« Back to Search Results
The goal of the AMA Winter 2015 conference is to bridge current research in marketing to an increasingly global, digital and highly connected world. As part of this conference, we will focus on a critical assessment of where our field is, and the theories that guide our current thinking. We will identify areas where we need to have additional frameworks and research to help cope with the changes that are taking place within marketing. The conference will focus on taking stock of the current state-of-the-art with regard to marketing scholarship, and help define new themes or areas where our theory is not developed.
Register before 1/16/2015 11:59 PM for early registration fee.
2015 Winter Marketing Educators' Conference
- 101 Bowie Street, San Antonio Texas
- Feb. 13, 2015 - Feb. 15, 2015
Start Time: 7:30 AM - www.ama.org/wintered
The goal of the AMA Winter 2015 conference is to bridge current research in marketing to an increasingly global, digital and highly connected world. As part of this conference, we will focus on a critical assessment of where our field is, and the theories that guide our current thinking. We will identify areas where we need to have additional frameworks and research to help cope with the changes that are taking place within marketing. The conference will focus on taking stock of the current state-of-the-art with regard to marketing scholarship, and help define new themes or areas where our theory is not developed.
Register before 1/16/2015 11:59 PM for early registration fee.
Contact: Kari Mueller American Marketing Association , 312-542-9000, kmueller@ama.org
Create an Event
- Use the filters below to refine your search
- View All Events
- ★ Featured Event
- By Dates
- By Location
- All regions
