The New Age of Advertising - Measuring Cause & Effect Online

• 80 Fifth Avenue (at 14th Street), 17th Floor, New York New York
• Sept. 18, 2014
  Start Time: 2:30 PM
• http://www.eventbrite.com/e/the-new-age-of-advertising-measuring-cause-effect-online-tickets-12488833437

Big data has become the foundation of digital advertising and we've seen so much progress in the past year in establishing a baseline for quality media. With this advancement, advertisers are now on the cusp of being able to understand just how effective their digital marketing can be. This half-day conference will provide a new perspective and open dialogue with industry experts on deciphering impactful advertising. We are particularly excited to have Sinan Aral, David Austin Professor of Management at MIT, and Michael Kaushansky, Chief Analytics Officer at Havas Media join us as keynote speakers.

Contact: Shelley Watkins Integral Ad Science , 919-335-5134/Ext. 7014, shelley@blastpr.com