OMMA Social at IWNY

Conference/Events ★ Featured

OMMA Social at Internet Week is designed to guide marketers and agency execs through the terrain of social media and how it relates to your brand or web property. This one-day conference will address social marketing challenges and provide insight into the future of this medium including valuable information on all the tools and resources available to utilize social media to its fullest potential. Top names in the industry will share secrets for connecting with consumers online using social networks and uncover new insights and emerging trends of this burgeoning phenomenon.

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http://www.mediapost.com/ommasocial/

OMMA Video at IWNY

Conference/Events ★ Featured

OMMA Video at Internet Week will cover the art and science of marketing, advertising, producing and distributing video on the Web. This one-day conference will explore innovative new ad formats, enhanced video targeting technologies, online television, branded Web series, and viral distribution strategies. No other conference in the industry ties all the fragments together in such a cohesive and easily digestible manner, ensuring that there really is more than just something for everyone.

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http://www.mediapost.com/ommavideo/

OMMA Mobile at IWNY

Conference/Events ★ Featured

As mobile moves out of the R&D phase into the mainstream marketing budget mix, where does it fit? How do branded mobile apps transition from being a new channel to become part of a cross-channel shopping experience? What are the key drivers? As marketing budgets take shape, marketers and agencies will be challenged to find the right balance, in many cases with mobile leading the way.

OMMA Mobile at Internet Week attendees will hear leading-edge thinking of where mobile integrates into the other marketing strategies and tactics, including a look at the most significant challenges and opportunities. Keynotes, case studies and best practices from industry leaders will be highlighted along with research illuminating the key trends in mobile to be ready for mobile integration.

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http://www.mediapost.com/ommamobile/

OMMA DDM at IWNY

Conference/Events ★ Featured

At OMMA Data Driven Marketing we cut the topic of “Big Data” down to more manageable bite sizes. Data is transforming agencies and brands in multiple ways, from reorienting how media is segmented and bought to targeting customers with the right message at the right stage of the purchase funnel. We drill deep into whether these layers of costly data are really having the effect the industry intended in actual campaigns. And are the many models for attributing credit to the many pieces of digital marketing really adding up? We know that data can inform targeting but how is it working its way beyond the trading desks and up the organizational ladder to inform product design, customer relations, and overall strategy. And what is to be made of the biggest dump of new information (and inventory) the Web has ever seen, the torrents of social media? Is this new social terrain, and the new big player in display advertising, Facebook, proving to be both a great source of targeting data and en effective environment for targeted advertising?

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http://www.mediapost.com/ommaddm/

OMMA Video Europe

Conference/Events ★ Featured
Tags: Advertising Marketing Media Buying/Selling Media Planning

OMMA Video Europe will cover the art and science of marketing and advertising utilizing Digital Video. This one day conference will explore innovative new video ad formats, enhanced video targeting technologies, online television, multiscreen tactics and more strategies which Agencies and Brands are enacting. No other conference in the industry ties all the players and organizations together in such a cohesive and easily consumed package for a successful day of learning, networking, and moving the Digital Video sector forward. Read more

http://www.mediapost.com/ommavideoeurope/

OMMA RTB Europe

Conference/Events ★ Featured
Tags: Advertising Media Buying/Selling Media Planning

After sold-out events in New York City and San Francisco, OMMA RTB will head to London and focus on all components of the programmatic buying phenomenon & marketplace. The event will feature in-depth panels, keynotes and case studies as we seek to cover the many corners of this emerging phenomenon - DSPs, exchanges, trading desks & sell-side platforms, bringing to light best practices and challenges media buyers face in employing these tools. Attendees will include interactive media buyers, planners, and senior ad agency execs, publishers, brand managers, researchers, analysts and technology solutions providers. Read more

http://www.mediapost.com/ommartbeurope/

MediaPost's mCommerce Summit

Conference/Events ★ Featured

The MediaPost mCommerce Summit for America’s leading national Retailers will showcase how the radically new, forward thinking strategies of today’s top retailers are transforming the way their brands interact with consumers. Senior-level Retailer decision makers and solutions providers will gather for this 3-day Summit to learn from each other and explore in-depth how to thrive in the new, ever-evolving mCommerce world. The Summit is designed to share leading edge information and experience on the ascendancy of mCommerce. For the 3-days we bring in 50 top Retailer executives from leading companies to network, debate and collaborate about how they are transforming all processes of mobile retail including customer acquisition, retention, interaction, and sales through mobile devices.

MediaPost Summits are never all work. We'll have exciting and fun afternoon recreational activities as well as elegant evening events that will take maximum advantage of the resort’s amenities.

MediaPost has successfully hosted over 50 Summits for digital marketers over the last eight years and our partners, the overwhelming majority of which return, experience true success through involvement in this unique and trusted format. MediaPost Summits are never all work. We’ll have exciting and fun afternoon recreational activities as well as elegant evening events that will take maximum advantage of the resort’s amenities.

Attendance for the Summits are capped to ensure the conversations, learnings and overall experiences are intimate, productive and highly useful.

