20 events found

  • September 16
    • New York, New York
      Sept. 16, 2015

      Engage: Millennials

      Conference/Events ★ Featured
      Tags: Marketing

      As the massive 18 to 34 year-old segment finally surpasses the legendary Boomers in scale this year, Millennials represent the most coveted, studied, mythologized, perhaps misunderstood, target market in history. At Mediapost’s inaugural Engage: Millennials conference we get beyond the talk, the demographics, the spreadsheets. Let’s follow brands that successfully walk the walk, that don’t just “reach” this generation but capture its attention and respect.


      Digital-first, mobile and social centric, advertising-averse, brand-fickle – of course. But how are marketers getting beneath and beyond the generational stereotype to build lasting relationships with these new consumers?

      We will explore:

      • What legacy brands can learn from the rise of Millennial’s favorite new brands
      • Post-TV storytelling to a small screen-first audience
      • How are brands already using emerging social/messaging channels (Snapchat, Periscope, etc.) to craft authentic conversations?
      • The upside and downside of branding via the new digital celebrities.
      • What content is, and is not, resonating in the important share economy?
      • Aligning brands with Millennials’ do-good ethic
      • How Millennial is multicultural and global

      At Engage: Millennials we get beyond talking the relentless talk about reaching a hard-to-get generation and walk the walk of those that already have Gen-Y’s loyalty.

      Read more

      http://www.mediapost.com/engage-millennials/
  • September 17
    • New York, New York
      Sept. 17, 2015

      Engage: Hispanics

      Conference/Events ★ Featured
      Tags: Marketing

      Welcome to the new mainstream. It is more than a number game. The $1 trillion in spending among 52 million Hispanic and Latino consumers is more than a big,underserved target for advertisers. This fastest-growing segment in the U.S is also on the leading edge of social, mobile and digital media use. The identities, values and brand loyalties of the next generation of a more multicultural American consumer are being shaped here. At the second edition of Mediapost’s new Engage: Hispanics event we explore the ways in which marketing to Hispanic consumers today, prepares brands for the future of all marketing: digital-first, social media-centric, fully untethered and with rich ethnic identities. 


      Engage: Hispanics will explore:

      • How all marketers can learn from the digital-first behaviors of Hispanic consumers on mobile, OTTvideo and social platforms.
      • Navigating the wealth of national, bi-cultural and language identifications in the many Hispanic markets.
      • The unique challenge for media buyers and planners to assemble Hispanic audiences on a national basis
      • What is the “Total Market” approach and is it resulting in better campaigns?
      • The digitally-powered path to purchase
      • Challenges of advertising to the most social/mobile segment in the nation.
      • Best practices in messaging, language, culture for a diverse audience.

      More than the largest under-tapped market, Hispanic/Latino consumers At Mediapost’s Engage: Hispanics conference, we help advertisers better understand their targets and perfect their aim.

      Read more

      http://www.mediapost.com/engage-hispanics/
  • September 28
  • September 29
    • New York, New York
      Sept. 29, 2015

      OMMA Attribution @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      Know Your Audience - it's crucial - by providing insight into which segments have the highest lifetime value, which have the highest propensity to convert, and which tactics (channel, frequency, creative, etc.) produce those segments with the greatest efficiency, attribution enables you to optimize your spend for each distinct audience. Read more

      http://www.mediapost.com/ommaattribution/
    • New York, New York
      Sept. 29, 2015

      OMMA Audience Buying @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      Why use commodity audience buying when you can interact with consumers at the point when they are MOST engaged in the topic related to your brand? Smart companies are moving from buying cheap audiences to using data to create engagement-oriented, contextually relevant conversations. We know that content – in the right context - outperforms audience buying hands down, and the ability to target these segments is becoming much more sophisticated and social. It's time for data to get smart.

      What to Expect

      * Hear leaders in media, marketing, and advertising give keynotes, research presentations, case studies, and participate in panel discussions on the latest trends and present new ideas on Big Data

      * Learn how companies utilize data and behavioral trends to best implement online targeting techniques and CRM initiatives

      * Network with major industry experts to expand your connections within the field.

      * Through onstage content and interactions with other attendees raise your skills and knowledge in dealing with data and targeting on all levels.

      Read more

      http://www.mediapost.com/ommaaudiencebuying/
    • NEW YORK, New York
      Sept. 29, 2015 - Sept. 30, 2015

      4A's Talent@2030 2015

      Conference/Events ★ Featured

      The 4A's is proud to host Talent@2030, a comprehensive Talent Leadership Conference designed for advertising, media, and communications executives. In its second year, the conference will offer senior executives responsible for all aspects of Talent and HR an opportunity to engage with industry leaders and experts in a bold and candid dialogue about the state of talent. 

