throughout their digital shopping journey. Read more

      http://www.mediapost.com/ommamcommerce/
  • Aug
    11
    • New York New York
      Aug. 11, 2014 - Aug. 12, 2014

      4A's Talent@2030

      Conference/Events ★ Featured

      Talent@2030 is the first-ever, comprehensive Talent Leadership Conference designed for advertising, media, and communications executives. At Talent@2030, attendees will have the opportunity to engage with industry leaders and experts in a bold and candid dialogue about the state of talent in our industry. The goal is to ignite a talent movement and illuminate the critical partnership that must take place between C-Suite agency leaders and Talent/HR executives in order to meet the strategic business challenges ahead. Read more

      http://talent2030.aaaa.org
  • Aug
    17
    • Olympic Valley California
      Aug. 17, 2014

      Mobile Insider Summit

      Conference/Events ★ Featured


      Third screen? Second screen? It has taken a decade or so for mobile to ascend the pecking order, but few would argue with the platform’s dominant place in consumers’ attention and hearts. And as we explore at the fifth annual Lake Tahoe Mobile Insider Summit, the “first screen” is really about defining, targeting and serving consumer context. Mobile is not just another screen. It can more accurately than any other medium locate a consumer in time, space, spot on the path the purchase, mood and even location in a store.

      For a century analog media was all about targeting media. Digital media has shifted us towards buying audiences. At this summer’s fifth anniversary of the Mobile Insider Summit we equip you for the next great shift – to targeting contexts. Where is your customer and what is she thinking? How can you personalize experiences so messages speak more directly to a moment, a place, a mode and a person? Where do you start building ‘omnichannel’ models that are ready for a customer regardless of screen, place or mode? What have we learned so far about how marketers can leverage location in many ways, activate offline moments with a phone and rethink their already-evolved social strategies as these networks themselves adapt to the new mobility?

      The Mobile Insider Summit gets you ahead of the next curve in marketing – the new world of contexts.
      Read more

      http://www.mediapost.com/mobileinsidersummit/
  • Aug
    20
    • Olympic Valley California
      Aug. 20, 2014

      Social Media Insider Summit

      Conference/Events ★ Featured


      Just the fact that the Social Media Insider Summit is now in its fifth year shows how mature the medium has become. But what does social media 3.0 look like? It’s data-driven: marketers are increasingly looking at ways not only to use data better but to merge social data with other data streams. It’s fragmented: even as Facebook and Twitter grab most of the money, and attention, newer platforms from Pinterest to Vine to Snapchat are garnering lots of interest from marketers.

      Oh … and it’s expensive. With several studies showing that organic reach may have become nigh impossible on Facebook, the maturity of it, and a few other, older platforms means marketers have to pay to play. Having friends or followers no longer guarantees that organic social marketing will gain traction, meaning that paid media is now the answer. In short, social marketing continues to innovate both on the front-end and the back-end, but some of the things that typified it in the early days, are dying off.  The Social Media Insider Summit will take a close look at this dynamic marketplace.

      As is always the case at MediaPost Summits, attendees will have unparalleled informal networking opportunities, whether they are connecting on the golf course, during a nighttime dinner on Lake Tahoe, or by the pool. The Social Media Insider Summit promises once again to be the perfect mixture of content, networking and fun. See you there!

      Read more

      http://www.mediapost.com/socialmediainsidersummit/
  • Sep
    14
    • Montauk New York
      Sept. 14, 2014

      Video Insider Summit

      Conference/Events ★ Featured

      This September's Video Insider Summit will give attendees the insights they need to succeed right now in their video buying and planning efforts. Hear case studies from leading brands who have been able to turn a a video series into results, how to create a killer distribution strategy, plus the latest tips and tricks for creating compelling and impactful content.

      Further, people who come to the Video Insider Summit will also get something that too often is missing from the long roster of industry conferences – the chance to really network.


      Spend three days in Montauk building relationships and exchanging knowledge with industry innovators. Our half-day content sessions followed by resort activities, cocktails and dinner parties provide the perfect mix of intense knowledge sharing and connections with thepeople you want to meet and need to know.

