Content Marketing

• 21 Old Mill Road, Toronto Ontario
• April 25, 2012
  Start Time: 9:00 AM
• www.opendialogueinc.com

The Power of Choice: Attracting Consumers in an Opt-In World Creating and maintaining smart and useful information resources has gained considerable importance these days particularly in the digital world. Consumers are always looking for relevant up-to-date informative resources and the enormous growth of the Internet has made virtually infinite information resources available at their fingertips. Through the rise of social media many brands have grown a large base of fans and followers but the question of how to maintain an active dialogue looms even larger. Marketing has no existence without content and brands are finding that in order to keep fans listening, they need to provide a constant stream of “conversation starters”. Implementing a well planned content marketing strategy enables marketers to educate consumers regarding different brands, products and services, engage and achieve certain levels of consumer activities and ultimately convert visitors into customers and customers into regular buyers. Attend this conference to find out how to create and manage content, indentify your target audience, select the right channel, turn information searchers into permanent visitors, optimize, curate and monetize content. www.opendialogueinc.com

Contact: Martina OpenDialogue Inc. , 416-526-4578, info@opendialogueinc.com