LEADING IN LOCAL: The National Impact
National brands, franchises and multi-location businesses are investing substantial dollars and resources to deploy local digital marketing programs. By 2017, BIA/Kelsey estimates national brands will spend $52.9 billion on local marketing initiatives. BIA/Kelsey is gathering local media and marketing leaders at LEADING IN LOCAL: The National Impact, May 7-9, in Atlanta, to explore how national brands are driving local revenues with digital strategies and innovative uses of technology.
Contact: Nanci Karas BIA/Kelsey
, 732-317-1819, nkaras@biakelsey.com