12 events found

  • February 21
    • Phoenix, Arizona
      Feb. 21, 2016 - Feb. 24, 2016

      Programmatic Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing Media Buying/Selling

      The machines are migrating. No screen will be left behind. Mobile and video channels are now the key growth drivers for programmatic media buying, as data driven targeting and automation move outside of simple display and social media. The great   promise to advertisers is the ability to tell richer stories to just the right audiences on the media they most enjoy – video, tablets, phones and even TVs. But these channels each pose discrete challenges to buying, execution, accountability and targeting.  Old questions need new answers as programmatic takes different shape on every screen. Read more

      http://www.mediapost.com/programmaticinsidersummit/
    • Phoenix, Arizona
      Feb. 21, 2016 - Feb. 24, 2016

      Arizona Grand Resort & Spa

      Conference/Events ★ Featured
      Tags: Marketing

      The channel choices are dizzying, multiplying... and fragmenting fast. In-store, out-of-home, experiential, sponsorship, TV, VOD, digital video, branded content, social, mobile… and more coming. The purported solutions are just as confusing: Clouds, DMPs, data and attribution models. Marketers must step back from the clutter and bring these pieces together into plans that are more than the sum of their parts. At the inaugural Cross-Channel Marketing Insider Summit we come together to explore the most pressing challenge facing marketers today - choosing, coordinating, executing and measuring the myriad of new and old paths to the consumer. Read more

      http://www.mediapost.com/crosschannelmarketinginsidersummit/
  • February 24
    • Phoenix, Arizona
      Feb. 24, 2016 - Feb. 27, 2016

      Cross-Channel Marketing Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      The channel choices are dizzying, multiplying... and fragmenting fast. In-store, out-of-home, experiential, sponsorship, TV, VOD, digital video, branded content, social, mobile… and more coming. The purported solutions are just as confusing: Clouds, DMPs, data and attribution models. Marketers must step back from the clutter and bring these pieces together into plans that are more than the sum of their parts. At the inaugural Cross-Channel Marketing Insider Summit we come together to explore the most pressing challenge facing marketers today - choosing, coordinating, executing and measuring the myriad of new and old paths to the consumer.

      Read more

      http://www.mediapost.com/crosschannelmarketinginsidersummit/
  • March 11
    • Austin, Texas
      March 11, 2016 - March 12, 2016

      OMMA @ SXSW

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      OMMA returns to SXSW with two days of exclusive content, innovative ideas and unparalleled networking opportunities.

      Was this revolution digitized? As the hyper-connected futurists and cool kids gather once more at SXSW, MediaPost returns as well to look behind the bright shiny objects. The big trends in gadgetry and interactivity raise bigger questions for the media and marketing industries. From hand-held computers empowering shoppers in store aisles to brands wanting to have real time “conversations” with us during Super Bowls and Oscars nights, where do consumers really want and need advertisers? Across two days we bring together some of the most active and innovative brand marketers and their agencies to map out this intersection of technology, advertising forms (new and old), and changing consumer needs and wants.

      Will the mobile migration be fully funded by advertisers?
      Is there room in the wearable tech trend for marketers?
      Does Instagram and/or Vine represent the future of the TV spot?
      How do retailers turn the ‘showrooming’ hazard into an advantage?
      Will online video kill the TV star?
      And what about the native ad trend? Will it make for better ads or erode trust in media?

      Bright shiny objects and new new things are fun to chase, but ultimately they need to become businesses, and that means advertisers will need to be involved. For over a decade, MediaPost has been tracking how emerging technologies and media succeed and fail with the marketers who inevitably need to support them. We bring that expertise and critical perspective once again to SXSW.

      Read more

      http://www.mediapost.com/omma-sxsw/
  • March 24
  • April 06
  • April 20
    • Boston, Massachusetts
      April 20, 2016

      OMMA Boston

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      At the OMMA Boston, MediaPost brings some of its strongest editorial coverage to life across the in-depth discussions on the core challenges of digital marketing. From programmatic and data driven ad platforms to automation that transforms agency culture, from navigating the scale and ethics issues of native advertising to new social strategies for mobile screens, we explore the broad range of topics relevant to all in the media economy. In ad tech, data, social, video, and mobile arenas, media buyers and planners are being challenged to work in real time, with relentless iteration and the constant pressure to prove ROI.

      At OMMA Boston, the industry’s leading practitioners share the latest industry learnings in 'real-time.'  Read more

      http://www.mediapost.com/omma-boston/
  • April 27
    • New York, New York
      April 27, 2016

      Outfront Conference

      Conference/Events ★ Featured
      Tags: Marketing

      MediaPost gathers the buyers behind the billions to provide insights on this year's upfront and a look into the future. Over breakfast and two panel discussions, the most influential buyers in the business will discuss the current market and forecast the next five years for the industry. 

       
      Read more

      http://www.mediapost.com/outfrontforum/
  • May 04
    • Key Largo, Florida
      May 4, 2016 - May 7, 2016

      Publishing Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      So many promising revenue streams, so little time. No one knows yet what the sustainable media business of the future may be, but publishers do know that the clock is ticking on traditional business models that were driven by ad revenues, alone, market scarcity, and owning an audience. The only way forward is to test multiple paths to profitability at once. And you can’t do that without a map. Read more

      http://www.mediapost.com/publishinginsidersummit/
  • May 16
  • June 08
  • September 08
    • Chamonix Mont-Blanc, France, International
      Sept. 8, 2016 - Sept. 11, 2016

      Email Insider Summit (Europe)

      Conference/Events ★ Featured
      Tags: Marketing

      Email is the powerhouse in a digital marketer's toolkit. According to the DMA, for every $1 spent on email marketing, marketers see an average return of $44.25. But it takes a strategic and sophisticated approach to email to deliver the ROI.

      Join us as we explore how organizations are executing automation in email and how predictive modeling, optimization and advanced reporting are helping email marketers go beyond the basics. At the show, we will also be discussing topics including: conversion, optimization, testing and segmentation; and the new rules in email deliverability.

      We will hear from global brands about email's power and its ability to create intimacy with customers. Leading brands will also discuss the gamification of email and how to hunt for the right vendor. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

      Read more

      http://www.mediapost.com/emailinsidersummiteurope/
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