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Marketing to consumers in the U.S. has never been more challenging. Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.
Marketing to the New Majority
- 5301 Legacy Drive, Plano Texas
- Sept. 23, 2014
Start Time: 9:00 AM - http://www.ana.net/training/show/id/MM-SEP14
Marketing to consumers in the U.S. has never been more challenging. Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.
Contact: Kristin Farrell Association of National Advertisers , (212) 455-8078, kfarrell@ana.net
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