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This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization.
Web & Digital Analytics - Chicago
- Summit Executive Centre 205 North Michigan Avenue, 10th Floor, Chicago Illinois
- April 24, 2014
- https://www.ama.org/events-training/Training/Pages/2014-ts-Web--Digital-Analytics---Chicago.aspx
This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization.
Contact: Kari Mueller www.ama.org , 3125429000, kmueller@ama.org
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