      Read more

      http://www.mediapost.com/videoinsidersummit/
  • Sep
    30
    • Los Angeles, California California
      Sept. 30, 2014

      OMMA Premium Display

      Conference/Events ★ Featured

      Big stories still need telling, even in a marketing world of big data, bigger demand side platforms and cries of accountability and attribution from all quarters. The human touch, creativity, rich engagements continue to do the heavy lifting of building brands and raising awareness. But how are digital age storytellers merging their poetry with technology? At our annual OMMA Premium Display in LA we move the arguments beyond man vs. machine, premium vs. programmatic, and look at how technology and creativity are working better together.

      How are the media planners themselves defining the “premium” buy in a larger mix of online, offline and programmatic ads? How are both publishers and agency creatives better leveraging not only the wider bandwidth and toolset of cross-platform media, but how are they using data to make the storytelling better and more effective? Are marketers really leveraging mobile for its unique engagement properties? Or are they treating it as just another screen size? And now that Internet radio has achieved scale and proliferated off the desktop, into phones and cars, is audio the next area for high impact creativity?

      At OMMA Premium we bring the storytellers and the robots together to see how technology and data make, target and measure more engaging tales.
      Read more

      http://www.mediapost.com/ommapremiumdisplay/
  • Oct
    01
    • Los Angeles, California California
      Oct. 1, 2014

      OMMA Audience Targeting

      Conference/Events ★ Featured

      Resistance is futile. The shift in advertising from buying media to assembling audiences is being driven by technology, limitless supply, and torrents of widely available data. The great uncoupling of audience from media is upon us. Why rely on marquee content for assembling a loose and sometimes wasteful proxy for the people a brand needs to talk? Technology is more than able to find those same people more efficiently and usually faster and at less cost. This is more than a trend; it is a seismic upending of over a century of media buying and making.
      What are the consequences for the entire media industrial complex?

      Why use commodity audience buying when you can interact with consumers at the point when they are MOST engaged in the topic related to your brand? Smart companies are moving from buying cheap audiences to using data to create engagement-oriented, contextually relevant conversations. We know that content – in the right context - outperforms audience buying hands down, and the ability to target these segments is becoming much more sophisticated and social. It's time for data to get smart.

      Read more

      http://www.mediapost.com/ommaaudiencetargeting/
    • New York New York
      Oct. 1, 2014

      2014 OMMA Awards

      Conference/Events ★ Featured

      The OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns and web sites across 65 categories within three disciplines. In 2006, the OMMA Awards were created to honor agencies and advertisers that push the potential of online creative. As we enter our seventh year we are proud to have recognized the best campaigns in the business.   Read more

      http://www.mediapost.com/ommaawards/
  • Oct
    02
    • Los Angeles, California California
      Oct. 2, 2014

      OMMA RTB

      Conference/Events ★ Featured

      Programmatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges.

      Has the real time auction model produced a rational market of pricing, better quality inventory and reliable targeting? Has the long-promised transparency in the marketplace really advanced beyond early rhetoric, or are agencies and publishers still playing shell games with the real nature of inventory, mark-ups, data sources? Facebook’s FBX inventory was expected to disrupt the RTB economy with more reliable inventory, transparency and analytics, but how has it reoriented the market? Big bets are being placed on the role of RTB practices for monetizing mobile, but is the wish well ahead of the technological capabilities. 
      Read more

      http://www.mediapost.com/ommartb/
  • Oct
    05
    • Chicago Illinois
      Oct. 5, 2014 - Oct. 7, 2014

      4A's Strategy Festival

      Conference/Events ★ Featured

      Inspiration from the Adjacency: 
      Indispensable Advice to be Indispensable
       

      Register now for the Festival to get the early rates. And be sure you have a room for the night of your big Jay Chiat win by making your reservation in our room block at the The Langham Hotel .

      Featured keynote speaker: New York Times best-selling author Jonah Berger, author of Contagious: Why Things Catch On
      Read more

      http://4asstrategyfestival.com/2014-strategy-festival/
  • Oct
    13
    • London International
      Oct. 13, 2014

      OMMA Audience Targeting

      Conference/Events ★ Featured

      At OMMA Audience Targeting we drill into the many ways that the great shift from media to audience buying changes almost everything. For publishers, the challenge to their core business model is clear, but how are they now engaging in the data game to assert the superior value of their audiences in a controlled context? But what is an “audience,” anyway? With so many potential signals from countless data points, behavioral, demographic, transactional and location-based, which ones really maps against your goals? Is location and proximity to the point of sale really the best signal? And once you know who to target, how do you manage to reach them across all of the screens they consult each day? 

