Content Reimagined - The Future of Content

• 58 Park Avenue, New York New York
• July 24, 2014
  Start Time: 8:00 AM
• http://www.customcontentcouncil.com/events/content-reimagined-future-content-marketing-0

AGENDA

8:00 – 9:00 Members only breakfast with speakers

8:30 – 9:00 Non-Member registration and breakfast

9:00 – 10:00 Opening Keynote 

10:00 – 11:00 Content Marketing: The Next Wave
With 100 hours of video being uploaded to You Tube every minute, 30-billion posts created monthly on Facebook, and 838-billion email marketing pieces sent last year in the US, how can a brand make content that stands out from the crowd? What is the secret to developing visually stunning, quality editorial that resonates with its intended audience? We'll ask our panel about the techniques and strategies they use to make a difference with content and where they see the future of content going.

• Moderator: Lori Greene, ‎Senior Partner, Content Director, Maxus
• Michael Brenner, Head of Strategy, NewsCred and editor the B2B Marketing Insider blog
• Katrina Craigwell, Head of Global Digital Programming, GE
• Georgia Galanoudis, Managing Director, Meredith Xcelerated Marketing (MXM) 
• John von Brachel, ‎Senior Vice President and Director of Thought Leadership Integration, Bank of America

11:00 – 11:15 Break

11:15 – 12:00 Intersection of Technology and Creativity
Weight Watchers is known for being a leader in its industry and has content at its core.  They are committed to technology, supporting members where they are and when they need to engage.  At the roots of the Weight Watchers member experience is information:  storytelling, education, and content sharing.   Empowering and actionable guidance, beautifully and strategically presented - design is critically important to the overall impact. This Q&A between Andy Seibert, Chairman of The Content Council, and Theresa DiMasi, Weight Watchers' editor-in-chief, will focus on the creative evolution of content at Weight Watchers, its increasingly important role, and its intersection with technology.

•  Andy Seibert, Chairman of The Content Council and Managing Partner, Imprint
•  Theresa DiMasi, Editor-in-Chief, Weight Watchers

12:00 – 12:45 Facilitated Round Table Discussions

This session will gather CEOs, CMOs, presidents and other marketing experts together for a stimulating exchange of information, ideas and insights. You will have a rare opportunity to swap notes with peers facing similar challenges to your own. 

Confirmed Facilitators:
• Joseph Barbieri, Managing Director, Content & Madia Partnerships, SID LEE
• Philip De Jong, President, Journey Group
• Georgia Galanoudis, Managing Director New Business Development, MXM
• Gary Johnson, President, MSP Communications
• Catherine McManus, SVP, Content and Social, North America Marketing, Citi
• Andy Seibert, Chairman of The Content Council and Managing Partner, Imprint

12:45 – 1:45 Lunch 

1:45– 2:05 Showcase of Ceros Technology Platform - A digital canvas for creating beautiful interactive content experiences without developers

2:05 – 3:05 Panel Discussion: How Technology Is Shaping the Future of Content 
Technology has allowed the masses to become content creators, subject matter experts, and even media moguls.  The marriage of content and tech has been a lasting union that seems to grow stronger with time.  With wearables, robotics, and beacons all the rage, where is the technological revolution heading and how can content not just move with the speed of change but thrive as consumers are inundated with messages?  Our panelists will outline the challenges and opportunities that come with the inevitable evolution of technology.

Cost
Student $100 (includes networking event)
Member $175 (includes Member breakfast and networking event)
Non-member $250 (includes networking event)
Afternoon networking event only 4:30 – 6:00 $50

Receive $25 off each ticket after your first two full price tickets!
Email Gemma Rainer for details.

Contact: Gemma Rainer The Content Council , 212.297.2105, gemma@kellencompany.com