AMA Strategic Brand Development 2014
Using case studies, exercises and best practices, this workshop will explore new methods for creating a differentiated brand promise. You will learn how to create a strong brand platform and “walk the talk” by developing new and enhancing current points of difference. You’ll be armed with the knowledge and tools that you need to deliver a unique brand promise capable of driving revenue and profit growth.
Strategic Brand Development - Who Should Attend:
This session will benefit anyone involved in developing the strategic direction of a product, service or company brand, whether you’re a CMO, vice president, senior manager or other professional who’s responsible for strategic brand development. Marketing services executives in advertising, graphic design and digital media also would benefit from this program.
Contact: Kari Mueller American Marketing Association
, 312-542-9000, kmueller@ama.org