Multi-Channel Marketing Strategy
- Le Méridien Philadelphia 1421 Arch Street, Philadelphia Pennsylvania
- May 7, 2014 - May 8, 2014
- https://www.ama.org/events-training/Training/Pages/2014-ts-Multichannel-Marketing-Strategy---Philadelphia.aspx?tab=home
Customers are hyper-connected and more empowered than ever. They demand advantages that only digital platforms provide, such as constant access, dynamically delivered information, and broad selection. But customers also require physical assets, including the ability to touch products and receive personalized service. And they crave designed ‘experiences’.
In short, customers expect to be served wherever they want, whenever they want it; and through whatever channel they want. Today, satisfying this demand can be a proverbial Catch 22 for marketers: we are being asked to deliver better results and streamline budgets, even as customer expectations escalate and channels proliferate. Thinking through this paradox can be a daunting task.
Multichannel Marketing - Who Should Attend
Brand marketers and MarCom leaders; business, product, sales managers with strategic communication responsibilities; marketing professors; and agency strategists/planners. It is also appropriate for C-level executives who want to better understand the complexities of a multichannel marketplace.
Contact: Kari Mueller American Marketing Association , (312) 542-9000, kmueller@ama.org
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