PRSA and PRIME Research Strategic Corporate Communications and Research Conference

• 780 Third Ave Concourse Level 2, New York New York
• May 15, 2014 - May 16, 2014
  Start Time: 8:00 AM
• http://bit.ly/1iIE6KH

Senior communication executives need actionable insights to prove and improve the return on their PR investment. The research required to meet demands for better communications decision-making must deliver speed, accuracy and context.  However, how does one develop a course of action within our rapidly changing profession?

Connect with industry leaders, including:

Gary Sheffer, vice president of communications and public affairs for GE, who will present on the revolutionary power of research.

David Tovar, vice president of corporate communications at Walmart, who will share how to develop a measurement program that provides real business value and resonates with public relations professionals and senior executives alike.       

Andrew Bowins, senior vice president for MasterCard, who will report on how applied social media analytics transformed his company’s culture and positioning in 43 countries.

Jeff Kuhlman, vice president, global communications, Nissan Motor Corporation, who will describe how research and measurement help create buying incentives that impact the customer purchase decision.      

Join these and other veteran corporate communications presenters from CEMEX, PEPCO and many more for this premier event in the world’s most exciting city.

Contact: Prime Research , 347-416-5710, intern@prime-research.com