Optimizing Your Ad Production Spend: An Integrated Approach

• 599 Lexington Avenue, New York New York
• June 10, 2014 - June 11, 2014
  Start Time: 8:30 AM
• http://www.ana.net/training/show/id/CP-JUN14

You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions.  With a focus on integrating broadcast, print, and digital, this seminar will provide the tools necessary for effective and efficient production management. You’lllearn strategies for procuring the best deals within the ad production supply chain, including leveraging your creative assets, making the most of production incentives, setting up preferred vendor deals, and much more.  You’ll also hear about what drives the costs of producing content for TV, print/OOH, web videos, websites, etc. and explore areas of how to optimize your production spend in these areas. 

Key Takeaways

• Leave the seminar understanding the basics of budgeting, the workflow and stages of the production process, and the roles and responsibilities of the advertiser during each phase.
• Gain a deeper understanding of production cost-drivers, including factors that can quickly send a project over-budget and learn innovative techniques to stretch production dollars without compromising creative quality.
• Learn how to communicate effectively & efficiently throughout the production process addressing time-sensitive decisions and ensuring your needs are met.
• Learn about industry trends and what other advertisers are doing to solve for demands for efficiencies in ad production.

Key Takeaways

• Leave the seminar understanding the basics of budgeting, the workflow and stages of the production process, and the roles and responsibilities of the advertiser during each phase.
• Gain a deeper understanding of production cost-drivers, including factors that can quickly send a project over-budget and learn innovative techniques to stretch production dollars without compromising creative quality.
• Learn how to communicate effectively & efficiently throughout the production process addressing time-sensitive decisions and ensuring your needs are met.
• Learn about industry trends and what other advertisers are doing to solve for demands for efficiencies in ad production.

Contact: Vivian Frouxides , 212-455-8074, vfrouxides@ana.net