« Back to Search Results
This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization.
AMA 2014 Web and Digital Analytics
- 1421 Arch Street, Philadelphia Pennsylvania
- Sept. 22, 2014
Start Time: 8:00 AM - AMA.org/Web
This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization.
Web and Digital Analytics - Who ShouldAttend:
- Digital marketing leaders
- Digital and multi-channel marketing specialists
- Anyone involved in online marketing
- Agency account managers with digital-centered accounts
Download the Web and Digital Analytics Brochure here
Contact: Kari Mueller American Marketing Association , 312-542-9000, kmueller@ama.org
Create an Event
- Use the filters below to refine your search
- View All Events
- ★ Featured Event
- By Dates
- By Location
- All regions