      Moving from media to audience buying is far from a simple flip of old practices, learn how the new approach rattles the entire media supply chain. Read more

      http://www.mediapost.com/ommaaudiencetargetingeurope/
  • Oct
    14
    • London International
      Oct. 14, 2014

      OMMA RTB

      Conference/Events ★ Featured

      Programmatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges. 


      Has the real time auction model produced a rational market of pricing, better quality inventory and reliable targeting? Has the long-promised transparency in the marketplace really advanced beyond early rhetoric, or are agencies and publishers still playing shell games with the real nature of inventory, mark-ups, data sources? Facebook’s FBX inventory was expected to disrupt the RTB economy with more reliable inventory, transparency and analytics, but how has it reoriented the market? Big bets are being placed on the role of RTB practices for monetizing mobile, but is the wish well ahead of the technological capabilities. 

      Read more

      http://www.mediapost.com/ommartbeurope/
  • Oct
    21
    • Chicago Illinois
      Oct. 21, 2014

      OMMA Chicago

      Conference/Events ★ Featured

      At the first OMMA Chicago on October 21 & 22, MediaPost brings some of its strongest editorial coverage to life across two days of in-depth discussions on the core challenges of digital marketing. From programmatic and data driven ad platforms to automation that transforms agency culture, from navigating the scale and ethics issues of native advertising to new social strategies for mobile screens, we explore the broad range of topics relevant to all in the media economy. In ad tech, data, social, video, and mobile arenas, media buyers and planners are being challenged to work in real time, with relentless iteration and the constant pressure to prove ROI.

      ‘Real-time’ is the buzzword du jour, but it barely touches the profound impact that digital ad technology, social media, and mobility are having on all aspects of what marketers do. This is more than just brands engaging in the daily zeitgeist. It is ad platforms that make judgments on who to serve which ad faster than a traditional media buyer can bat an eye. It is about consumers making decisions whether to buy -- or not to buy -- your product in a matter of minutes, but referencing multiple online and offline sources to get there. It is about brands as live entities on social channels conversing with customers 24/7. It is about a still-new personal screen users are accessing up to 20 or more times a day. It is about an environment so cluttered with ads of such low value, publishers are struggling to redefine “premium” inventory as ads that are fully woven into the immediate content experience.

      At OMMA Chicago, the industry’s leading practitioners share the latest industry learnings in 'real-time.' Read more

      http://www.mediapost.com/omma-chicago/
  • Nov
    07
    • Deer Valley Utah
      Nov. 7, 2014

      Email Insider Summit

      Conference/Events ★ Featured

      The Email Insider Summit is a unique event where the biggest brands and brightest minds caucus for three-days on state of email marketing. The event, hosted at a luxury resort, is perfectly structured to offer all attendees the most valuable mix of high-level sessions and networking functions. Read more

      http://www.mediapost.com/emailinsidersummit/
  • Nov
    12
    • Cambridge Massachusetts
      Nov. 12, 2014 - Nov. 13, 2014

      4A's CreateTech

      Conference/Events ★ Featured

      Our lives are now enmeshed with technology in more ways than we can count. The boundaries dividing humans, machines, and built environments are falling; everyday life is becoming a mesh of emerging cultures and behaviors. Technology is erasing old boundaries. Explore new territory at CreateTech 2014. 

      Read more

      http://createtech.aaaa.org
  • Dec
    10
    • Deer Valley Utah
      Dec. 10, 2014

      Search Insider Summit

      Conference/Events ★ Featured

      Twice a year, the best minds in the search marketing industry get together to share cutting edge information and experience on search marketing in a think-tank environment, exploring new technology, strategies and tactics for effective campaigns, challenging what’s working (and what’s not), and taking an in-depth look at where the channel is going. (And that’s just during the mornings!) Afternoons and evenings are filled with adventurous networking activities, fabulous dining experiences and cocktail parties with top marketing and agency executives. Read more

      http://www.mediapost.com/searchinsidersummit/
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