Mirren/4A's: Saving the Business When You're the Incumbent
A standard new business pitch is tough, but it doesn't compare to when one of your existing clients calls a review. It can shake the agency's confidence and consume a tremendous amount of resources - only to remain revenue-neutral if you win.
And we all know the truth, most incumbents lose.
In this Workshop, Brent Hodgins will reveal a set of radical strategies you must deploy to have any hope of saving the business.
Contact: Tara Gremillion Mirren
, 866.508.0523, tara.gremillion@mirren.com