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This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.
Measuring Marketing ROI – Who Should Attend:
This workshop is best suited to marketing managers, analysts, researchers and executives in medium and large companies who have reasonable access to sales data and resources to dedicate to measurements.
Download the Measuring Market ROI here
Measuring Marketing ROI 2014
- 205 North Michigan Avenue, 10th Floor, Chicago Illinois
- Sept. 9, 2014 - Sept. 10, 2014
Start Time: 8:00 AM - AMA.org/TSMarketingROI
This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.
Measuring Marketing ROI – Who Should Attend:
This workshop is best suited to marketing managers, analysts, researchers and executives in medium and large companies who have reasonable access to sales data and resources to dedicate to measurements.
Download the Measuring Market ROI here
Contact: Kari Mueller American Marketing Association , 312-542-9000, kmueller@ama.org
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