5 events found

  • January 25
  • January 26
    • New York, New York
      Jan. 26, 2017 - Jan. 26, 2017

      Creative Media Awards

      Awards/Nomination ★ Featured
      Tags: Advertising

      The Creative Media Awards came to life twelve years ago when MediaPost saw a need for a different kind of advertising awards show, one that recognized creativity in media. Creative Media Awards is the only awards competition that honors creativity in the media industry. We value the idea that drove the campaign along with the execution of the idea. The Creative Media Awards expresses our belief that media--the process of buying, planning and strategy--is every bit as creative as depicting storyboards for a print or TV ad campaign. Read more

      http://www.mediapost.com/creativemediaawards/
  • February 16
    • Atlanta, Georgia
      Feb. 16, 2017 - Feb. 16, 2017

      OMMA: Atlanta

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing

      At the OMMA Atlanta, MediaPost brings some of its strongest editorial coverage to life across two days of in-depth discussions on the core challenges of digital marketing. From programmatic and data driven ad platforms to automation that transforms agency culture, from navigating the scale and ethics issues of native advertising to new social strategies for mobile screens, we explore the a broad range of topics relevant to all in the media economy. In ad tech, data, social, video, and mobile arenas, media buyers and planners are being challenged to work in real time, with relentless iteration and the constant pressure to prove ROI.

      ‘Real-time’ is the buzzword du jour, but it barely touches the profound impact that digital ad technology, social media, and mobility are having on all aspects of what marketers do. This is more than just brands engaging in the daily zeitgeist. It is ad platforms that make judgments on who to serve which ad faster than a traditional media buyer can bat an eye. It is about consumers making decisions whether to buy -- or not to buy -- your product in a matter of minutes, but referencing multiple online and offline sources to get there. It is about brands as live entities on social channels conversing with customers 24/7. It is about a still-new personal screen users are accessing up to 20 or more times a day. It is about an environment so cluttered with ads of such low value, publishers are struggling to redefine “premium” inventory as ads that are fully woven into the immediate content experience.

      At OMMA Atlanta, the industry’s leading practitioners share the latest industry learnings in 'real-time.'Read more

      http://www.mediapost.com/omma-atlanta/
  • March 07
  • March 11
    • Austin, Texas
      March 11, 2017

      OMMA @ SXSW

      Conference/Events ★ Featured
      Tags: Ad TechAdvertisingBranded ContentMarketing

      Virtual Reality, Internet of Things, wearable devices, branded entertainment, social media influencers – oh, so many new possibilities for brands. So many bright shiny objects…and so much glare. Where do these gadgets and digital innovations really fit in the future of marketing? How can they help the brands and products of tomorrow tell their stories to consumers? 

      At Mediapost’s fourth annual sojourn to Austin, we follow the marketers to SXSW, but we come packing our Bright Shiny Object sunglasses. Dozens of brands will again assemble to explore how they plan to make VR and AR a real part of the marketing mix. How they expect to inMaya Abulashviliegrate the countless touchpoints in the Internet of Things into conversations with customers. How they embrace real time broadcasting as well as the new social media celebrities to chart a 21st Century post-mass media future. Speaking of which – how will the news media itself survive all of these changes.  

      This year’s OMMA@SXSW looks through the glare of the Bright Shiny Objects to get a clearer view of marketing’s future shape.

      Read more

      http://www.mediapost.com/omma-sxsw/