      Speakers include: MAXINE WILLIAMS, Global Director of Diversity, Facebook; WENDY CLARK, President, Sparkling Brands & Strategic Marketing,
      Coca-Cola North America; DANA ANDERSON, Senior Vice President and Chief Marketing Officer, Mondelēz International and many more!
      Read more

      http://goo.gl/VgEp6o
  • September 30
    • New York, New York
      Sept. 30, 2015

      OMMA Programmatic Video @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      OMMA Programmatic Video at Advertising Week will cover the art and science of marketing and advertising utilizing Digital Video. This one day conference will explore innovative new video ad formats, enhanced video targeting technologies, online television, multiscreen tactics and more strategies which Agencies and Brands are enacting. No other conference in the industry ties all the players and organizations together in such a cohesive and easily consumed package for a successful day of learning, networking, and moving the Digital Video sector forward. Amongst the thousands of Advertising Week attendees the real decision makers in Video are at OMMA Video. Read more

      http://www.mediapost.com/ommavideo/
    • New York, New York
      Sept. 30, 2015

      OMMA Programmatic TV @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      Is “Programmatic TV” what TV needs? Is there something “broken” here? Let’s set the table, not just on the state of “Programmatic TV” but on defining terms and exploring what data and digital-driven approaches are most worth media buyers’ attention.

      Read more

      http://www.mediapost.com/ommatv/
  • October 01
    • New York, New York
      Oct. 1, 2015

      OMMA Programmatic Display @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      At OMMA Programmatic Display at Advertising Week we explore how the discipline is finding this new maturity

      What To Expect

      * Listen to leaders in the online marketing industry give keynotes, research presentations, and discuss the benefits, challenges, and future of Programmatic.

      * Discover when to use Programmatic campaigns, where humans fit into the picture, how to balance premium display and Real-time buying strategies, and the impact this has on the market for buying and selling inventory.

      * A unique opportunity to network with top media buyers, planners, senior ad agency execs, publishers, brand managers, researchers, analysts, and technology solution providers.

      * Gain an all-around deeper understanding on the complex subject of Programmatic ad buying and placement in order to make the most of all of the opportunities at your disposal.

      Read more

      http://www.mediapost.com/ommaprogrammatic/
    • New York, New York
      Oct. 1, 2015

      OMMA Programmatic Mobile @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      The Power of Programmatic Is In Our Hands. The fastest growing channels for human communication in this century (mobile, social and video) ran on parallel tracks for years and then finally converged. Most social network interactions and digital video consumption now occur on the signature personal communications device of the 21st Century. What does this mean for marketers?

      What to Expect

      * Hear the top programmatic mobile marketing executives, agencies, and media decision makers share their experiences, insights, research, and predictions for the future of programmatic mobile advertising through keynotes, case studies, research presentations, and more.

      * Unparalleled networking opportunity with experts throughout the field of programmatic mobile marketing.

      Expand your knowledge in all areas of the mobile marketing world through the onstage talks and offstage discussions with other attendees looking to take advantage of the plethora of opportunities programmatic mobile marketing provides.

      Read more

      http://www.mediapost.com/ommamobile/
  • October 04
    • NEW YORK, New York
      Oct. 4, 2015 - Oct. 6, 2015

      4A's Strategy Festival 2015

      Awards/Nomination ★ Featured

      The future of planning is happening now — time to get your hands dirty.

      Join us at the 4A’s Strategy Festival 2015 for inspiration and hands-on training in essential skills for today’s planner. And celebrate the winners of the 4A’s Jay Chiat Awards 2015. Look for the new "media" category recognizing innovative use of media or new technology to deliver brand experiences. Opening keynote by Adam Ferrier, Consumer Psychologist and Global Chief Strategy Officer/Partner, Cummins&Partners. 

      Planning 3.0—Are you ready? Special early registration rates until June 30.
      Read more

      http://goo.gl/K7Qz6W
  • October 11
    • Asheville, North Carolina
      Oct. 11, 2015

      Publishing Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      Automated ad buying systems, and the data-driven methods behind those systems, have helped reorient the advertising world as we have known it. Now it is Big Media’s turn. From programmatic ad inventory to advanced audience segmentation to SSPs, DMPs and private exchanges ... the publishing world is being transformed by real-time processes and Big Data just as surely as is advertising itself. At the first Mediapost Publishing Insider Summit we help media companies embrace, manage and monetize the data-driven revolution that is changing every enterprise. Read more

      http://www.mediapost.com/publishinginsidersummit/
  • October 14
    • Asheville, North Carolina
      Oct. 14, 2015

      Content Marketing Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      This October's Video Insider Summit will give attendees the insights they need to succeed right now in their video buying and planning efforts. Hear case studies from leading brands who have been able to turn a a video series into results, how to create a killer distribution strategy, plus the latest tips and tricks for creating compelling and impactful content.

      Further, people who come to the Video Insider Summit will also get something that too often is missing from the long roster of industry conferences – the chance to really network.

      Read more

      http://www.mediapost.com/contentmarketinginsidersummit/
  • October 27
    • Chicago, Illinois
      Oct. 27, 2015 - Oct. 28, 2015

      OMMA Art & Science: Chicago

      Conference/Events ★ Featured
      Tags: Marketing

      Art: What’s The Big Idea?

      Where are the “Big Ideas” in digital advertising anyway? Despite a love affair with ad automation, where and how are marketers using digital technology to tell better, richer brand stories? Are we making online advertising worth remembering yet? In our first day of OMMA Chicago we look for the creative centers of a fragmenting media landscape. Brands have online identities? Do social campaigns tell stories? Can a pre-roll touch your heart?

