2014 AMA Integrated Marketing Communications

• 299 Second Street , San Francisco California
• Nov. 6, 2014 - Nov. 7, 2014
  Start Time: 8:00 AM
• AMA.org/IMC

Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals that contribute to the core business objectives of the company such as generating revenue, margin growth and return on marketing investment. When you’re trying to make an impact in the market, don’t forget the impact communications has on your internal sales team and employee base. Communications around a campaign should create the “single source of truth” that summarizes the objectives, strategies, tactical overview and assumptions to drive an integrated marketing communications approach internally and with partners.

Integrated Marketing Communications –  Who Should Attend:

Marketing leaders and managers in any organization can benefit from this session so long as they currently are, or plan to be, involved in driving integrated marketing communications planning within their companies or organizations. The session is beneficial for both for-profit and nonprofit organizations, service- and product-oriented businesses and companies operating in B-to-B and B-to-C channels of distribution. Since we will be presenting a systemic approach to integrated marketing communications, content will be designed to cater to SMB’s and F100 companies alike.

Contact: Kari Mueller American Marketing Association , 312-542-9000, kmueller@ama.org