Mirren/4A's: Saving the Business When You're the Incumbent

• 360 Third St. 5th Floor, San Francisco California
• Nov. 12, 2014
  Start Time: 8:30 AM
• https://mirren.com/fall-workshops

A standard new business pitch is tough, but it doesn't compare to when one of your existing clients calls a review. It can shake the agency's confidence and consume a tremendous amount of resources - only to remain revenue-neutral if you win.

And we all know the truth, most incumbents lose.

In this Workshop, Brent Hodgins will reveal a set of radical strategies you must deploy to have any hope of saving the business.

Contact: Tara Gremillion Mirren , 866.508.0523, tara.gremillion@mirren.com