• Generate high-quality leads among Retailers
• Present new products to senior level decision makers
• Increase your visibility and standing in the industry
• Build on existing client relationships through the client program
• Profit from your investment in the mCommerce Summit Read more

http://www.mediapost.com/mcommercesummit/

MediaPost's Brand Marketers Summit

Conference/Events ★ Featured

The MediaPost Brand Marketers Summit for America's leading national advertisers returns to the American Club Kohler, WI for the second year in a row in June of 2013. The Summit will address how radical digital transformation is changing the way brands interact with customers. Brand marketers, agency execs, and practitioners will gather for this three day Summit to learn from each other and explore in depth how to thrive in the new, ever-evolving world of today's consumers.

The Summit is designed to share leading edge information and experience in a think-tank environment. The experiences of leading marketers will be shared demonstrating how they have transformed customer acquisition, retention and interaction.

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http://www.mediapost.com/brandmarketerssummit/

OMMA Premium Display

Conference/Events ★ Featured
Tags: Advertising Marketing Media Buying/Selling Media Planning

Some things never change. For all of the efficiency and interactivity the digital revolution has brought to the marketing world, the basics of advertising continue to hold true. Great brands want to align themselves with great content, build rich experiences that leverage a medium’s creative palette, and maintain control over where and how their messages reach consumers. The online marketplace of search and nano-targeting banner technologies have been a boon to direct marketers large and small. And yet, big brands still crave the three perennial Cs: Control over placement, Contexts that resonate with customers, and Creativity that brings real impact to a message. A large share of digital ad dollars continues to flow to the clean, well-lit places because that is where branding still happens best. Read more

http://www.mediapost.com/ommapremiumdisplay/

OMMA Data & Targeting

Conference/Events ★ Featured
Tags: Advertising Marketing Media Buying/Selling Media Planning

* Hear leaders in media, marketing, and advertising give keynotes, research presentations, case studies, and participate in panel discussions on the latest trends and present new ideas on Big Data

* Learn how companies utilize data and behavioral trends to best implement online targeting techniques and CRM initiatives

* Network with major industry experts to expand your connections within the field.

* Through onstage content and interactions with other attendees raise your skills and knowledge in dealing with data and targeting on all levels. Read more

http://www.mediapost.com/ommadataandtargeting/

OMMA RTB

Conference/Events ★ Featured
Tags: Advertising Marketing Media Buying/Selling Media Planning

After a sold-out event in New York City, OMMA RTB will head to Los Angeles and focus on all components of the programmatic buying phenomenon & marketplace. The event will feature in-depth panels, keynotes and case studies as we seek to cover the many corners of this emerging phenomenon - DSPs, exchanges, trading desks & sell-side platforms, bringing to light best practices and challenges media buyers face in employing these tools. Attendees will include interactive media buyers, planners, and senior ad agency execs, publishers, brand managers, researchers, analysts and technology solutions providers. Read more

http://www.mediapost.com/ommartb/

MediaPost's Mobile Insider Summit

Conference/Events ★ Featured

Twice a year, the best minds in the Mobile Marketing industry get together to share cutting edge information and experience on search marketing in a think-tank environment, exploring new technology, strategies and tactics for effective campaigns, challenging what's working (and what's not), and taking an in-depth look at where the channel is going. (And that's just during the mornings!) Afternoons and evenings are filled with adventurous networking activities, fabulous dining experiences and cocktail parties with top marketing and agency executives. Read more

http://www.mediapost.com/mobileinsidersummit/

MediaPost's Social Media Insider Summit

Conference/Events ★ Featured

It's been a headline-making year for social media. Twitter has continued in its role as the real-time, go-to platform about what’s going on around the world; Facebook went public; a number of major solution providers consolidated; and mobile social gained increasing traction as consumers continued to flock to new devices of all kinds, from smartphones to iPads. But even as the industry moves towards fast-moving maturity, it has a lot of work to do. Twitter, Facebook and LinkedIn are still firming up their business and ad models; mobile marketing – to many people – is still a conundrum, and there are, of course, continuing concerns about how to responsibly use Big Data to better target potential customers. And then there are newer platforms, such as Pinterest, which raise as many questions as there are marketing opportunities. Join major players in social media and marketing at MediaPost's sixth Social Media Insider Summit. Executives will tell you what they think the outlook is for such foundational platforms as Twitter, Facebook and LinkedIn. There will be discussions about some of the new, image-based social media, advertiser case studies, and our popular consumer panel, where we ask social media users how they are really using the medium. And that just scrapes the surface of what promises to be three memorable days of insight and networking. As Marc Zeitlin, VP/eBusiness of Farmers Insurance Group, said of a recent summit: "Thank you very much for putting on a very stimulating Summit. The speakers and panels were outstanding, as was the opportunity to network with thought leaders in the space and generate new ideas. This was my first time attending the Social Media Insider Summit, but won't be my last. See you at the next one!" Read more

http://www.mediapost.com/socialmediainsidersummit/