ZAG: Master Class Intensive: Led by Marty Neumeier
- Harvard Club of Boston, Boston Massachusetts
- Sept. 17, 2014 - Sept. 18, 2014
Start Time: 8:30 AM - www.rebrand.com/iq
In this workshop intensive, Author and Brand Transformation Strategist Marty Neumeier will guide attendees through actionable steps (not business speak) to quickly apply with exercises and critique sessions. Participants will have maximum access to Marty’s expertise and learn from his deep thinking on radical differentiation and transformations shared in his five books, including groundbreaking ZAG named one of the "Top 100 Business Books of All Time." This workshop intensive will teach attendees how to create their own "brand matrix," a radical strategy for delivering disruptive, differentiated brand experiences desired by communities, customers, clients, and employees.
Who Should Attend
• CEOs
• CMOs
• Managing Directors
• Senior Executives
• Brand Directors and Managers
• Entrepreneurs
• Account Planners
• Creative Directors
• Marketing Directors
• Designers
• Marketing and Design Instructors
• Communications Directors
• Web Designers
• Product Designers
• PR Specialists
• Copywriters
What You Will Learn
Key Takeaways and Benefits
• How to use the good/different chart to innovate and disrupt
• How to succinctly define the business you’re in
• How to paint a vision for your future
• How to ride trends for free momentum
• How to find untapped white space in the market
• How to define your “only” category position
• How to manage the ecosystem “gives and gets”
• How to turn brand enemies into assets
• How to craft a trueline to jumpstart your messaging
• How to choose impactful customer touchpoints
• How loyalty programs become disloyalty programs
• How to stretch a brand without breaking it
• How to design a radically differentiated brand through the 17 key checkpoints
• How to discover the shared passion that drives your brand and demand by customers
• How to protect your brand portfolio against contagion, confusion, contradiction, complexity
• How to protect and grow your brand portfolio
Additional Concepts Explored
• Why the real competition today is clutter
• Why brands are the new barriers to competition
• Why the word “and” is dangerous to your focus
• The 7 basic rules for naming a brand
• The lessons of scissors, paper, rock
Contact: Anaezi Modu REBRAND , 401.277.4877, evolve@rebrand.com
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