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This highly interactive course is designed to help you develop the skills of an effective client leader of agencies. It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts.
How To Optimize Your Agency Partner Relationships
- 599 Lexington Avenue, New York New York
- April 20, 2015
Start Time: 9:00 AM - http://www.ana.net/training/show/id/AG-APR15
This highly interactive course is designed to help you develop the skills of an effective client leader of agencies. It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts.
Contact: Kristin Farrell Association of National Advertisers , (212) 455-8078, kfarrell@ana.net
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