Paragon Media - Media Planning and Buying Seminar

• Chicago, Chicago Illinois
• Oct. 23, 2014 - Oct. 24, 2014
  
• http://www.paragonmedia.com/media-planning-buying-public-s/

This 4-module program (each a half-day, for which you can sign up individually) for advertisers, ad agencies, media sales reps and media agencies is designed to teach the fundamentals of the media planning and buying process.  Basic terms and concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message.  Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected and purchased.

We offer a number of discounts including 2-for-1 discounts for early registration, large group discounts as well as AAAA member discounts.

Please visit our website for a more information about our 2-day program including a detailed course outline.  http://www.paragonmedia.com/detailed-course-outline/

Contact: Peggy Yervanian Paragon Media , 973-748-7070, pyervanian@paragonmedia.com