      Science: Doing The Math On Ad Tech

      Data, audience targeting, programmatic platforms and predictive analytics are all transforming both advertising and the agencies producing it. Not so fast. Is all the science and complexity living up to its own hype? On day 2 of OMMA Chicago we put the science to the test. Is it serving brands or still just a supersonic DM vehicle? Are media buyers retreating from the fraud, lack of transparency and low inventory quality of the big open machine? What does and doesn’t add up in the data driven ad equation? Let’s do the math.

      Read more

      http://www.mediapost.com/omma-chicago/
    • Chicago, Illinois
      Oct. 27, 2015 - Oct. 28, 2015

      OMMA Chicago

      Conference/Events ★ Featured

      At the OMMA Chicago on October 27 & 28, MediaPost brings some of its strongest editorial coverage to life across two days of in-depth discussions on the core challenges of digital marketing. From programmatic and data driven ad platforms to automation that transforms agency culture, from navigating the scale and ethics issues of native advertising to new social strategies for mobile screens, we explore the broad range of topics relevant to all in the media economy. In ad tech, data, social, video, and mobile arenas, media buyers and planners are being challenged to work in real time, with relentless iteration and the constant pressure to prove ROI.

      ‘Real-time’ is the buzzword du jour, but it barely touches the profound impact that digital ad technology, social media, and mobility are having on all aspects of what marketers do. This is more than just brands engaging in the daily zeitgeist. It is ad platforms that make judgments on who to serve which ad faster than a traditional media buyer can bat an eye. It is about consumers making decisions whether to buy -- or not to buy -- your product in a matter of minutes, but referencing multiple online and offline sources to get there. It is about brands as live entities on social channels conversing with customers 24/7. It is about a still-new personal screen users are accessing up to 20 or more times a day. It is about an environment so cluttered with ads of such low value, publishers are struggling to redefine “premium” inventory as ads that are fully woven into the immediate content experience.

      At OMMA Chicago, the industry’s leading practitioners share the latest industry learnings in 'real-time.' Read more

      http://www.mediapost.com/omma-chicago/
  • November 09
  • November 10
    • New York, New York
      Nov. 10, 2015

      Marketing: Sports - Soccer in America

      Conference/Events ★ Featured
      Tags: Marketing

      The 2014 World Cup in Brazil -- and its record U.S. TV audiences -- reminded everyone that the passion for soccer in America surpasses all other sports except NFL and college football. But the massive and relatively untapped marketing opportunity in soccer goes far beyond the four-year cycle of World Cup moments. And now marketers are waking up to the potential for aligning with one of America’s fastest-growing passions. Soccer not only has scale, but it leads the digital revolution towards making the “second screen” the first screen of choice for fans following the sport.

      MediaPost's second Marketing Soccer event, in partnership with Soccer America, will bring to the field a decade of experience in clarifying challenges and opportunities for marketing professionals and 40-plus years of covering all aspects of soccer in America and around the World.

      We will explore the lessons learned from marketing into and around the World Cup and how brands can position themselves around the 2015 Women’s World Cup in Canada and the 2016 Copa America here in the U.S.

      Read more

      http://www.mediapost.com/marketing-sports/
  • November 11
    • New York, New York
      Nov. 11, 2015 - Nov. 12, 2015

      4A's CreateTech

      Conference/Events ★ Featured

      See an array of creative connections and domain-crossing principles—from immersive experience design to predictive analytics (and more) at 4A's CreateTech 2015. Plug in with peers, agency leaders, creatives and strategists. Mingle with minds at the forefront of technology-driven change.

      Bring your imagination and prepare to expand it at 4A's CreateTech 2015: Creativity and the Adjacent Possible.
        
      Speakers include: 

      -Ari Popper, Founder and CEO, SciFutures
      -Erica Orange, EVP, COO, The Future Hunters

      ...and more from companies, such as Google and Facebook!
      Read more

      https://goo.gl/dDJnPs
  • December 06
    • Deer Valley, Utah
      Dec. 6, 2015 - Dec. 9, 2015

      Email Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      The Email Insider Summit is a unique event where the biggest brands and brightest minds caucus for three-days on the state of email marketing. The event, hosted at a luxury resort, is perfectly structured to offer all attendees the most valuable mix of high-level sessions and networking functions. Read more

      http://www.mediapost.com/emailinsidersummit/
  • December 09
    • Deer Valley, Utah
      Dec. 9, 2015 - Dec. 12, 2015

      Search Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      Twice a year, the best minds in the search marketing industry get together to share cutting edge information and experience on search marketing in a think-tank environment, exploring new technology, strategies and tactics for effective campaigns, challenging what’s working (and what’s not), and taking an in-depth look at where the channel is going. (And that’s just during the mornings!) Afternoons and evenings are filled with adventurous networking activities, fabulous dining experiences and cocktail parties with top marketing and agency executives. Read more

      http://www.mediapost.com/searchinsidersummit/
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