Web & Digital Analytics - Chicago
This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization.
Contact: Kari Mueller www.ama.org
, 3125429000, kmueller@ama.org