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When a firm’s revenues are falling short of their projections, the sales team is often told to do whatever it takes to bring home the business. This marching order can compromise important elements of the long-term customer relationship and negate strategies toward which marketing has invested considerable resources. As a result, instead of driving the overall customer experience marketing becomes merely an afterthought—and even the best strategies can be rendered obsolete in pursuit of the next sale. This is unacceptable.Obviously, you need strong leadership to break out of such suboptimal behaviors and that leadership most often must originate within marketing. This session will give you actionable ideas to help you take the lead to bridge the divide between marketing and sales in your organization. It is unique in that each attendee will come away with a customized individual personal action agenda directed to specific organizational needs.
2014 AMA Aligning Sales with Marketing
- 205 North Michigan Avenue, 10th Floor, Chicago Illinois
- Dec. 11, 2014 - Dec. 12, 2014
Start Time: 8:00 AM - AMA.org/SalesAlign
When a firm’s revenues are falling short of their projections, the sales team is often told to do whatever it takes to bring home the business. This marching order can compromise important elements of the long-term customer relationship and negate strategies toward which marketing has invested considerable resources. As a result, instead of driving the overall customer experience marketing becomes merely an afterthought—and even the best strategies can be rendered obsolete in pursuit of the next sale. This is unacceptable.Obviously, you need strong leadership to break out of such suboptimal behaviors and that leadership most often must originate within marketing. This session will give you actionable ideas to help you take the lead to bridge the divide between marketing and sales in your organization. It is unique in that each attendee will come away with a customized individual personal action agenda directed to specific organizational needs.
Aligning Sales with Marketing - Who Should Attend:
This session is ideal for marketers who are charged with working closely with sales organizations. Enlightened sales executives are also very welcome.
Download the Aligning Sales with Marketing Brochure here.
Register before 11/13/2014 11:59 PM for early registration fee
Contact: Kari Mueller American Marketing Association , 312-542-9000, kmueller@ama.org
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