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The Ten New Brand Imperatives - Who Should
This workshop is designed for manager and director level brand marketers seeking to challenge their brand preconceptions and to learn new ways to develop their brand with today’s technologies and communications vehicles. The session will help equip attendees with a new perspective about branding that will ensure successful brand development.
The Ten New Brand Imperatives: Better Branding for Your Organization
- Summit Executive Centre 205 North Michigan Avenue, 10th Floor, Chicago Illinois
- May 21, 2014
- https://www.ama.org/events-training/Training/Pages/2014-ts-The-Ten-New-Brand-Imperatives.aspx?tab=home
This workshop will explore each of the ten brand imperatives that are necessary for effective brand management in today’s environment. Learn how other leading branders are applying these principles in both business-to-business and business-to-consumer applications. Explore how each of these principles might lead to important brand growth in your organization. Through this course, you will be more knowledgeable about how branding is changing and more equipped to face the branding challenges of the future.
The Ten New Brand Imperatives - Who Should
This workshop is designed for manager and director level brand marketers seeking to challenge their brand preconceptions and to learn new ways to develop their brand with today’s technologies and communications vehicles. The session will help equip attendees with a new perspective about branding that will ensure successful brand development.
Contact: Kari Mueller American Marketing Association , 312-542-9000, kmueller@ama.org
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