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American Marketing Association Presents: Measuring Marketing ROI


This two-day marketing ROI workshop will walk you through basic and more
advanced techniques for measuring marketing impact on sales, revenue and ROI.
Through interactive presentation and discussion, you will learn how to use
measurements, analytics and financial discipline to guide the development of
more profitable strategies and tactical marketing campaigns. Improving the return on investment (ROI) for your marketing initiatives requires a comprehensive approach to the measurement of marketing effectiveness and the analysis of financial outcomes.
Recent advancements in marketing analytics and data accessibility make measurements more possible than ever before, yet no “silver bullet” approach exists. With executives demanding increased accountability, corporate marketing managers must respond to win more of the untapped profit potential from competitors.
This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.
Measuring Marketing ROI Learning Objectives
Understand the range of measurement methodologies available to capture the incremental impact of marketing.
 
Develop accurate marketing ROI calculations that can be used consistently across all marketing initiatives while meeting the standards of the finance group.
 
Improve strategic and tactical planning with marketing ROI techniques and   tools.
 
Develop a road map for putting marketing ROI techniques into practice
Measuring Marketing ROI Who Should Attend
This workshop is best suited to marketing managers, analysts, researchers and executives in medium and large companies who have reasonable access to sales data and resources to dedicate to measurements.

Contact: Kari Mueller American Marketing Association , 3125429000, conferences@ama.org

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